MxMIndia

Tag: Sreejith Kodoth

  • The gaming and entertainment chain currently shares footprint in India and the US via Mumbai, Noida, Gurugram, Bengaluru, Hyderabad, Ludhiana and Mall of America

    Rediffusion gets Virat to ‘Go Smaaashit’

    By A Correspondent

     

    Smaaash, the gaming and entertainment chain,has got Virat Kohli as the face of its TVC campaign titled ‘Go SmaaashIt!’

     

    Said Ashok A Cherian, CMO – Smaaash: “This film is the perfect testament to Smaaash’s brand strength as it resonates with brand Virat Kohli and showcases the excitement of playing and partying, that is only available at Smaaash. With presence in six cities in India, we strongly felt that the film brings out the essence of our brand.”

     

    Said Sreejith Kodoth, Creative Director at Rediffusion Y&R which has crafted the campaign:, “Smaaashis a unique space and this campaign serves as a great way to convey to the audience the various features it has to offer. Using Virat as a way to grab eyeballs, we set out to drive familiarity. Instead of doing a conventional, boring “demo” video, we decided to redefine it through a ‘Smaaashing-rap’ music video: an interesting, memorable way to see all that Smaaashcan provide. We also incorporated the brand name in the communication to make it a part of the vocabulary and use it as an adjective to define ‘Gaming’ in India.”

     

  • The essence is to create an overall recall value and brand identity, while focusing on the benefits that the brand has to offer

    Kids work their magic in new campaign for SBI Cap Securities

    By A Correspondent

     

    Rediffusion Y&R has unveiled a series of six campaigns for SBI Cap Securities. The campaign breaks down the jargon associated with the category and simplifies the features of the product being offered in a distinctive style.

     

    A charming series of six ads featuring a kid brother and his sister in everyday situations connects instantly. The essence is to create an overall recall value and brand identity, while focusing on the benefits that the brand has to offer.

     

    According to Sreejith Kodoth, Creative Head (Art), Rediffusion Y&R; “Breaking the campaign in six separate ads was the perfect strategy. It gave us the scope to simplify the benefits and also made for a much more expressive communication program. We avoided jargon and heavy financial words – the kids, in their own way, brought the idea alive in a charming fashion.”

     

    Mani Palvesan, Managing Director, SBI Cap Securities added; “We threw a challenge at the agencies to communicate multiple benefits in one campaign. Rediffusion Y&R managed to come back with a solution that not only brought all the benefits alive; but also managed to dejargonise the category for a common man. What we liked about the creative strategy was that it was clutter breaking and connected instantly. It was simple, clear and bang on our requirement. The central characters of the film, the kids showcase great bond and unspoken understanding that we as a brand believe is important between us and the customers.”

     

    Rahul Jauhari, COO Rediffusion Y&R adds, I’m quite happy with the way this campaign has turned out. The casting has paid off and going by reactions, the campaign is resonating well with people.