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Tag: Span Communications

  • To strengthen the Income Tax’s communication and brand architecture

    Span Communication bags media duties for Directorate of Income Tax

    By Our Staff

    Following a multi-agency pitch, Span Communications has been appointed as the social media and taxpayer outreach agency by Directorate of Income Tax. The agency will bring in its digital expertise to strengthen the Income Tax’s communication and brand architecture.

    Said Naresh Kheterpal, CEO, Span Communications: “Having worked with Department of Income Tax for many years, we are delighted to further partner with them to create meaningful social conversations and impactful communication around the importance of taxation towards nation building. Our mandate would encompass social content, online reputation management etc.”

  • Carat is the incumbent agency

    Span Communications bags media mandate for UIDAI

    By A Correspondent

     

    In an effort to emphasise the benefits and importance of Aadhaar Card, UIDAI is undertaking a major TV campaign. In the wake of a multi-agency RFP and pitch, Span Communications, won the media mandate for the campaign. Carat is the incumbent agency.

     

    Talking about the win, Naresh Kheterpal, CEO, Span Communications said: “Winning the campaign is a testimony to the confidence that the client has placed in us.  Also, being on board with a brand like Aadhaar uplifts our spirits and further adds tempo to a great year where we have won significant businesses and consolidated operations.”

     

     

  • The government's ambitious Sagarmala projects expects an investment of 12 lakh crore in the coming years

    Span Communications acquires creative mandate of Sagarmala

    By A Correspondent

     

    Span Communications has acquired the advertising mandate of Sagarmala Project – a Government of India project aimed at promoting port-led development in the country by harnessing India’s 7,500 km long coastline, 14,500 km of potentially navigable waterways and strategic location on key international maritime trade routes.

     

    Commenting on the win, Naresh Khetrapal, Founder and CEO, Span Communications said, “It’s a proud moment for Span Communications to be associated with the Ministry of Shipping, Government of India and I believe that Sagarmala can change the fortune of the nation for years to come and as an agency, we feel proud to become the creative and marketing backbone of this incredible opportunity.”

     

    As part of its plan, Span Communications as an agency has mapped an ambitious promotional plan to highlight the various facets, sub-projects, forecasts and achievements of this mega undertaking. This would involve 360 degree media verticals including television, radio, digital, print and outdoor.

  • Understanding the high level of cash dependency in India, the campaign is based on the theme – Chodo kal Ki Baatein

    Span Communications wins media mandate of Ministry of Finance

    By A Correspondent

     

    Span Communications has won the 360-degree media campaign for the Ministry of Finance, Government of India focusing on demonetization and making India a cashless economy.

     

    Understanding the high level of cash dependency in India, the campaign is based on the theme – Chodo kal Ki Batein, highlighting the ease of digital transactions through various platforms and moving with the times. Actor Ajay Devgan has participated in the campaign and urged the public to push digital and e-transactions to the forefront, making e-banking, e-wallets, and other transaction apps more prevalent.

     

    Said Naresh Khetrapal, CEO Span Communications: “We live in a country where cash is king. Considering the demographics of India, the campaign will help create awareness about cashless transactions among the masses and embrace the new methods of payments in the digital era. It is indeed a proud moment for Span Communications to be associated with the Ministry of Finance, Government of India in its attempt towards building a cashless economy.”

  • Span Communications is also handling the digital/ social media campaign of Financial Inclusion, Ministry of Finance, supported by IBA for a period of 12 months

    Span Communications wins media and creative mandate of IBA’s cybersecurity campaign

    By A Correspondent

     

    In a multi-agency pitch, Span Communications won the media and creative mandate of Indian Bank Association’s campaign on Cyber Security Awareness. The media campaign ran during the International Cyber Security Week, starting November 30, 2016.

     

    Commenting on the win, Founder and CEO Naresh Khetrapal said, “Cybercrime is growing at an alarming rate in the country and a sizable number of citizens are falling prey to cyber frauds. To build a cyber security culture, it is imperative to educate and aware the public. We, at Span, are proud to be associated with an initiative like this”.

     

    Span Communications is also handling the digital/ social media campaign of Financial Inclusion, Ministry of Finance, supported by IBA for a period of 12 months.