MxMIndia

Tag: Srinivas

  • To expand the platform's brand

    Whitepixel & GapBox bag sales mandate of Sidharth TV

    By Our Staff

     

    Odia GEC Sidharth TV has mandated Whitepixel and GapBox to handle its sales operations. Founded by Namita Agrawalla and Sitaram Agrawalla, Sidharth TV has four channels: Sidharth TV (GEC), Sidharth Bhakti (Devotional) Sidharth Gold (Movie), Jay Jaganath (Niche channel on Lord Jaganath).

     

    Talking about the mandate, Bibhuti Bhusan Mishra, Head-Operations ( Sidharth TV Network), said: “We have been in the field of creating artistic and engaging content for the Odia audiences for nearly four decades now. We had earlier established Sarthak TV which became a household name and was later acquired by Zee TV. We have also built a strong presence in the digital entertainment field with 23 YouTube channels across devotion, music, entertainment, and other popular verticals with combined followership of 22 million subscribers. With Sidharth TV, Sidharth Gold, and Sidharth Bhakti, we are aiming to bring the best in entertainment, cinema, and devotional content to Odia viewers. We have entrusted our sales duties to Whitepixel and GapBox and look forward to using their expertise.”

     

    Added George Kuriakose, Co-founder, of Whitepixel: “Sidharth TV is a prestigious name in the Odia entertainment sector. With visionaries such as Namita Agrawalla and Sitaram Agrawalla at the helm, the brand is going to be a market leader in the years to come. It is a matter of great pleasure and delight for Whitepixel to partner with Sidharth TV and expand the platform’s brand outreach among audiences within Odisha and outside.”

     

    Added Srinivas, Founder, GapBox: “As India’s leading branded content/Infomercial (DRTV) agency, we have been successful in establishing links between brands and communities. We believe in building modern brands that foster the rich cultural heritage. This is where Sidharth TV comes across as a perfect partner. They have built a network that has Odisha’s rich cultural heritage, practices and devotional depth at its core. The network also caters to all popular entertainment genres in vogue among the audience today. It is a joy to work with such a valued brand and bring about a transformation in Odia language entertainment industry, and we look forward to a long-term association with them.”

     

  • Khemka will take charge of the agency's South Asia ops effective July 16

    Navin Khemka replaces Debraj Tripathy asi CEO of MediaCom

    By A Correspondent

     

    Navin Khemka

    MediaCom has announced the appointment of Navin Khemka as CEO of its South Asia operations effective July 16, 2018. Khemka takes on the role from Debraj Tripathy who will be leaving the organisation to explore new opportunities outside the group. He will be based in Delhi (Gurugram) and report into incoming GroupM South Asia CEO Sam Singh and Mark Heap, CEO Mediacom Asia

     

     

    Debraj Tripathy

    Tripathy joined MediaCom in 2011 and under his leadership, MediaCom India has been among the fastest growing and most awarded agencies in South Asia. In recent years, MediaCom India was recognised amongst the Top 10 agencies in the Gunn Media 100 Agency Report, named Agency of the Year at the Festival of Media Asia, and delivered many award-winning campaigns recognised as amongst the best in the world, including Ariel’s “Dads Share the Load”, Gillette’s “Bachelor of Shaving”, and Wrigley’s “Doublemint #Startsomethingfresh”.

     

    Khemka is currently Managing Partner (North & East) and New Business Development Lead for GroupM’s Wavemaker India. He has over 20 years’ experience, working with brands such as Perfetti Van Melle, Hero, Pernod Ricard, PayTM, Nokia, Samsung, Reckitt Benckiser etc. A MICA alumnus, Navin has played a stellar role in growing Maxus and later Wavemaker in New Delhi with his client centric approach. He joined GroupM to lead the New Delhi branch of Maxus in 2014. He has previously worked in Zenith Optimedia, Cheil and Mudra.

     

    Said Srinivas who also presently holds charge as CEO GroupM South Asia: “WPP and GroupM are making many investments into areas that will further enhance our market-leading capabilities in India and South Asia. We are excited to see Navin take on this role. With his experience and energy, we are sure he will take MediaCom to even further heights by leveraging all that our group has to offer, for the benefit of our clients. Debraj has done a terrific job leading MediaCom. He has been a fantastic colleague and a very admired leader.”

     

    Added Heap: “The search for a new leader has been an exciting one as there is no shortage of strong talent in India. We considered many candidates from within and outside the group and unanimously knew that Navin was the choice. Alongside our successes in India in recent years, MediaCom globally have built up tremendous positive momentum, winning more new business than any other agency in 2017 and being awarded the current Global Agency of the Year awards by Festival of Media, Campaign and Adweek. In Navin, we have a leader with stellar raw talent and a real thirst for growth, who can capitalise on the enabling assets of the MediaCom global network and the strength of GroupM and WPP India. I’m really looking forward to working with him to lead us boldly to a new level of success for our staff and our clients.”

     

    Said Khemka, CEO, MediaCom South Asia said “I am excited to continue my GroupM journey with MediaCom. Given MediaCom’s dominant global position and aggressive plans am confident we will able to drive growth and lead the agency to the next level. The future is promising with the dynamic media landscape in India and the challenge will be to lead this change by driving relevance and effective ROI for our brands, including several blue-chip clients.”