MxMIndia

Tag: Srinivasan K Swamy

  • 800+ audience witnessed senior film-makers Mahesh Bhatt and Stuart Sender participate in a discussion

    IAA Young Turks forum discusses ‘How Cinema influences Culture and Marketing’

    By A Correspondent

     

    The International Convention Hall at the iconic Bombay Stock Exchange towers played host to the second edition of the IAA Young Turks Forum on Tuesday, August 6. Well-known film-makers Mahesh Bhatt and Stuart Sender participated in a discussion that was moderated by Hungama Digital Media MD and CEO Neeraj Roy. The topic of the discussion was ‘How Cinema influences Culture and Marketing’.

     

    “The question is how we can put some star power and thinking in terms of how we market media, culture and ideas – to work for some other issues and causes that will make people think and make an impact in meaningful ways,” said Stuart Sender.

     

    Mahesh Bhatt

    Director and Producer Mahesh Bhatt said, “Having believed that movies do not influence human nature and bring any change, I discovered that some movies that came from my heart did have a significant impact on the lives of people; therefore, it had an impact on culture.”

     

    The evening ended with well-known singer and musician Joi Barua regaling the audience with his foot-tapping songs.

     

    Srinivasan Swamy

    Welcoming the gathering and speakers, Srinivasan K. Swamy, President, IAA India Chapter & Vice President, Development, Asia/Pacific region of IAA, said, “Young Turks Forum initiative attempts to bring global captains face-to-face with the youth so that they can get first-hand knowledge on issues that concern us all.”

     

    “Given our strong connect with the youth, HBO is delighted to be associated with the Young Turks Forum, an excellent thought exchange platform for future leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

    “The response to this edition of the IAA Young Turks Forum was phenomenal with an audience of over 800 people. We promise to come back with an equally enriching Young Turks Forum event in two months,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum series.

     

  • The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm

    IAA Conversations to feature Sir Martin Sorrell and Arnab Goswami

    By A Correspondent

     

    WPP CEO Sir Martin Sorrell and Times Now Editor-in-Chief Arnab Goswami will be engaged in a lively discussion on Monday, August 18 as part of the ‘IAA Conversations’ series of the Indian Chapter of the International Advertising Association. The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm.

     

    Srinivasan K Swamy

    “We find the IAA Conversations offering an excellent opportunity to engage two well-known media professionals in a meaningful dialogue on wide-ranging professional and personal topics. Sir Martin Sorrell, is one of the most important powerful media professionals in the world and our own Arnab Goswami is one of the most popular faces of news television in the country,” said Srinivasan K Swamy, President, IAA India Chapter & Vice President-Development, Asia Pacific.

     

     

    Bhaskar Das

    Dr. Bhaskar Das, Chairperson of the event said, “Both Sir Martin Sorrell and Arnab Goswami are great to listen to. And now when they sit together at the IAA Conversations, we are sure to not just have a lively session but also see some interesting insights coming up. People who follow ‘Frankly Speaking with Arnab’ will see a similar program but in a live format. An open-to-audience Q&A will follow the discussion.”

     

  • Nihal Kaviratne, CBE, Chairman, Akzo Nobel India will meet young professionals to address as well as mentor them

    IAA Young Turks Forum to host Nihal Kaviratne

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has announced its next important initiative – IAA Young Turks Forum – which is focused on young executives who are keen to interact and learn from industry leaders. This will be a bi-monthly series and for the inaugural one, Nihal Kaviratne, CBE, Chairman, Akzo Nobel India has agreed to meet the young professionals to address as well as mentor them. Nihal Kaviratne will initially present an analysis of consumption trends in Asia and then interact with the audience on leadership in turbulent times.

     

    The series will be held on Tuesday, May 13 at 5 pm at the Hall of Harmony, Nehru Centre, Worli. HBO South Asia is the Presenting Partner for IAA Young Turks Forum.

     

    Kaviratne was cited in the Queen’s 2004 New Year Honours List in the UK and was awarded as the Commander of the Most Excellent Order of the British Empire (CBE) for services to UK business interests and for sustainable development in Indonesia. In January 2004, he moved from being Chairman of Unilever Indonesia to a regional role in the Unilever Asia Business Group based in Singapore as Senior Vice President – Development & Environmental Affairs. In January 2005, he assumed additional responsibility as Chairman of Unilever’s US$2.5 billion Home & Oral Care business in Asia.

     

    Today, Kaviratne is Director of DBS Group & Bank, StarHub, Singapore Airport Terminal Services Limited (SATS), Wildlife Reserves Singapore, GlaxoSmithKline Pharmaceuticals Limited. He is a member of the Governing Board of Bombay Mothers & Children Welfare Society.

     

    Srinivasan K. Swamy

    Srinivasan K. Swamy, President, IAA India Chapter & Vice President Development Asia/Pacific region of IAA said, “IAA has been thinking of doing something for young executives who are the backbone of industry tomorrow. With the launch of IAA Young Turks Forum, we hope to fill this gap. We are delighted to have someone like Nihal Kaviratne who has rich global experience to be our guest at the inaugural IAA Young Turks Forum series. We are sure young professionals will take full opportunity to learn from his insights on whatever he expounds.”

     

    Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, who is also Chair of the IAA Young Turks Forum series added, “The IAA Young Turks Forum is a unique effort to bring together international gurus and young professionals face-to-face. We are confident in presenting top notch leaders every two months to this young audience”.

     

    Meanwhile, in an attempt to generate interest in the topic, the IAA (India Chapter) has invited Young Turks to send their thoughts on “Asia, Who’s Consuming” or “Leadership in Turbulent Times” in about 500 words to iaaindiachapter@gmail.com. The chosen best article will win a Nokia cellphone along with a Certificate from the International Advertising Association.

     

  • Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities.

    IAA discussion on whether opinion polls and media reports influence voters?

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter conducted a panel discussion on the topic ‘Do Opinion Polls and Media Reports Influence Voters?’  last Thursday (April 10) at the Nehru Centre, Mumbai.

     

    Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities.

     

    Prem Shukla started the discussion by saying, “Media has ably helped in foreseeing the future in this democratic country and now it is in the position to tear any political parties’ manifesto into pieces unlike earlier times where they would just comment and move on.” He further added that the media does help people in forming an opinion about any party but the party gets accepted only after it proves its capabilities. Media, being the Fourth Estate, has a very important role to play in a democracy and especially at these times when the Lok Sabha Elections are being held, Mr Shukla said.

     

    However, Sanjay Jha, was very disappointed with the Indian electronic media and said: “I want to say that the media has failed India as every day people feel that they are heading towards darkness after watching all the 9 pm news shows. This is because of the fact that nobody talks about the development in the country. Of course, there’s corruption, inequality but you can’t overlook the growth and the change in the country.”

     

    Said Ram Naik: “There are different types of media and various information being hammered on the voters. Media can only provide information but it can’t direct thoughts. Earlier it used to happen through newspapers, but now it doesn’t.”

     

    According to Kumar Ketkar, the role of media is “to inform, entertain, educate, lead and to mislead”. “While entertaining, they create issues which are absolutely not relevant. What Raj Thackeray says about Uddhav Thackeray has no national relevance in the Lok Sabha elections.” However, Mr Ketkar asserted that the media cannot be ignored. “Even if they are misleading, they should be allowed to mislead in the democracy and you should challenge them.”

     

    Raising a question mark on opinion polls, Mr Jha said: “I had raised a question when the sting operations were carried on these agencies who conduct opinion polls. Why don’t channels take responsibility? I think they should as at the end, a commoner trusts a channel.”

     

    Earlier, Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia Pacific region of IAA welcomed the panellists and the moderator and explained how events like these are keeping in line with the IAA’s objective of discussing and deliberating on issues currently being debated by the industry and the public at large.

     

    According to Dr Bhaskar Das, Group CEO, Zee Media Corp Limited and Chair of the event: “A panel discussion can only serve its objectives if you invite the right people and we took care to get an excellent mix of voices.”

     

  • Breaking News: In a late night meeting, the Ogilvy India chief was convinced that Abby entry karne may hi samajhdaari hai!

    Ogilvy to participate in Abby @ Goafest!

    By A Special Conespondent

    Mumbai, April 1, 2014: In a meeting that ended late last night concluding in a firm handshake, it is learnt that Ogilvy has decided to participate in the Creative Abby to be held in the 2014 edition of Goafest.

     

    MxMIndia learns that it took Srinivasan K Swamy a couple of months of persuasion to get the Ogilvy bossman to change his mind.

     

    How the agreement happened – Convincing the subconscious:

    Mr Swamy, who is also President of the International Advertising Association’s India Chapter, had recently interacted with Piyush Pandey on the Creative Abby. This was at an event where Sadhguru Jaggi Vasudev was in conversation with Mr Pandey.

    A few days later Mr Swamy met with Mr Pandey at the airport where, the creative guru evinced interest in a suggestion that Ogilvy creative talent must meditate and how that can assist in helping the creative juices flow thicker, faster and fresher.

    Mr Swamy suggested on Swami Sathyabhooti from Chennai who is very good in corporate meditation. He gave the Swami a background of the Goafest Abby issue and how Ogilvy’s participation was in “national interest”.

    An invitation to Ogilvy was organised and a special meditation session was arranged a fortnight back at the Westin Hotel. Representatives of the Ogilvy offices in Pakistan, Sri Lanka and Singapore were also invited.

    At the session, the Swami asked just one question, as a conversation-opener:

    What is it that makes you happy?

    The rep from Sri Lanka said:  “A Happy Client, especially when our advertising has worked for him or her.”

    A senior rep from Singapore said: “When my wife and daughter like the ads I write.”

    A creative director from Mumbai said: “Awards for our work.”

    Swami Sathyabhooti got the response he wanted and asked the group what are the kind of awards they feel happy about. “Cannes Lions, D&AD, One Show internationally and Abby in India, but we don’t participate in it”

    SS: “You don’t participate in an Indian award?”

    O:  “Yes Guruji, we have issues, there are problems which we have highlighted but haven’t got resolved”

    SS: “Young men and women, I don’t know your industry. But don’t you have a problem with your roads? Or Mumbai traffic? Or find the petrol rates very high even though they will fall a bit from April 1?

    O: Yes

    SS: But you still travel on Mumbai roads, right? Despite all the problems?

    O: Thank you for your advice

    On the group’s return, Mr Piyush Pandey asked everyone about their experience and they then discussed the Abby issue and decided to send in a token of 51 entries. According to a representative of Swami Sathyabhooti this conespondent spoke with, what was done was to elicit an answer to a problem from the people directly and then send a message to the subconscious.

     

     

    Bigger, second try:

    The second try made was even bigger and happened thanks to Mr Swamy’s IAA conference where the BJP’s Prime Ministerial candidate Narendra Modi was felicitated and presented an honorary membership. Recently Amitabh Bachchan was also felicitated similarly at the Olive Crown Awards.

    To achieve his objective, Mr Swamy made a trip to Ahmedabad for a meeting with Mr Modi at the Sabarmati Ashram.

    As it happened, Mr Modi was busy with electioneering but his aide Hasmukhbhai Desai was going to be seeing (and clearing) the newest campaign on Gujarat which would be out days before the state and urban Indian goes out to vote.

    At the Ashram, Mr Desai was present with Messrs Pandey and Bachchan. The aide liked the work, and then in his inimitable style asked a question: “Is baar humko AB milega na?”

    Mr Pandey laughed and said “Of courseji, Desaibhai. Amitabhji will definitely come again. He really likes Gujarat and the campaign.”

    Mr Desai: “Nahin, nahin. Main inki baat nahin kar raha hoon. I am talking of your AB, arre those Abby Awards. Our Gujarat campaign must win that award. We should try at least. If nothing else, the jury members will be motivated to travel to Gujarat. Plus the PM sir, I mean CM sir will be happy too.”

    Mr Bachchan quipped: “Zaroor, we must win the Abby awards. I have also been a Chief Guest in fact at an Abby event, at first I thought those awards are named after me.”

    After an hour, Mr Pandey spoke to Abhijit Avasthi and Rajiv Rao on a conference call, and explained what happened and said that for Mr Modi’s sake, Ogilvy may need to participate in the Abby.

    Someone even suggested that the campaign can be in the running for an award by getting the film’s producers to send in the entry or even the client, to which Mr Pandey said he wouldn’t like to take any half-measures that could upset Mr Modi, or his office.

     

    Sensing success from the twin efforts, Mr Swamy convened a late evening meeting on Monday, March 31. The meeting went on till the wee hours and finally a settlement was hammered out. Ogilvy will send in the token entries, and will also be present, but only the younger talent. The meeting was held at Elco Pani Puri Center at Bandra. Apparently both Messrs Pandey and Swamy are very fond of Pani Puri.

     

     

     

    At the time of writing the story, it wasn’t known if Mr Swamy was able to convince Mr Pandey on sending more entries. But we have some more information on the issue, for which click here.

     

  • If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done.

    Mediaah!: Why Goafest hasn’t lost the plot and deserves one more chance

    By Pradyuman Maheshwari

     

    I write this more in response to Anant Rangaswami’s article on Firstbiz and his Facebook posts. What I like about Anant’s writing is his definite views on issues, many of which I agree with.

     

    But on Goafest, he’s been unduly harsh. His point on Facebook: Goafest has lost the plot. It’s press release offered a programme with just time slots and no mention of speakers and topics.

     

    I received the communique too, and chose to not carry a report on it because it didn’t say anything at all. It was an advance intimation of the programme, but could have been held back for a few days with some names.

     

    I also agree with Anant that Goafest in the summer is a nightmare (my descriptor, not his). Since I sweat a lot, I can say that it’s terrible even in the aircon. So, even though the event is indoors, the walk or buggy ride to your rooms could see you drenched in sweat. Your eyes could be burning all day and even the world’s best coolants wouldn’t work.

     

    Last year’s Goafest could best be described as forgettable. It had loads of negatives. The Creative Abby was a disaster (albeit for a fault that wasn’t of the organising committee). First a controversy about the Ford Figo scam ads saw the exits of some high profile staff at JWT and Ford, then the Tata Chemicals scam ads that were eventually pulled out of the competition and later the controversy around scam ads and plagiarism.

     

    Somewhere along this was the decision by Ogilvy to not participate in the Abby. Ogilvy had huge misgivings about the awards, and Ad Club prez Shashi Sinha tried his damnedest to get them back. But Messrs Piyush Pandey & Co didn’t budge.

     

    When Pratap Bose took charge as Ad Club president last year, he resolved to ensure a buy-in from all towards the Creative Abby. That doesn’t seem to have happened thus far.

     

    To add to the confusion, the AAAI delayed the Goafest announcement and later found the elections as reason to postpone the dates. Then came the news that Nakul Chopra had opted out of the Goafest chair position.

     

    Finally Srinivasan K Swamy, better known in the frat as Sundar, took charge. I’ve interacted with Sundar a fair deal in the recent past, especially as head of the International Advertising Association India Chapter of which he is the head. I believe if there’s one person from the AAAI who can pull it off, it’s him. The IAA is supremely active thanks to Sundar’s leadership. I find him exceedingly keen on doing things and he knows the art of getting things done.

     

    I am not sure how Goafest 2014 will be. I have heard people say that some regular sponsors have declined to be associated this year. But Sundar is confident of a turnaround and I think he ought to be given a chance.

     

    Yes, I do think Rajesh Kejriwal’s Kyoorius Awards with the coveted D&AD partnership, has stolen the thunder from the Abby, but there’s space for multiple awards. We’ve seen how other disciplines – radio, digital, outdoor and PR, for instance – have multiple awards and they are all doing well. So ditto with creative.

     

    I have heard some angry comments amongst industry elders about Anant’s Firstbiz piece and I was told that some pressure may be exerted on Network18 via the media agencies asking him to refrain from writing nasties against Goafest. I hope that doesn’t happen, that wouldn’t be right.

     

    Sadly, Anant’s views are echoed by many in the industry. Before Sundar’s name was announced, even I wasn’t sure whether there was any point in conducting this year’s edition.

     

    Sundar & Co have an uphill task ahead of them. But I think they need to be given a chance.

     

    The industry deserves a good, celebratory Goafest. The format, the timing and the awards are a problem. Perhaps the organising committee and AAAI need some younger blood taking the lead on Goafest. Perhaps it may be a good idea to get a professional body to conduct the show – Kyoorius, e4m, Campaign/Haymarket… whosoever.

     

    I know what I am going to do: have MxM support Goafest until before the event happens. The coverage of the conference (and the awards and the fun element) will then take over. And on that, we’ll be brutally honest about how it is.

     

  • The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter

    HUL, McCann win big at IAA’s Olive Crown Awards for green advertising

    By A Correspondent

     

    The Holi weekend got off to a green start with the International Advertising Association India Chapter’s Olive Crown Awards on Friday, March 14 in Mumbai. The crème de la crème of the Indian advertising business was in attendance for the fourth edition of what is India’s first and only recognition for creative excellence in communicating sustainability.

     

    Mc Cann Erickson was crowned Green Agency of the Year. The agency also bagged the coveted Campaign of the Year for ‘Wake Up, Clean Up’. Dentsu Creative Impact got the Silver in the Campaign of the Year. Hindustan Unilever was awarded the Corporate Social Crusader of the Year as well as the Green Brand of the Year. Mathrubhumi too received the Corporate Social Crusader of the Year while the DDB Mudra group bagged the Silver in the Green Brand of the Year category.

     

    The Green Advertiser of the Year award went to the Bruhat Bengaluru Mahanagara Palike (BBMP), Karnataka State Government. The Green Crusader of the Year was awarded to Maneka Gandhi, Member of Parliament. The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter.

     

    Srinivasan Swamy

    Said Srinivasan K Swamy, Chairman, R K Swamy BBDO and President, India Chapter and VP-Development Asia Pacific, IAA: “These awards have acquired the hue of a ’cause’ and this is one of the reasons for their universal acceptance.”

     

     

  • The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability

    Big B goes green, to present IAA’s Olive Crown Awards

    By a correspondent

     

    The fourth edition of the IAA Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) will be presented at a glittering function on 14th March 2014 at the Palladium Hotel, Parel, Mumbai.

     

    The Olive Crowns are Asia’s first and only awards that salute excellence in communicating sustainability. Endorsed by the Asian Federation of Advertising Associations (AFAA) these awards for “green” advertising have been warmly embraced by the industry and have grown in stature and size over the last four years.

     

    The awards are run like a cause without no fees for creative entries and a non-ticketed, entry-by-invitation-only awards ceremony.

     

    This year the IAA introduced a new special award for the Corporate Social Crusader of the year. This award saluted a corporate for an outstanding CSR initiative.

     

    Srinivasan Swamy

    “The response to this award from top corporates is very heart-warming,” said Srinivasan K Swamy, President India Chapter IAA. “The awards ceremony promises to be as meaningful as it will be entertaining” he added.

     

    Pradeep Guha said “The association of 9XM as presenting sponsor with the Olive Crown awards is in its third year now. We believe that industry associations should work for the general good and are therefore happy supporting such initiatives. I am personally happy with the way these awards have grown and the elite attendance at the awards function only endorses this.”

     

    The Green Partners for the Olive Crown awards are Hungama.Com and the Patrika Group. The Banking Partners are Yes Bank Ltd.

     

  • The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain

    Neeraj Roy is guest at IAA webinar on March 5

    By a correspondent

     

    Neeraj Roy

    Neeraj Roy, Managing Director and CEO of Hungama Digital Media Entertainment Pvt. Ltd. will be the guest at the International Advertising Association (IAA) India Chapter’s next webinar series. The webinar is scheduled to take place on March 5, 2014 at 3 pm. (*Disclosure: MxMIndia is media partner of the IAA India Chapter webinar series)

     

     

    Srinivasan Swamy

    Srinivasan K. Swamy, President, IAA India Chapter & Vice President, Development Asia/Pacific region of IAA said, “This webinar series has had both Indian and global industry stalwarts share their insights from the digital domain. This will add more dimension to India’s online endeavours.”

     

    Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, are co-chairing the IAA Webinar series.

     

    Abhishek Karnani

    “We have had some great speakers in IAA Webinar Series and Neeraj Roy our upcoming speaker, is the King of Digital. I am confident that the participants could learn how to become digital experts from this session”, said Advani.

     

    The hangout will be broadcast live on the YouTube channel - www.youtube.com/iaaindiachapter  on 5th March, 3pm IST.

     

  • The three-day annual adfest will be held indoors in Goa in the last week o f May 2014

    Srinivasan Swamy to head “bigger, better” Goafest 2014, to be held indoors in Goa in end-May

    By A Correspondent

     

    There’s reason to cheer for India’s adfrat. Goafest 2014 has not been put off, and the Creative and Media Abby will be held as part of the fest. RK Swamy Hansa group Chairman and Managing Director Srinivasan K Swamy, better known as Sundar Swamy, is the new Chairman of the Organising Committee.

     

    Confirming the news to MxMIndia, Mr Swamy said that the Goafest this year will be bigger and brighter than ever before. We have expanded the awards and will have three evenings of awards. “The entire programme will be indoors so there is no reason to despair about the heat,” he added.

     

    Mr Swamy, who is also President, IAA India Chapter & VP-Development, IAA Asia Pacific. In fact, the IAA has had a hyperactive two years, since Mr Swamy took over.

     

    He has been associated with Goafest for some years as incharge of the industry conclave. According to information we have received, the dates will in all probability be around the last week of May and the event will be held indoors as against the beaches of Goa.

     

    As reported by MxMIndia yesterday (Feb 12),  Nakul Chopra had declined to be Chairman of the Goafest Organising Committee. While some may have felt that it was a setback, according to a senior agency captain, the appointment of Mr Swamy is sure to energise Goafest 2014.

     

  • I&B Minister to be chief guest at second edition of annual awards for excellence in marketing, advertising and media

    Second edition of IAA Leadership Awards on March 1

    By A Correspondent

     

    After a successful debut last year, the India chapter of the International Advertising Association (IAA) has announced the second edition of the IAA Leadership Awards. The awards will be presented on March 1, 2014 at the Grand Hyatt in Mumbai. Leading GEC Colors Colors is the presenting partner this year too.

     

    The IAA Leadership Awards will salute the excellence of marketers across 12 industry categories. The awards will be presented by I&B minster Manish Tewari.

     

    Srinivasan Swamy

    Speaking about the second edition of the IAA Leadership Awards, Srinivasan K Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman RK SWAMY BBDO said: “Our process is constantly being fine-tuned to ensure that these awards remain the benchmark for excellence in our industry.”

     

    Commenting on the association, Raj Nayak, CEO, Colors said: “We are excited to continue our association with the IAA Leadership Awards for the second year in a row.  In as much as we see our channel as the medium that connects brands with consumers in an effective manner, these awards connect excellence with corporate leaders in a similarly effective manner”

     

    Raj Nayak

    To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a taskforce which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc to shortlist the nominees.Nielsen was engaged thereafter to have the nominees voted upon by senior marketers to pick the final winner. Ernst & Young will look at the process to satisfy itself of its fairness and will officially tabulate the results.

     

  • The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society

    IAA Olive Crown introduces ‘Corporate Social Crusader’ Award

    By A Correspondent

     

    The IAA Olive Crown Awards, the first award for creative excellence that encourages and espouses the sense of communicating sustainability in India (and Asia too), has introduced a

    a special ‘Corporate Social Crusader’ award that celebrates ‘doing’ rather than ‘talking’.

     

    Ambi Parameswaran

    This award will honour a company’s commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society. Said M G Parameswaran, Chairman, Olive Crown Awards: “This is a special award that we will present to a corporate that has let its actions speak louder than its words. The award will celebrate a corporate social initiative undertaken in the last year. We will have a special jury consisting of senior people representing corporates and advertising. With the changes in the Companies Act with respect to CSR, we felt there was a need to focus sharply on this activity”.

     

     

    Srinivasan Swamy

    Added Srinivasan K Swamy, President IAA India Chapter: “The Olive Crown awards are already being seen as a cause. This provided us an ideal platform to launch this very meaningful Corporate Social Crusader Award. We already have the Green Crusader Award where recipients of great eminence have graced our event. This will be another such coveted award.”

     

    The details for sending in entries for the IAA Olive Crown Social Crusader Award can be seen at Item No. 20, Call For Entries at iaaindiachapter.org