MxMIndia

Tag: Srei

  • #HappyRainbowBox is 360 degree campaign encompassing both ALT and BLT marketing vehicles

    Srei dials in happiness in latest brand campaign

    By A Correspondent

     

    Srei has launched a corporate campaign, #HappyRainbowBox, dialing in happiness as its raison d’etre. The TVC which has been conceptualised by Law & Kenneth Saatchi.

     

    Said Amitava Sinha, Group Head – Corporate Communications & Branding at Srei: “Considering this is perhaps the first time Srei is communicating with the general public whose lives we touch meaningfully but implicitly every day, we believe the #HappyRainbowBox will serve as an inspiring icon of our world view. We hope our message will encourage each of us to dip into our respective Happy Rainbow Boxes to inject just that little incremental dose of happiness and optimism around us.”

     

    Added Rohit Malkani, National Creative Director, Law & Kenneth Saatchi: “This has been a particularly rewarding project. The Power of Positivity is something that resonates with me personally and I think we were extremely fortunate to have a set of clients who pushed us to think beyond the category cues.”

     

     

  • Srei is one of the largest private sector integrated infrastructure institutions in the country

    Vizeum awarded media duties of Srei

    By A Correspondent

     

    Vizeum, the media agency from Dentsu Aegis Network, has been awarded the media duties of Srei following a multi-agency pitch. With this, Srei joins Vizeum’s long list of successful wins this year including Hindware, JetPrivilege, VGP Universal Kingdom, Saint-Gobain and HDFC Bank.

     

    Srei is one of the largest private sector integrated infrastructure institutions in the country. The company has been playing a significant role in nation-building for two-and-a-half decades, both in urban and rural India. Headquartered in Kolkata, the company has a network of 86 branches covering almost the entire geography of India and has also replicated its business model overseas. Vizeum has been appointed to manage the client’s corporate brand campaign. For the record, Vizeum already handles the media mandate for Srei’s Non Convertible Debentures (NCD).

     

    Commenting on the win, Sugato Banerji, Head, Brand and Corporate Communications, Srei said, “We are happy to increase the portfolio of Vizeum as our media agency partner. We are confident that with their proven approach of creating solutions with the business constraints in mind, they will bring substantial value to our corporate brand.”

     

    Shripad Kulkarni

    Shripad Kulkarni, Managing Director, Vizeum India, said, “It’s very satisfying to see Srei reaffirming their confidence in our solution based approach by awarding further responsibilities. We were managing the media duties of Srei’s NCD product for the past 2 years and the excellent work put in by the team is one of the key reasons behind this.”

     

    Samarjit Rajkumar, Executive Vice President, added, “Our clients have always been our ambassadors. Srei invited us on strong client recommendation and now we look forward to delivering communication solutions that address the client’s business challenges in India. This business will be handled out of our Mumbai office.”