By A Correspondent
Sasha Chhetri, the Airtel 4G Girl, is back once again and this time she is telling customers to stop wasting the benefits that come with traditional postpaid mobile plans and move to Airtel MyPlan to get the best value for their monthly mobile spends. The ad, crafted by Taproot, is currently on outdoor, print and radio. A television version may happen soon.
Commenting on the launch of new marketing initiative, Srini Gopalan, Director – Consumer Business, Bharti Airtel said, “Airtel MyPlan is designed to simplify the postpaid customer experience and offers them the flexibility to create their own plans. The new campaign is based on a simple consumer insight – that a lot of postpaid mobile users end up with plan benefits that they never fully utilize and end up wasting these benefits month on month. MyPlan addresses this problem by giving customers the freedom to choose what they actually need in their postpaid plans and gives them absolute value for their spends by eliminating any wastages.â€
With traditional postpaid plans offering pre-defined voice/data/SMS benefits, customers end up wasting some of these benefits as their actual usage/requirements may be very different.
Some benefits include customers have the flexibility of changing their MyPlan whenever they want – if they are going for a vacation, they can always switch calls to data so that they have ample data to navigate, find the best restaurants or just upload vacation pics in real-time. Again, helps optimizing phone bills every month and waste nothing.
Not just that, under the plan, customers can also share the extra benefits with their family by getting one member connection at a nominal rate of Rs. 199/year. No separate rental is charged for the member connection.