By Our Staff
Spenny, a micro-savings platform, rolls out a new digital campaign to build awareness on the importance of saving and investing. Called #Bharatkigullak, it is conceptualised and produced in-house, with a rap video to appeal to and educate the millennial audience on the importance of micro-savings and investing.
Commenting on the video launch, Spenny’s CEO and Co-founder, Rathin Shah said: “Through this video, our aim is to re-educate the youth on the importance of savings and inculcating good financial habits to accomplish their long term goals. As children, our first piggy bank was a ‘Gullak’ which taught us vital lessons on saving money. Young adults lose focus easily as their priorities change. Even today, a majority of Indian millennials do not invest as they are overwhelmed with the number of choices that exist. We want to change this mindset by offering our users a creative way to invest safely and responsibly.”
Speaking on the inception behind the campaign Anurag Dixit, Head of Marketing, Spenny added: “The idea came from the concept of a ‘Gullak’ which brings an element of nostalgia and is a very relatable concept for small savings. The campaign is very close to our heart as we did everything in-house right from the music to lyrics and also shot the video ourselves. We have just begun our journey and look forward to delighting our audience and consumers with more such ventures.”