4AM Worldwide, an integrated brand solutions agency has appointd Sriparna Tikekar as its Chief Creative Officer (CCO). Tikekar will be responsible for leading the creative vision for 4AM and will work closely with teams on revamping the agency’s creative offering and structure, bolstering its content marketing and creative strategy, curating content services, and building brands of scale.
Said Jonathan Sreekumaran, Chief Business Officer, 4AM Worldwide: “We are on an accelerated path of creative transformation, and we couldn’t have had a better time to bring Sriparna on board. Her grip on pop culture, content consumption patterns, platform-centric content dissemination, and reader psychology is unparalleled. She brings a unique perspective and creative flair that will undoubtedly elevate our creative output. With Sriparna’s deep understanding of content creation for brands and customer engagement, she is uniquely positioned to drive creative excellence. We are excited to welcome her to the team.”
ScoopWhoop partnered PetFed, kickstarting its adoption drive and support for animal rights. The initiative, notes a communique, is an extension of ScoopWhoop’s endeavours towards animal welfare wherein the media platform has been providing shelter and homes to homeless dogs.