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Tag: Sri Adhikari Brothers Group

  • The agency will manage the brand enhancement, strategic PR,and media duties for the brand as a consultant

    Media Mantra will manage Sri Adhikari Brothers PR

    By A Correspondent

     

    Media Mantra has bagged the Public Relations mandate of the Sri Adhikari Brothers  (SAB) Group. Media Mantra will be managing the brand enhancement, strategic PR,and media duties for the brand as a consultant.

     

    On the appointment of the new PR team, Markand Adhikari, MD and Vice Chairman of Sri Adhikari Brothers group said: ” We believe working with Media Mantra, an experienced PR firm composed of creative minds and young professionals, will assist us intensify our brand’s enhancement in the industry and streamline our communication with our stakeholders, media, employees and masses.

     

    Added Udit Pathak, Founder and Director, Media Mantra: “We are elated to have Sab Group as our new client. Being a pioneer in the industry, the firm is already hugely popular and we are looking forward to raising its profile even further by using our The talented minds at Media Mantra have extensive experience in successfully managing PR of firms across a wide range of industries and with our expertise, we will help the firm in articulating their value proposition to the media.”

     

     

  • The group lists two more entities – TV vision Ltd and SAB events & governance now media Ltd

    Sri Adhikari Brothers lists two more entities on stock exchange

    By A Correspondent

     

    Media conglomerate Sri Adhikari Brothers (SABGROUP) has successfully listed two more entities – TV vision Ltd and SAB events and Governance Now Media Ltd, on both the exchanges and with this has become a Rs 2000 crore group. With this listing the group has a total of three listed entities, i.e. Sri Adhikari Brothers Television Network Ltd, TV vision Ltd and SAB events & Governance Now media Ltd. Sri Adhikari Brothers Group has now demerged all its various business verticals.

     

    Listed 21 years ago, Sri Adhikari Brothers Television Network Ltd is one of India’s first  listed media house. Sri Adhikari Brothers will continue to concentrate on TV content production, movie production and distribution business. The entity is also looking at digital content creation and digital business acquisition in a big way. Further to make it bigger, the company is building two state of the art studios; one near Sahar International Airport and the other in North Mumbai. At present, TV vision Ltd comprises of a successful five channel broadcasting bouquet, namely Mastiii, Dabangg, Maiboli, Dhamaal Gujarat and Dillagi. The company further plans to launch couple of more regional channels along with a mainstream Hindi GEC, in the near future.

     

    Said Markand Adhikari, Vice Chairman and Managing Director, Sri Adhikari Brothers (SABGROUP): “We have always given something trendsetting to the industry & will continue to do so by focusing on varied demarcated business verticals. We will continue to strive as a team to offer maximum value to our stakeholders.”

     

  • Besides having terrestrial presence, the group also plans to offer digital presence of Dhamaal Gujarat, providing content that can be consumed online

    Youth-centric channel ‘Dhamaal Gujarat’ launched

    By A Correspondent

     

    Sri Adhikari Brothers Grouphas announced the launch of youth channel –’Dhamaal Gujarat’. The channel promises to be a good hangout zone for the youth of Gujarat, by bringing forth a unique platform that offersa combination of music, interaction, vibrancy and the hyperlocal nature of radio on TV.

     

    Manav Dhanda, Sri Adhikari Brothers television network, Group CEO said, “The motive of Dhamaal Gujarat is to cater to the untapped  youth market. The 15 to 40 age segment (youth) account to almost 50 per cent of Gujarat population which is a huge number. One noticeable fact is that Youth & Music alone accounts for almost 60 per cent ofyouth TV viewership. Hence the channel is expected to be a hit among the youth and a perfect platform for advertisers to reach to their target audience.”

     

    Besides having terrestrial presence, the group also plans to offer digital presence of Dhamaal Gujarat, providing content that can be consumed online. Also keeping up with the digital age the channel shall have a focused approach on social media presence and create content that focuses on engaging the youth.

     

    With Dhamaal Gujarat, their latest music, youth& entertainment channel, the company further aims to strengthen its position by targeting the highly affluent youth in Gujarat and providing them with differentiated content and a free spirited zesty time. The channel has two flagship shows, one of which will be a radio show with Radio City, 91.1 FM with RJ Aseem and RJ Aarti among the most iconic jocks of Gujarat and the other show will carry a light hearted comedy theme with the Superstar of Gujarat-SiddharthRanderia of the superhit movie ‘Gujjubhai-The Great’ fame. There will also be high interactive shows that will be shot among the youth at different locations in Gujarat.

     

    Sri Adhikari Brothers Group has an extensive marketing plan for Dhamaal Gujarat. They are planning to have a massive print & outdoor promotion covering the major cities & towns of Gujarat and associations with College festivals where they will hold fun interactions for the students.

     

    Abraham Thomas – CEO Radio City says, “Western India Contributes maximum to TV viewership and Radio City reaches to 2.14 Crs listeners in this zone. We are happy to associate with Dhamaal Gujarat and wish them the very best on their initiative of being the first & only youth channel in the State. As official Radio Partners we aspire to engage the audience and add value to the Sri Adhikari Brothers endeavour.”

     

     

     

    Srinivas Krishnan appointed Senior Advisor – Auto Practice at 20:20 MSL

    Summary: Srini’s hire reinforces 20:20 MSL’s standing as a preferred destination for top talent as being well-equipped to provide strategic, specialised counsel to its plethora of clients.

     

    20:20 MSL announced the appointment of Srinivas Krishnan, former Editor of Business Standard Motoring, as Senior Advisor to its Auto practice. Srinivas joins 20:20 MSL from Porsche, where he was Head of Press for the India market. He will work closely with the Auto practice across the offices of 20:20 MSL. Srinivas’ rich experience in media and communications will step up the quality of the agency’s engagement with its roster of auto clients through a combination of thought leadership and strategic insights.

    Commenting on the development, Chetan Mahajan, Co-MD MSLGROUP India said, “Adding a stalwart like Srini to our team shows our commitment to our clients to bring the best talent on board to deliver strategic counsel to their ever-challenging communication needs. Srini’s brings in-depth industry expertise and experience to the organisation, to help us fulfil our role as our client’s trusted advisors.”

    Prior to his stint at Porsche India, Srinivas co-founded the auto magazine Business Standard Motoring where he worked for over 15 years. Srinivas began his career in the advertising industry in copywriting and client servicing roles at Frank Simoes, Triton and Leo Burnett.

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