MxMIndia

Tag: Srija Chatterjee

  • Publicis Worldwide has today that Srija Chatterjee, Managing Director, Publicis Worldwide India will be moving on from the organisation.

    Publicis confirms Srija Chatterjee’s exit, dissolves role

    By A Correspondent

     

    Publicis Worldwide has today that Srija Chatterjee, Managing Director, Publicis Worldwide India will be moving on from the organisation. But there will be no further additions to the PWW leadership team with this movement, a communique informed. The agency network recently announced the integration of BBH and a joint leadership team of Subhash Kamath and Russell Barrett to oversee BBH-PWW.

     

    Commenting on Chatterjee’s move, Subhash Kamath, CEO, BBH-PWW  said: “We thank Srija for all her contribution to PWW and wish her all the very best in her future endeavours. Publicis Worldwide stands at an important growth juncture and with very talented teams and a robust brand portfolio already in place, we will continue to build on the momentum. Srija will be missed.”

     

     

  • Four other Zeenetwork channels & TV, Zee Marathi, Zee Punjabi and Zee Yuva also re-started daily new episodes on July 13

    Zee says #BanegiBaatSaathSaath in partnership with marquee CPG brands

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) announced its content comeback via a partnership with leading CPG brands. Zee collaborated with leading brands – Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for its daily content comeback on Zee TV on July 13. Four other HSM channels –  & TV(HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) – also made their daily content comeback on the same day.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “With the resumption of production, we are excited to bring fresh content for our consumers. The last three months have caused a significant stir amongst the mood of the nation. People are increasingly investing time in entertainment to cope with the uncertainty prevailing around. TV has been the greatest common unifier and respite in this lockdown and as content creators, we acknowledge that it is a huge responsibility we carry. For us, understanding the pulse of our consumers and customers and delivering delight is an obsession, which is what we are attempting to do both with this campaign and in crafting all our stories for the second half 2020. The stories we bring will aim to uplift the mood of the nation and provide our viewers respite through all that they are going through. Zee has and will always stand by its viewers and all its partners and is looking forward to holding hands and turning on the light at the end of this tunnel and are confident that we will once again provide valuable experiences to our partners and viewers.”

     

    Added Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises Ltd (ZEEL): “With the resurgence of fresh dose of content, we would like to celebrate the spirit of camaraderie with all our stakeholders – cherished viewers & advertisers – to brighten and cheer up with engaging content. Brands will once again have the opportunity to resonate and pave their way into the minds of their consumers in this new environment. At Zee, we have not only seamlessly weaved stories for brands with relevant influencers and have been at the forefront in creating an integrated platform agnostic solution for our advertisers/ brands but ensured that they are part of our communication as well. This has led us to partner with our brands in unique ways and create value for them and #13kitaiyyari is another testimony to the power of partnerships, more importantly brand partners are integral part of the communication when we are reconnecting with our consumer.”

     

    On the Banegi Baat Saath Saath campaign, Sagar Kapoor, CCO, Lowe Lintas said: “We want to reinforce the power of unity and remind everyone that if we come together we can conquer any barrier. The film made for Banegi Baat Saath Saath is a tribute to the industry’s resilience and its commitment to entertain the vast audience it caters to. The message we want to reverberate is that of hope in sight and encourages everyone to rally together to craft a better second half as we come back from the very short interval!”

     

    Added Srija Chatterjee, Managing Director, Publicis Worldwide India: “While we were preparing for the big come back Zee TV campaign, we had this germ of an idea, it was all about bringing multiple brands together to co-create cheer and tremendous excitement, as we know that our dear Zee TV viewers are indeed eagerly waiting for their favourite shows to come back with fresh episodes. We developed #13thKiTayyari and this was a testament of true collaboration between the Zee team who got in touch with the brands and the Publicis team who delivered this campaign from start to finish in a matter of just 3 days. This is probably the first time that so many brands were coming together in one campaign. We are elated over the chatter on this campaign… goes to show that we achieved what we set out to do – Go ahead and tune in on 13th of July to enjoy Naye Kisse – naye Episodes of their favourite shows on Zee TV.”

     

    Said Atul Shrivastava, CEO, Laqshya: “We are thrilled to partner with Zee for their comeback announcement. The power of the outdoor medium with the might of the partner brands and the Zee network created tremendous buzz on ground around the campaign. The message of solidarity from Zee resonates with the partners and viewers alike and we look forward to more fruitful associations through the coming half of the year”

     

     

  • She will report to Srija Chatterjee, MD, Publicis Worldwide, India

    Publicis Health appoints Dorelle Kulkarni as Senior VP

    By A Correspondent

     

    Dorelle Kulkarni

    Publicis Health, the healthcare unit from Publicis Worldwide, India has appointed senior health and communications expert, Dorelle Kulkarni as the Senior Vice President. As the head of the unit, Kulkarni will lead a team of dedicated healthcare specialists while also managing growth, strategy and communications output for the agency. She will report to Srija Chatterjee, MD, Publicis Worldwide, India.

     

    Kulkarni joins the agency from Strategic Partners Group (SPG) where she was the Vice President and managed three key verticals for the company including PR, digital and creative brand solutions.

     

    Srija Chatterjee

    Said Chatterjee: “Publicis Health continues to remain a key pillar of growth for our network. The unit had an amazing run last year servicing some great pharma & healthcare brands while also winning multiple new clients. Having a capable leader to further drive this momentum and put out effective work is what our focus is for 2020. We are glad to have Dorelle take on this mantle and are confident of seeing a great turnaround in our work and culture in the near future.”

     

     

  • Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas

    Publicis wins creative mandate of Emami Navratna

    By A Correspondent

     

    After a keenly contested multi-agency pitch, Publicis India has bagged the creative mandate of Navratna. The account will be serviced out of the agency’s New Delhi office. Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas.

     

    Confirming the appointment of Publicis India as the creative agency, Harsha V Agarwal, Director, Emami Limited said: “We are happy to be associated with Publicis India. They bring on board their insights on brand building gathered over years of experience in marketing communication which would be of much value.”

     

    On winning the mandate, Srija Chatterjee, MD, Publicis India added: “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

     

     

  • The account will be serviced out of New Delhi

    Publicis India wins creative mandate of Biba

    By A Correspondent

     

    Ethnic fashion brand for women Biba has appointed Publicis India as its creative agency. Won after a multi-agency pitch, Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be serviced out of New Delhi. Biba, it may be recalled, is known for its ‘hat ke’ creative work by Lowe Lintas.

     

    Siddharath Bindra

    Commenting on the appointment, Siddharath Bindra, Managing Director, Biba Apparels said: “I am happy to associate with Publicis as our communication partner for our brand Biba as the company brings quality of experience with them. For Biba; we always look for a partner who can understand and resonate with the aesthetic of the brand and we saw this in the Team and the work they presented. We look forward to partnering with them.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, Managing Director, Publicis India added: “We are delighted to have Biba Apparels as our client. It also feels great that our strategic approach and communication idea found resonance with what Biba has in mind for the Indian market and hope to maintain the brand as a favourite of Indians. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it.”

     

     

  • The move comes on the back of the agency putting up a strong growth this year

    Suraj Pombra is now ED at Publicis India

    By A Correspondent

     

    Suraj Pombra

    Publicis India has announced the elevation of Suraj Pombra to the role of Executive Director effective immediately. He was until recently the Executive Vice President, managing business and clients for Publicis Capital’s Mumbai office. The move comes on the back of the agency putting up a strong growth this year, especially the Mumbai office which has bagged a rich roster of clients in recent months.

     

    Srija Chatterjee

    Pombra will continue to manage a cluster of brands under Publicis Capital including L’Oréal, Netmeds.com, Zee5 India, Linen Club among others while also being involved in new business growth mandate for the agency. He will continue to report to Srija Chatterjee, MD, Publicis India.

     

    In addition, Pombra also takes over the role of Market Acceleration Lead (Country Head) at Publicis Emil, the bespoke new model integrated agency created by the Publicis Groupe to specially manage the global digital transformation mandate for Mercedes-Benz.

     

    Commenting on his new role, Chatterjee said: “Suraj has been one of our top performers managing key clients and winning new businesses consistently for over 3 years now. Under his leadership, the Mumbai office has seen an exponential growth while he also effectively continues to drive and mentor a strong and dedicated team of doers. I am also thrilled as he undertakes a new role to steer Publicis Emil in India and am confident he will continue to exceed expectations as always.”

     

    Added Pombra: “After my entrepreneurial adventure, the challenge of growing a modest operation at Publicis Capital Mumbai was naturally enticing. I’m fortunate to have had a fantastic & committed team that’s partnered me in chasing this growth and I’m sure will help take it farther. I’m also honoured to have been entrusted with the leadership of Publicis Emil India, to partner Daimler India in their journey of transformation and in the process take the Mercedes-Benz brand and business to even greater heights. And I’m once again fortunate to have a young, enthusiastic and talented team to help do just that.”

     

     

  • The account will be serviced out of Mumbai

    Publicis Capital bags creative mandate of Zee5 India

    By A Correspondent

     

    Publicis Capital has bagged the creative mandate of Zee5 India, OTT platform from Zee Entertainment. The agency will manage the creative duties for the leading OTT brand across its AVOD, SVOD, Regional SVOD and Trade (B2B) verticals. The account will be serviced out of Mumbai.

     

    Manish Aggarwal

    On appointing Publicis Capital as its agency, Manish Aggarwal, Business Head, Zee5 India said: “Earlier this year, we completed one year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us. As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, MD, Publicis India added: “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch Zee5 in the international markets, and now in 2019, the team at Zee5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well. It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering Zee5 India to leadership in what’s an increasingly action-packed category.”

     

    Suraj Pombra

    Adding his views, Suraj Pombra, EVP, Publicis Capital, said: “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by Zee5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, Zee5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”

     

     

  • Located next to partner agencies Leo Burnett India, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide

    Publicis India shifts base to new office in Mumbai

    By A Correspondent

     

    Publicis India has announced its relocation to an all-new office in Mumbai’s iconic commercial landmark in Parel (East). Until last year, the office partly housed the India headquarters of WPP agency, Grey.

     

    Apart from being centrally located, the new space sports an open plan office arrangement with no cabins to facilitate collaboration that will allow room for multiple debates, discussions, and ideation. It includes two floors which seats over 350 employees.

     

    On the new office, Srija Chatterjee, MD, Publicis India said: “We’re all really excited to move into this new space. The aesthetics of the office space truly depicts our culture which is one of collaboration, integration and unrestrictive flow of work. Being right next door to the Leo Burnett, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide teams, also helps us leverage our Power of One capabilities with a more seamless integration and collaboration on work. I would like to thank the team at Dragon Fly, for the amazing job they’ve done on the interiors. We look forward to an even better 2019.”

     

    Commenting on the move, Ajay Gahlaut, MD & CCO, Publicis India added: “New beginnings are always exciting. And as a creative person I firmly believe that environment has a huge impact on one’s state of mind and ability to create. This is a wonderful new office and I’m convinced that it will help us in reinvigorating our creative product. Our colleagues from Leo Burnett, Indigo, Arc, Content Factory and Prodigious are next door and, I believe, also a cheap bar right opposite. There can be no better formula for integration and the Power of One.”

     

    Sharing his views on the relocation, Neeraj Bassi, Managing Partner & CSO, Publicis India said: “Our new office space will be a new marker of the spirit of collaboration and integration that runs across Publicis Groupe. It will bring a new energy to our constant effort to deliver top-of-the-line creative solutions to our esteemed clients. And being in physical proximity to group companies would help deliver the Power of One philosophy in a more seamless manner. Watch out for the roar of the Lions!”

     

     

  • Ajay will begin his stint at Publicis on February 4, 2019

    Ajay Gahlaut joins Publicis India as CCO & MD

    By A Correspondent

     

    It’s now official. Publicis Worldwide India has announced that Ajay Gahlaut has joined as Chief Creative Officer & Managing Director, Publicis Worldwide India and will be based out of the Mumbai office. Gahlaut will begin his stint at Publicis on February 4, 2019.

     

    Said Saurabh Varma, CEO, Publicis Communications, South Asia: “Anyone who knows Ajay or even follows him on Twitter, will know that he’s one of the finest storytellers in the country. His ability, experience and talent in transforming brands by creating stellar communication across formats or platforms is truly remarkable. With, Srija, Neeraj and Ajay at the helm, Publicis Worldwide India is going to be a force to reckon with. I welcome Ajay to the Publicis Groupe, and wish him the best of luck.”

     

    Added Srija Chatterjee, Managing Director, Publicis Worldwide India: “We’re in this phase of transformation at Publicis Worldwide India. Today, the industry is all about constantly listening to clients and anticipating their needs. It’s about delivering the best in-class creative idea and doing it over and over again for each of your brands. Ajay is one of those creative mavericks who has been able to do that, consistently for over a long period of time. I’m truly excited to work with Ajay and I look forward to a great partnership.”

     

    On joining Publicis Worldwide India, Gahlaut said: “I’m looking forward to my journey with Publicis. The new age thinking here excites me. It’s a nimble set up based on the principles of collaboration and integration to deliver the ‘Power of One’. The quality of work is already solid and I look forward to working with the teams to raise the creative bar both in terms of variety and quality of work.”

     

     

  • The brand will be handled by the agency’s Mumbai office

    Zee5 partners Publicis Capital for global communications mandate

    By A Correspondent

     

    Zee5, the OTT platform of the Zee group, has partnered with Publicis Capital to help drive its global strategy. The brand will be handled by the agency’s Mumbai office.

     

    Archana Anand

    Commenting on the plans for Zee5, Archana Anand, Chief Business Officer, Zee5 Global said: “The launch of Zee5 globally has catapulted us into our next phase of growth and we needed a partner to help us quickly establish ourselves as the largest global platform for Indian language entertainment. Publicis specialises in transformative, effective and data-driven communication solutions, which is integral to our growth plans for Zee5. Their data-led strategic approach, strong creative framework and robust network will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity globally and we are thrilled to partner with them.”

     

    Srija Chatterjee

    Sharing her views on the partnership with Zee5, Srija Chatterjee, Managing Director, Publicis Worldwide (India), said: “Clearly, OTT has become the entertainment buzzword across the world these past few years. Little wonder then that we’re so proud to be partnering with Zee5 as a  leader brand and even more privileged to be entrusted with the challenging yet exciting responsibility of taking the brand global and making it the go-to destination for the South Asian diaspora and beyond. We are currently working on putting together an effective brand campaign, which through its distinct appeal will surely succeed in achieving the stated communication objective. Watch this space for more!”

  • Bassi will be based out of the agency’s New Delhi office

    Publicis appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer

    By A Correspondent

     

    Neeraj Bassi

    Publicis India has announced the appointment of Neeraj Bassi as Managing Partner & Chief Strategy Officer. Bassi will be based out of the agency’s New Delhi office.

     

    He joins Publicis after a brief stint as an independent consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Bassi has worked with leading market research networks such as TNS, IMRB and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad.

     

    Saurabh Varma

    Announcing the new appointment, Saurabh Varma, CEO, Publicis Communications, South Asia said: “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”

     

    Srija Chatterjee

    Welcoming Bassi to the Publicis family, Srija Chatterjee, MD – Publicis Worldwide, India said: “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams, will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omni-channel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”

     

    Added Bobby Pawar, MD & CCO – Publicis Worldwide India: “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity. It also helps that he is fun to be around. I can chat with him for hours; the chemistry is very important when you are going to be more or less living out of each other’s metaphorical pockets.”

     

     

  • The agency won the account following a multi-agency pitch

    Monte Carlo appoints Publicis India as its creative agency

    By A Correspondent

     

    Leading apparels brand, Monte Carlo Fashions Ltd. has announced the appointment of Publicis India as its creative agency. The agency won the account following a multi-agency pitch and will handle the business out of its New Delhi office.

     

    Monica Oswal

    Commenting on the partnership, Monica Oswal, Executive Director, Monte Carlo Fashions Ltd. said: “Monte Carlo is an iconic lifestyle brand that celebrates fashion in its true sense and we want to leverage its inherent strengths. In Publicis India, we have found the right partner to do this and we are looking forward to their contribution on our brand.”

     

     

    Srija Chatterjee

    Add Srija Chatterjee, Managing Director, Publicis India: “With a series of wins like Cera, Pearl Academy, Ralson Tyres and now Monte Carlo under its belt, our New Delhi office is turning to be a hot favourite on the consideration set of clients. We are delighted that our communication idea found resonance with what Monte Carlo has in mind for the Indian market and hope to establish the brand as a favourite of Indians.”

     

     

    Ravpreet Ganesh

    Said Ravpreet Ganesh, Executive Director, Publicis India: “Monte Carlo is the definitive Indian brand. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner. We are very proud to be associated with Monte Carlo and together we hope to create path breaking work.”