MxMIndia

Tag: Spotify India

  • Leo Burnett is Creative Agency of the Year at Abby 2024

    Leo Burnett is Creative Agency of the Year at Abby 2024

    Leo Burnett India was crowned the Creative Agency of the Year on the final day of the Abby Awards 2024 which were powered by One Show. The Publicis Group agency also won the Specialist Agency of the Year titled for Brand Activation and Promotion, and Branded Content and Entertainment Specialist categories. Good Morning Films won the same in Video Craft of the Year category and Havas Worldwide India was named the Health Specialist of the year.

     

    In Creative, Leo Burnett won a Grand Prix for Spotify India’s Feel the Music campaign featuring Shankar-Ehsaan-Loy in the category audio visual TV, cinema, digital, OTT below one minute. It also took home four golds, eleven silvers and eight bronze metals to aggregate 157 points. VML India came second in the Creative Agency category with two golds, three silvers, 15 bronzes netting 105 points in all. FCB Group India stood third with two golds, three silvers, eight bronzes to earn 72 points on the last day.

     

    A Grand Prix each awas won by Famous Innovations and Maitri Advertising Works. Famous won it for the OOH campaign for Mumbai Police titled Blockbuster Excuses. Maitri got it for Netflix’s promotion of the show Sex Education titled ‘Shakila’s Driving School’ in the category audio visual TV, cinema, digital, OTT above one minute.

  • To bring alive a curated playlist of songs

    Spotify rolls out new campaign

    By Our Staff

     

    Spotify, the audio streaming platform, has rolled out its first TV ad. The new campaign brings alive a  curated playlist and plays across TV ads, including those in Hindi, Tamil, and Telugu, and an extended digital campaign.

     

    Speaking about the campaign, Neha Ahuja, Head of Marketing, Spotify India said: “India is a film-loving nation, and most of our occasions, moments, moods, and emotions are incomplete without film music. It’s almost as if those songs are a part of our DNA, whether we are celebrating festivals, looking for inspiration to travel, tracking the next big fashion trend, consuming memes, or engaging in pop culture conversations. Spotify’s curated playlists bring alive many of these experiences, and this new campaign captures just that.”

     

  • Conducted by Nielsen, the study cuts across demographics to understand the social attitude towards audio, and specifically music streaming in India

    Spotify Study Shows Listeners Have Strong Affinity For Artists Behind The Music

    By A Correspondent

     

    Spotify India has released key highlights of its recently commissioned Nielsen study, ‘Culture & Audio Streaming Trends’ (CAST), which shows how Indians across cities and age groups associate with artists, discover music, as well as their music moments and genre preferences. It also highlights how deeply entrenched the Spotify user in India is with not just music, but also artists when compared to the average music listener in the country.

     

    Said Amarjit Singh Batra, Managing Director – India, Spotify: “We undertook this study to understand what appeals to music listeners in India and what shapes their discovery and consumption of audio – and what we discovered is that Spotify users don’t just know their music but are also highly engaged with the artists behind the songs. Our listeners are also more likely to listen to podcasts more regularly, as compared to the  average music listener in the country.”

     

    According to the study, Spotify users are 39% more likely to listen to music to connect with or learn about the artist, when compared to the average Indian music listener. Data also shows that while 73% of the total respondents often follow their favourite music artists and bands on social media, those who use Spotify are 15% more likely to do so. Similarly, compared to the average Indian music listener, Spotify users are 12% more likely to prefer listening to artists and bands that not many people have heard of, and are advanced music listeners on whom family and friends rely on for music recommendations. The average Spotify user is also 68% more likely to listen to a podcast at least once a month.

     

    Added Batra: “Today, listeners across age groups and cities are connecting with audio to soundtrack their lives while relaxing, doing chores, or working, to socialise, and to reminisce – and what we offer on Spotify caters to these needs. First, we’ve got over 4 billion editorially curated and user created playlists that span genres, moods, and moments; second, Spotify lets you easily share your favourite podcasts and songs with friends and family; and finally, algorithmic playlists such as Repeat Rewind or Wrapped that take you back to music you’ve heard over and over again in the not-so-far-off past.”

     

    The Spotify and Nielsen research team fielded this entire study face-to-face, with over 200 interviewers across India spending over two months across 24 cities to collect data from over 18,000 respondents, covering the country’s urban addressable market. The research was done in early 2020.

     

     

  • The idea centred around the Twitterverse discovering playlists by using any emoji of their choice

    Spotify campaign by 22feet Tribal Worldwide trends at #5

    By A Correspondent

     

    On World Music Day, Spotify India launched a Twitter campaign #PlayThis. The idea centred around the Twitterverse discovering playlists by using any emoji of their choice. Conceptualised by 22feet Tribal Worldwide, part of the DDB Mudra group, the activation gained traction in the very first hour, with people trying out different combinations of emojis to find a playlist. Through the day the engagement grew exponentially, where at one point the #Playthis trended at #5 worldwide.

     

     

     

    Debashish Ghosh

    Elaborating on the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal WW said, “Music and emojis have quite a few things in common – both are universal languages that transcend boundaries and allow emotions to be expressed and shared. We decided to intersect these two and explore the ideas that emerged once we added Spotify’s key differentiator – their curated playlists, as the third element into the mix. That’s how #PlayThis on World Music Day came about. It was designed to connect in the moment with music fans and elevate their experience by making it participatory and personalised on the back of an automated engine. The response has been phenomenal and humbling to say the least. It reaffirms the belief that simple ideas still fly high.”

     

     

  • The campaign features three films that will be aired on TV

    Spotify turns the spotlight on Diwali via latest ad films

    By A Correspondent

     

    Spotify has launched a series of ads that have been conceptualised and created by Leo Burnett India. The campaign features three films that will be aired on TV, along with amplification across priority digital platforms.

     

    Said Amarjit Batra, Managing Director for Spotify India: “Diwali is all about chores, family time, get togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It’s also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett added: “With three billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself. Iss Diwali, Spotify Sunte Ja.”

     

     

  • The brand will be managed by 22feet Tribal Worldwide

    DDB Mudra is digital marketing partner for Spotify India

    By A Correspondent

     

    Gaurav Magotra

    Following a multi-agency pitch, the DDB Mudra Group has bagged the digital marketing mandate of Spotify India. The brand will be managed by the group’s digital solutions arm- 22feet Tribal Worldwide and will be led by Gaurav Magotra, Business Head- West, 22feet Tribal Worldwide.  As part of the digital mandate, 22feet Tribal will be responsible for digital strategy and planning, social media management, digital production and content creation for the brand.

     

    Said Magotra: “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”

     

     

  • The agency’s Mumbai office will lead the business

    Leo Burnett creates launch film for Spotify’s India launch

    By A Correspondent

     

    To announce the launch of Spotify in the country, Leo Burnett India has created the announcement film for the brand.

     

    Speaking  on the launch of Spotify India campaign Rajdeepak Das MD India & Chief Creative Officer South Asia, Leo Burnett said: “Personally I am myself a big user and fan of Spotify. If music is life for you then there is good news for you, welcome to a better life. We are super excited to be partnering with this legendary brand in India. Spotify is a pioneer in the music streaming space and it is going to revolutionize this experience in India. The auto recommendation is worlds best bar none. The brand always stood for artists and musicians round the world and that shows the brands commitment for music and creators. Like once someone wrote here comes the sun.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “At Leo Burnett, we particularly enjoy the challenge of building new categories and helping our clients become the leader of the category. Spotify is the global pioneer of the music streaming category. The product experience is absolutely awesome and the brand is truly cutting edge. We are very excited to partner Spotify in India in their journey to spread the love for music.”

     

     

  • OnePlus, Brand USA, and Anheuser-Busch InBev are exclusive advertising launch partners in India

    Spotify enters India, woos advertisers

    By A Correspondent

     

    Popular music streaming service Spotify has officially launched its operations in India. It will offer brands a new platform to connect with consumers.

     

    Upon launch, OnePlus, Brand USA, and Anheuser-Busch InBev will have exclusive rights to launch their advertising campaigns on Spotify India. Through Spotify, these brands will be able to reach out to highly engaged, passionate and socially active users.

     

    Said Sunita Kaur, Vice President of Advertising Sales at Spotify, APAC: “Spotify’s connection to culture and understanding of how music is consumed allows us to build personal relationships and trust with our fans. The Indian advertising industry is thriving as brands target active internet users. We are thrilled to launch in India with three incredible, diverse brands and we are exploring more opportunities to bring other advertisers on board in this market, creating a new playground for them to reach audiences through the power of audio and our streaming intelligence.”

     

    Spotify comes to India offering the best listening experience in local and international music, with the Spotify app available to download for free or with an upgrade to Spotify Premium for only INR 119 per month.