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Tag: Srijib Mallik

  • Kurup will drive the growth and diversification plans hands-on

    Rana Barua departs from CLA; Sajan Raj Kurup assumes charge again

    By A Correspondent

     

    Leading independent agency Creativeland Asia and Rana Barua have decided to part ways. On Tuesday, the company issued the following official statement post the annual board review: “Following the board review last month, we arrived at a decision to part ways. It was great to have him here and we thank him for the time he has invested at Creativeland. Rana remains a lovely friend and we wish him the best in his future endeavours,” said Sajan Raj Kurup, Founder and Creative Chairman.

     

    Noted a statement: Kurup will drive the growth and diversification plans hands-on along with CLA’s long-term financial consultant turned full time CFO, Venkat Balasubramanian, Ventureland CEO, Srijib Mallik and a team of business

     

    Commenting on the move, Barua said: “After strong stints in advertising and communications, I have decided to take some time out to pursue newer interests. It’s been a short yet wonderful experience working with the talented and audacious bunch at CLA. I wish Raj and the CLA team the very best for a fabulous future.”

     

     

  • Baaash Digital will be responsible for digital creative output

    Ventureland Asia to enhance online marketing strategy for Pizza Hut in India

    By A Correspondent

     

    Pizza Hut has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market. Ventureland Asia will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group.

     

    Prashant Gaur

    Commenting on the appointment of Ventureland Asia, Prashant Gaur, Chief Brand Officer, Pizza Hut India said: “We were looking for a partner that could understand our business goals and align the same with our marketing objectives. Going forward we will be keeping a digital-first approach at the centre of our marketing strategy and it was crucial that we find a company that displays the competencies to partner with us. We are excited to have found the right combination of business understanding, digi-tech capabilities, culture and conviction in Ventureland Asia and delighted to appoint them as our performance and digital marketing partner.”

     

    Sajan Raj Kurup

    Added Sajan Raj Kurup, Founder & Chairman, Creativeland Asia Group who set up Ventureland as the investment arm for the group last year: “Ventureland Asia’s Advisory service sits at the cusp of creativity, marketing and business consultancy. Bringing together, diverse skill-sets to create both, brand & financial value to the business of our clients.While marketing consultancy firms today are striving hard to add value by forward integrating to design and creative solution, as seasoned creative solution providers, we have seamlessly reverse integrated the ability to articulate problems and finding innovative business solutions for brands.”

     

    On the recent win, Srijib Mallik, CEO, Ventureland Asia said: “Young India is consuming life in unexpected ways. Our mandate with Pizza Hut is at the cusp of four of these changing consumption vectors because it is food plus lifestyle plus entertainment plus digital. We are excited to partner with this iconic brand and delve into the future of the Indian palate, with customised consumer insights that will end with branding and communication.”

     

     

  • In his last assignment, Lahiri was at Contract Bengaluru as Senior Vice President & General Manager

    Creativeland Asia appoints Manas Lahiri to head Delhi-NCR

    By A Correspondent

     

    Creativeland Asia has announced the appointment of Manas Lahiri to lead its Delhi-NCR region business. In his last assignment, Lahiri was at Contract Bengaluru as Senior Vice President & General Manager.

     

    Srijib Mallik

    Speaking on the hire, Srijib Mallik, Board Member & Chief Operating Officer, Creativeland Asia who has recently taken on the role of leading Ventureland Asia, the investment company started by Creativeland founder Sajan Raj Kurup said: “When we met Manas for the first time a couple of years back, we were smitten by his understanding of the Creativeland Culture and were looking at the right opportunity to bring him in. Led by a passion for creative solutions, he comes with well-rounded experience in Sales & Marketing, Brand Management and Advertising. With this combination, he will accelerate our growth in the Delhi-NCR region while upkeeping the sanctity of the Creativeland Culture.”

     

    Manas Lahiri

    On joining Creativeland Asia, Lahiri said: “Creativeland Asia is a brand and a creative culture that has created remarkable work in the last decade. When I met Raj and Srijib for the first time, I was highly impressed with their vision and expansion plans. Delhi-NCR is an exciting market with some amazing brands playing big. Coupled with a great team, Creativeland Asia manages a huge equity here and my job will be to take it to the next level and grow aggressively. Exciting times ahead for us.”

     

     

    Sajan Raj Kurup

    Added Raj Kurup: “I am delighted to have Manas on board. This strengthens our plans for Delhi-NCR with a new creative leadership announcement to follow soon.”

     

  • The former head of Bates CHI & Partners for Delhi and Mumbai will be based in Creativeland Asia's Gurgaon office

    Creativeland appoints Srijib Mallik as COO

    By A Correspondent

     

    Srijib Mallik

    Creativeland Asia, India’s leading communications community, has announced the appointment of Srijib Mallik as COO of the company. Mr Mallik will initially set up and front expansion plans in the Delhi NCR region before driving the growth agenda internationally.

     

    Said Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia on the announcement: “It is wonderful to have Srijib as a part of the Creativeland community. His passion for creativity, sound business acumen coupled with an equal ease in both national and international sensibilities made us choose him after a vast search. There are exciting times ahead.”

     

    Sajan Raj Kurup

    Added Mr Mallik: “I am thrilled to be a part of Creativeland. The work is outstanding. And the culture, brilliant. My agenda will be to leverage the Creativeland equity, nurture our culture of ‘Good Creative Upbringing’ and drive our business across markets.”

     

    Mr Malik comes in with more than 15 years of advertising and marketing communications experience across W+K, London & India, Saatchi & Saatchi, Publicis, Singapore & India, and JWT, India, among others. His most recent title was as head of Bates CHI & Partners for Delhi and Mumbai. He has worked on brands including Pepsi, Nokia, HP, Cisco,  Pizza Hut, Royal Enfield, General Motors, to name a few. He is a Sloan fellow from the London Business School who dabbles in Vedic astrology and start up consulting.