MxMIndia

Tag: Sri Lanka Premier League

  • Mahindra Sri Lanka Premier League to kick off on August 11, 2012

    Mahindra bags title sponsorship rights of Sri Lanka Premier League

    By A Correspondent

     

    Mahindra & Mahindra Ltd (M&M Ltd) has partnered with the Sri Lanka Premier League (SLPL) as their title sponsors. The prestigious League kicks off from August 11 and will be played over three weeks at two venues -Colombo and Kandy. The inaugural edition of this League will feature seven provincial teams in a round-robin league format, with the winners having the distinction of playing in the Champions League Twenty20 (CLT20) as one of the teams in the qualifiers.

     

    Upali Dharmadasa, President of Sri Lanka Cricket said: “Sri Lanka Cricket (SLC) is proud and honoured to have on board, one of India’s leading business houses as the Title Sponsor of the Sri Lanka Premier League which shall now be referred to as the Mahindra Sri Lanka Premier League (or the “Mahindra SLPL”).

     

    “Since the Mahindra brand is also a household name in Sri Lanka, we believe it is the perfect platform to take the message of the Sri Lanka Premier League, which is “Gama Rata Lokeya, Eka Karana” or “Province, Country, World, Becomes One” to the world,” he added.

     

    SP Shukla, President- Group Strategy and Chief Brand Officer, Mahindra Group said: “Sri Lanka is a strategic market for the Mahindra Group which is already an established name in the country and what better medium than cricket to connect and engage with audiences as it is the most followed sport in the sub continent with a fan base of approximately 1.5 billion fans across India, Sri Lanka, Pakistan and Bangladesh alone.”

     

    “We are thrilled to be associated with the Sri Lanka Premier League. With the leading lights of world cricket in the fray, we are positive that this League will be a huge success,” said Ruzbeh Irani, Chief Executive – International Operations (Automobile and Farm Sectors), Mahindra & Mahindra Ltd. “Mahindra has been actively associated with various sporting events and partnering SLPL endorses Mahindra’s commitment to promote a sporting and active lifestyle,” he added.

     

    The Group’s association with the Sri Lanka Premier League underscores its continued commitment to promote sports not only at the grassroots level but also across a global platform.

     

    There will be 24 games in the Mahindra Sri Lanka Premier League and each team will be allowed a maximum of 18 players. Teams will be allowed to field a maximum of four foreign players per game with the remaining being local players. The Man of the Match in all 24 matches will receive the title of “Mahindra Man of the Match” while the ‘Man of the Tournament’ will win himself an XUV5OO.

     

  • The first edition of this T20 league will be played in August 2012. The multi-year deal includes a minimum of 24 T20 matches per season.

    ESPN Star bags SL Premier League

    By A Correspondent

     

    ESPN Star Sports announced that it has reached a multi-year broadcast rights agreement for exclusive coverage of the Sri Lanka Premier League (SLPL) in India. The first edition of this T20 league will be played in August 2012.

     

    The multi-year deal includes a minimum of 24 T20 matches per season. The first edition of the SLPL will see seven provisional teams compete for the trophy as well as a qualifier berth to the Champions League Twenty20 (CLT20) to be held later this year. The SLPL will feature 42 international players participating from seven countries. Star Cricket, Star Sports and ESPN will broadcast all the matches live and exclusive in India Starting August 11.

     

    ESPN Star Sports’ broadcast rights agreement also includes live coverage of the SLPL in the territories of Bangladesh, Bhutan, Cambodia, Hong Kong, Indonesia, Korea, Nepal, Macau, Malaysia, Maldives, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka and Thailand

     

    These rights, in addition to the existing T20 leagues from Australia, England and Bangladesh and along with CLT20 and ICC WT20 make ESS the undisputed leaders in this coveted cricket format.

     

    Speaking on the occasion, Peter Hutton, Managing Director, ESPN Star Sports, said: “We are delighted to be able to telecast the live matches of the SLPL in India and throughout the region. It is an excellent addition to Star Cricket’s remarkable catalogue of content in the next year, headlined byIndia’s home series against Pakistan, England and New Zealand, the ICC World T20, the Champions League T20 and the ICC Champions trophy. Sri Lanka cricket becomes the 6th cricket body with whom we are working on the shortest form of the game.”

     

    The SLPL will see all leading international and domestic cricketers from Sri Lanka joining hands with talented U-21 players. The tournament has also attracted players from Australia, Bangladesh, Pakistan, South Africa, New Zealand, Zimbabwe and West Indies.