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Tag: Spikes Asia Festival

  • Taproot was Indian Agency of the Year and wins a Grand Prix for 'Adidas Odds' along with McCann for 'Immunity Charm'

    Taproot tops Spikes Asia

     

    By A Correspondent

     

    There was much disappointment when the Adidas Odds campaign did win big at the 2017 Cannes Lions. We expected it to, just as we were certain the Bajaj V would also earn back rich laurels.

     

    But then these things happens at all jury-led events and for Taproot, accolades (and metals) at D&AD, OneShow, Adfest or Cannes on the international arena have meant some satisfaction. And now the Adidas Odds campaign has bagged the biggest award at Spikes Asia – the Integrated Grand Prix. Taproot Dentsu has also named as the Indian Agency of the Year Award on the back of 10 metals.

     

    Says Santosh Padhi, Co-founder and Chief Creative Officer with a smile: “Though I was bit disappointed with Cannes results, as I felt it was under rewarded with just three lions at Cannes, but this has made up for that,” adding: “Spikes Asia is one of the reputed Advertising Award Shows of Asia, We are happy to got two of the greatest honors at Spikes Asia this year in form of a “Integrated grand Prix” and “India Agency Of The Year” awards.

     

    And his comments on topping the country at Spikes? “This is not the first time we have fetched this title of Agency Of The Year on global forum… Last year at Clio we were the India Agency of the Year.  In 2012 we were Adfest Agency of the year, at many occasions at various awards shows we have topped the table for India nothing gives us more high than to represent the nation at such international forums”

     

    The other Grand Prix bagged by an Indian Agency was in the ‘Good’ category. And it was presented to McCann for “The Immunity Charm” for the Ministry Of Public Health, Afghanistan

     

    Meanwhile, the 2017 edition of Spikes Asia closed with the Spikes Asia Awards last weekend where members of the creative industry from across Asia-Pacific gathered to celebrate and honour the best work from the region.

     

    This year, Spikes received 4,301 entries from 23 countries. In addition to the 20 award categories announced at the Spikes Asia Awards, the ceremony also announced the recipients of: Media Agency of the Year, Independent Agency of the Year, Network of the Year, Asia-Pacific Agency of the Year Award the Spikes Palm Award, the Grand Prix for Good and the Country Agency of the Year Award a new award that celebrates agency performance at a national level.

     

    Said Terry Savage, Co-Chairman of Spikes Asia on how this year’s crop of winning work was a shining example of how the Asia-Pacific region was embracing new creative trends: “There’s been a growing movement of brands and their creative partners producing a new kind of work that goes beyond advertising. The ideas being recognised at Spikes this year show brands breaking out of traditional channels, impacting culture and delivering business results.”

     

    This year’s winners were:

    Creative Effectiveness
    2 Spikes from 19 entries were awarded including 1 Creative Effectiveness Spike
    The Creative Effectiveness Grand Prix went to Colenso BBDO, Auckland, New Zealand for their campaign ‘Brewtroleum’ for DB Breweries/Heineken

    Design
    39 Spikes from 350 entries were awarded including 3 Gold Spikes, 14 Silver Spikes and 21 Bronze Spikes.
    CJ WORX, Bangkok, Thailand won the Design Grand Prix for ‘The Unusual Football Field Project’, AP Thailand

    Digital
    44 Spikes from 407 entries were awarded including 4 Gold Spikes, 17 Silver Spikes and 22 Bronze Spikes.
    Clemenger BBDO Melbourne, Australia, won its first Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Digital Craft
    17 Spikes from 131 entries were awarded including 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes.
    The Grand Prix was awarded to R/GA Sydney, Australia for its campaign ‘Through the Dark’ for Google

    Direct
    37 Spikes from 291 entries were awarded including 2 Gold Spikes, 14 Silver Spikes and 20 Bronze Spikes.
    Clemenger BBDO Melbourne, Australia won its second Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Entertainment
    13 Spikes from 126 entries were awarded including 2 Gold Spikes, 4 Silver Spikes and 6 Bronze Spikes.
    The Grand Prix was awarded to Hakuhodo Inc., Tokyo, Japan for their campaign ‘Gravity Cat’ for Sony Interactive Entertainment Inc.

    Film
    37 Spikes from 379 entries were awarded 6 Gold Spikes, 12 Silver Spikes and 18 Bronze Spikes.
    Colenso BBDO, Auckland, New Zealand won the Grand Prix for their campaign “Hard Man to Impress”, “Scared” and “Treehouse” for Pedigree

    Film Craft
    43 Spikes from 441 entries were awarded including 6 Gold Spikes, 14 Silver Spikes and 23 Bronze Spikes.
    There was no Grand Prix awarded

    Healthcare
    25 Spikes from 188 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 14 Bronze Spikes
    Clemenger BBDO Melbourne, Australia won its third Grand Prix of the evening for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Innovation
    3 Spikes from 32 entries were awarded including 2 Innovation Spikes. The Grand Prix was presented to Dentsu Inc., Tokyo, Japan for ‘Smile Lock Outlet’ for Toyota

    Integrated
    6 Spikes from 43 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes.
    The Grand Prix was presented to Taproot Dentsu, Mumbai, India for ‘Adidas Odds’ for Adidas

    Media
    37 Spikes from 333 entries were awarded including 7 Gold Spikes, 14 Silver Spikes and 15 Bronze Spikes.
    McCann Melbourne, Australia won the Grand Prix for ‘Made Possible by Melbourne’ for the University Of Melbourne

    Mobile
    20 Spikes from 173 entries were awarded including 3 Gold Spikes, 5 Silver Spikes and 11 Bronze Spikes
    The Grand Prix was awarded to MediaMonks, Amsterdam / Google Asia Pacific, Singapore / Lenovo, Singapore / Marina Bay Sands, Singapore / WWF Singapore, The Netherlands for ‘Arts Science Museum: Into the Wild’ for Google, Lenovo and WWF

    Music
    7 Spikes from 56 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 3 Bronze Spikes.
    Host Sydney, Australia won the Grand Prix for ‘Summer Wonderland’ for Air New Zealand

    Outdoor
    28 Spikes from 293 entries were awarded including 4 Gold Spikes, 13 Silver Spikes and 10 Bronze Spikes.
    CJ WORX, Bangkok, Thailand won its second Grand Prix of the evening for ‘The Unusual Football Field Project’, AP (Thailand)

    PR
    26 Spikes from 264 entries were awarded including 4 Gold Spikes, 8 Silver Spikes and 13 Bronze Spikes.
    The Grand Prix was awarded to Clemenger BBDO Melbourne, Australia for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Print & Outdoor Craft
    17 Spikes from 177 entries were awarded including 3 Gold Spikes, 6 Silver Spikes and 7 Bronze Spikes.
    Ogilvy & Mather Japan, Tokyo, Japan won the Grand Prix for its campaign ‘Flounder Fish’, ‘Octopus’, ‘Lotus Root’, ‘Mackerel’, ‘Onion’, ‘Mushroom’ and ‘Okra’ for Sagawa Shoyu Inc.

    Print & Publishing
    10 Spikes from 148 entries were awarded including 3 Gold Spikes, 4 Silver Spikes and 2 Bronze Spikes.
    Ogilvy, Bangkok, Thailand, were awarded the Grand Prix for ‘Build the Future 1’ for Dksh (Thailand) Ltd.

    Promo & Activation
    26 Spikes from 346 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 15 Bronze Spikes.
    The Grand Prix was awarded to CJ WORX, Bangkok, Thailand for ‘The Unusual Football Field Project’ for AP Thailand

    Radio
    12 Spikes from 104 entries were awarded including 1 Gold Spike, 4 Silver Spikes and 6 Bronze Spikes.
    Bashful, Sydney / Kind Agency, Sydney, Australia were awarded the Grand Prix for ‘Smartwig’ for The Star Sydney

     

    The Grand Prix for Good was presented to McCann India, Mumbai / McCann Health, Mumbai, India for “The Immunity Charm”, Ministry Of Public Health, Afghanistan

    Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business accepted the Spikes Asia Advertiser of the Year Award.

    Network of the Year was presented to BBDO with Dentsu coming second and Ogilvy & Mather in third place.

    Dentsu Inc., Tokyo, Japan received the Asia-Pacific Agency of the Year, Clemenger BBDO Melbourne, Australia took second place with Colenso BBDO, Auckland, New Zealand in third.

    The Independent Agency of the Year was awarded to CJ WORX, Bangkok, Thailand, Fred & Farid Shanghai, China came second and Enjin, Tokyo, Japan came third.

    Media Agency of the Year was awarded to PHD, Auckland, New Zealand, OMD Singapore, Singapore was second with Dentsu X, Makati, The Philippines in third place.

    Tohokushinsha Film Corporation, Japan received the Spikes Palm, Revolver/Will O’Rourke, Australia came second and Joinery, USA in third.

    The Country Agency of the Year, a new award for 2017 saw the agencies below receive the honour of the most awarded agency in their respective countries.

    Japan: Dentsu Inc., Tokyo
    Australia: Clemenger BBDO, Melbourne
    Singapore: Ogilvy & Mather, Singapore
    China: Fred & Farid Shanghai
    India: Taproot Dentsu, Mumbai
    Thailand: CJ WORX, Bangkok
    The Philippines: Dentsu Jayme Syfu, Makati City
    South Korea: Cheil Worldwide, Seoul
    Hong Kong: Cheil Worldwide, Hong Kong
    Malaysia: Isobar, Kuala Lumpur
    Indonesia: Hakuhodo Indonesia, Jakarta
    New Zealand: Colenso BBDO, Auckland

  • JWT, Publicis Communications and Mindshare have bagged two shorlists each and Sapient Razorfish has bagged one

    BBDO’s Dads #ShareTheLoad for P&G wins 6 Tangrams Effectiveness shortlists

    By A Correspondent

     

    BBDO India’s Dads #ShareTheLoad for Procter & Gamble bagged six shortlists at the Tangrame Effectiveness Awards that are scheduled for late September 2017. Thirteen Indian entries find their way among the 259 that have made it through to the shortlist for Tangrams Effectiveness Awards.

     

    A panel of regional marketers and agency heads has reviewed all submissions to select the best in marketing effectiveness. The following number of entries have been shortlisted in each awards section:

     

    Effectiveness 100

    Media Strategy 53

    Digital Strategy 70

    Data & Analytics 22

    e-Commerce 14

     

    “As the quality of work increases year on year, the achievement of the shortlisted entries is all the more impressive and we would like to congratulate the finalists who have clearly demonstrated the effectiveness of their work.” says Andrea Hayes, Festivals Director.

     

    Other than BBDO for P&G, JWT bagged two shortlists for Godrej’s Good Knight, as did Publicis for Ambuja Cements and Mindshare for Hindustan Unilver. Sapient Razorfish has also bagged one shortlist for work done for Sapient Nitro.

     

    The winners will be announced at the Tangrams Awards ceremony held on the first evening of Spikes Asia Festival, Wednesday September 27, 2017. The Tangrams programme will also expand to includea two-day focus on marketing effectiveness at Spikes Asia on September 28 and 29.