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Tag: Sridharan Iyer

  • Rolls out latest ad campaign that will tap traditional avenues including print, outdoor, and digital

    Publicis India to manage integrated mandate of UPES

    By A Correspondent

     

    Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialisation-focused university. Earlier known as the University of Petroleum & Energy Studies, UPES is a private university located in Dehradun, the capital of Uttarakhand and would specialise in fields of petroleum, energy and power. The university – now promoted as UPES – has broadbased its offerings and offers a variety of pro.

     

    The agency would be providing full-service responsibilities including advertising, strategy, experiential, and other suitable offerings. The account will be managed out of the New Delhi office of Publicis India.

     

    Bharat Kharbanda

    Commenting on the appointment, Bharat Kharbanda, Chief Operating Officer, UPES said: “UPES has grown exponentially since its inception and we are constantly expanding, with the recent inclusion of three new schools. Our excellent student outcomes, strong focus on research and pedagogy and multiple new initiatives at the university level are impactful stories that need to be told. We are happy to have Publicis India as our partner agency because of their enthusiasm towards our vision and purpose and their years of expertise in this industry.”

     

    Sridharan Iyer

    Speaking on the partnership, Sridharan Iyer, EVP and Head of office – Publicis Delhi said, “UPES is a truly forward-looking university in India. It is a privilege to partner with them in their endeavour to raise the benchmark of higher education by offering students an edge that will not just give them a head-start in their careers but will see them playing a pivotal leadership role in their chosen field of specialisation as well as society at large. As an agency the challenge was to underline the uniqueness of UPES’s offering and differentiate it from the run of the mill promises that institutes make which is common in this category.

     

     

  • Brand Ambassador Dia Mirza to bring alive message of bringing families together over food

    Consumers to ‘taste togetherness’ with new FunFoods ad

    By A Correspondent

     

    FunFoods by Dr. Oetker, a western sauces and spreads brand, today announced the launch of its new ad campaign ’Iska Taste Mile, Toh Sab Milein’. The campaign focuses on the role of mayo in consumers’ everyday lives as a versatile ingredient that helps cater to different taste preferences of family members and bring them together over food.

     

    Speaking about the launch, Oliver Mirza, Managing Director and CEO, Dr. Oetker India said: “Mayonnaise is one of the fastest growing categories in India owing to its versatility. As a market leader, it has been our endeavour to drive penetration and grow mayonnaise into a thousand crore category. We believe the new campaign will help us strike an emotional chord with consumers and play an important role in realising our vision.”

     

    Added Devarshy R. Ganguly, Vice President, Marketing, Dr. Oetker India: “We are excited to launch a new brand campaign for FunFoods. In this next phase of the brand journey, we hope to inspire more consumers to enter the category by focusing on mayo’s role of delivering taste and convenience. We believe our journey of driving penetration will be strengthened through this campaign as the story is relatable with a touch of emotion and humour.”

     

    The new campaign also sees the introduction of Dia Mirza as brand ambassador. Said Sridharan Iyer EVP, Publicis Capital on the creative: “The insight for the new campaign comes from the fact that homemakers today are under constant pressure to cook something which is not just interesting but also appeals to varying taste preferences of family members. FunFoods mayonnaise with its rich creamy flavour acts as a perfect binder in bringing everyone together over food.”

     

     

  • The account will be managed by the New Delhi office of the agency

    Ebro Foods appoints Publicis India to manage its creative

    By A Correspondent

     

    Food major Ebro India has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of the agency.

     

    JP Laborde

    Commenting on the appointment, JP Laborde, MD, Ebro India said: “Panzani is the world’s second largest brand of Pasta having its presence in more than 50 countries. It is getting inside Indian market with a whole range of pasta products with distinct product features, which will cut across all SECs. We are excited to put out our inaugural communication and create a high recall for the brand in India.”

     

    Sridharan Iyer

    On winning the mandate, Sridharan Iyer, EVP & Head of Office, Publicis India said: “As more and more Indians recreate the experience of western cuisine at home today, we are extremely thrilled to partner Ebro Foods – one of the world’s largest pasta company, in the quest to make Panzani the most favoured pasta brand in India.”