MxMIndia

Tag: Sri Lanka

  • Mastercard cardholders will enjoy attractive discounts during trips to Sri Lanka

    Mastercard launches campaign to woo tourists to Sri Lanka

    By Our Staff

     

    Mastercard has launched the ‘Sri Lanka with Love’ campaign to encourage Indian tourists to explore the vast array of experiences offered by the beleaguered island nation.

     

    Said Harin Fernando, Minister of Tourism, Sri Lanka: “The mix of unique experiences, cultural and geographical proximity and affordability make Sri Lanka one of the most preferred international tourism destinations for Indian travellers. On top of this, Mastercard’s ‘Sri Lanka with Love’ campaign will provide even greater value to Indian tourists for their spends during their trip. We are confident that this partnership will go a long way towards re-establishing Sri Lanka’s credibility as a safe and affordable tourism destination.”

     

    Added Vikas Varma, Chief Operating Officer, South Asia, Mastercard: “The authentic and diverse experiences offered by the island country make it one of the most desirable holiday destinations. Between January-September 2022, Indian travellers comprised more than 16 percent of all international arrivals to Sri Lanka. Moreover, as socioeconomic conditions in Sri Lanka improve, Mastercard is delighted to offer Mastercard cardholders in India an array of meaningful rewards and experiences to entice them to visit Sri Lanka again, or for the first time.”

     

  • To launch with English language feed; distribution deal with Lanka Broadband Network

    Big CBS Network’s channels expand reach into Sri Lanka

    By A Correspondent

     

    Big CBS Networks, a joint venture between Reliance Broadcast Network Limited and CBS Studios International, recently announced its expanded reach into the SAARC region, beginning withSri Lanka.

     

    The company offers its three-channel bouquet – Big CBS Prime, Big CBS Love and Big CBS Spark, and will target the 15+ English speaking audiences inSri Lanka. The channels will be available inSri Lanka, across cable platforms and key hotels in the English language. BIG CBS Networks will also evaluate the possibility of dubbing the content in local languages in the future.

     

    With a GDP of $64.047 billion and a growth rate of 6.5 per cent,Sri Lankais one of the fastest growing economies in the world. It has a youth literacy rate of 98 per cent with the highest literate population amongst developing nations, an indication of a fast-growing English entertainment seeking audience. With limited English entertainment options, the Big CBS Channels are designed to targetSri Lanka’s fast-growing, upwardly mobile population.

     

    The channels will be launched on a fixed licensee fee model and will ensure regular and streamlined revenue from the market which will add to the bottom-line of the JV. Also, the same satellite with existing feed being utilized for this expansion ensures no technical cost to the JV.

     

    At start, the channels will be distributed with the biggest cable operator Lanka Broadband Network but plans are on to soon launch across all platforms across the entire SAARC region comprising of Bangladesh, Nepal, Bhutan, Maldives, Pakistan and Afghanistan.

     

    Commenting on the same, Mr. Vishal Rally, Business Head, BIG CBS Networks said: “This is a natural extension to make accessible the superlative content of Big CBS to audiences in the international markets. With audience demographics similar to those of urbanIndia, we are confident of the channels doing exceedingly well. As a business model, this is a cost neutral expansion enhancing the JV’s profitability.”

     

    The wide range of popular CBS content to be offered by the channels will include hits such asHawaiiFive-0, America’s Next Top Model, NCIS, Survivor, CSI: Crime Scene Investigation, 90210, Frasier, Everybody Loves Raymond, The Oprah Winfrey Show, Entertainment Tonight and more.

     

    Big CBS Networks Private Limited is an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences.