MxMIndia

Tag: Spag

  • To showcase state-of-the-art cardiac wearable devices

    SPAG-FINN partners with SmartCardia

    By Our Staff

     

    Healthcare communications and advocacy firm, SPAG, a FINN Partners company, has joined hands with SmartCardia, a leading MedTech company dedicated to strengthening the healthcare ecosystem through state-of-the-art predictive and personalized cardiac monitoring devices.

     

    Dr. Srinivasan Murali, Founder and CEO, SmartCardia said: “We are delighted to partner with SPAG-FINN, a leading global healthcare advocacy firm. We believe that their unique insights in the Healthcare industry as well as their expertise in building narratives will ensure that our India journey is an impactful one.”

     

    Added Aman Gupta, Managing Partner and Asia Lead, Health Practice: “At SPAG-FINN, we create high impact narratives that not only ensure the best advocacy for our clients in the Healthcare and Health-Tech industry but also tie-in with our core values of being agents of change and ensuring that we make a difference in the world. We believe in SmartCardia’s unique value proposition of strengthening preventive and personalized cardiac care and are delighted to leverage their state-of-the-art cardiac monitoring devices that will enable accessibility to cardiac care simpler even in remote areas.”

     

  • Will make Finn one of the world’s largest agencies in health innovation

    Finn Partners acquires SPAG

    By Our Staff

     

    SPAG, the health-sector communications and marketing firm, has joined global independent marketing and communications agency Finn Partners. SPAG serves global bio-pharma companies, health trade associations and health provider systems. Aman Gupta, SPAG founder and managing partner, joins Finn as a managing partner and lead for the Agency’s Health Practice throughout Asia.

     

    The addition of SPAG Asia increases the FINN total staff to more than 1,300 employees with more than 150 based in Asia with 275 professionals worldwide dedicated to the health sector. There are no staff redundancies or client conflicts, notes a communique.

     

    Said Gupta: “Among the hallmarks of SPAG is our recognized passion for our people and clients agencies and Bio-Pharma companies, including Imprimis Life (part of Perfect Relations Group) and Lupin Laboratories and Ranbaxy. “Joining FINN enables us to bring additional cutting-edge services, geographic reach, and health-sector and digital expertise to our clients. During the past year, SPAG and FINN worked side-by-side to support client efforts, and this new relationship – based on shared values – expands our services capabilities and opens doors to wonderful staff opportunities and knowledge-sharing around health developments and best practices.”

     

    Added SPAG Co-Founder Shivani Gupta: “SPAG and the Finn Health Practice share the perspective that clients need access to high-impact creative across media channels to be successful across the health payer, product innovation, and provider sectors,”.  “Collaboration enables people to tap into each other’s knowledge and apply it to the great challenges facing health innovators of all sizes and sectors. We are thrilled to be on this journey together.”

     

  • The practice is interestingly called ‘Empower’

    SPAG launches employee engagement & employer branding practice

    By A Correspondent

     

    SPAG, an independent and integrated communications firm, has announced the launch of its Employee Engagement & Employer Branding Practice. Named SPAG Empower, the practice aims to help organisations harness the potential of their employees with a holistic internal communications approach, which according to a recent study by Gatehouse, is being adopted by only 50% of business organisations.

     

    Talking about the purpose and intent of Empower, Abhinav Srivastava, Chief Operating Officer, SPAG said: “Organisations are slowly recognising power of integrating value & business strategy to strengthen employee engagement, with EMPOWER we aim to work with the companies to achieve it for them. As a firm with strong understanding of human behaviour we believe employee engagement and internal communications will re-define the paradigm for the new world organisations in achieving the requisite bottom line. We are confident that with our business centric approach, futuristic communication & deeply rooted ‘Be Real’ motto will drive the right clientele attention and business for the practice.”

     

    Added Aman Gupta, Managing Partner and Co-founder, SPAG: “The times to come will be unique in more ways than one and the workplace challenges that tag along will be immense too. It’s time that organisations invest in long-term, yet flexible strategies for their employees.”

  • He will be reporting directly to Aman Gupta – Co-Founder and Managing Partner

    SPAG ropes in Abhinav K Srivastava as COO

    By A Correspondent

     

    Healthcare firm SPAG has announced the appointment of Abhinav K Srivastava as Chief Operating Officer – India. He will be reporting directly to Aman Gupta – Co-Founder and Managing Partner, SPAG.  Srivastava was last with Avian WE where he was Group Business Director, managing integrated marketing and communications strategies across sector clients and handling the firm’s business priorities in India.

     

    Abhinav K Srivastava

    As COO – India, Srivastava will be the firm’s India Lead and work out of the Mumbai office. He will oversee all business operations in India and work closely with the SPAG leadership to provide strategic insights and drive impact & outcomes for clients while acting as a stimulus to the company’s growth plan.

     

    Said Aman Gupta, Co-Founder and Managing Partner, SPAG: “Abhinav brings a wealth of knowledge to his new role at SPAG. His skills are an amalgamation of strategy, operations and growth across digital, social and traditional communications. In this role, he will focus on providing strategic leadership in the planning and implementation of projects across India.”

     

    On his appointment, Srivastava added: “I am thrilled to have been offered the opportunity to lead SPAG at such an important time in its development. SPAG has a great global connect, specialised healthcare offering, market capability and a strategy that has seen us grow solidly in recent years. I am looking forward to building on this success whilst simultaneously ensuring we remain focused on delivering the very best quality and service to our existing & potential clients. The pace of change in today’s communication market is exceptional; I am committed to ensuring that we not only stay at the forefront of this change, but we continue to innovate and lead the market as we have always done.”

     

     

  • The communication mandate comprises corporate reputation management and raising awareness about post-stroke rehabilitation

    SynPhNe appoints SPAG to manage its communications

    By A Correspondent

     

    Health-tech startup SynPhNe (Synergistic Physio Neuro platform) has mandated SPAG to manage its integrated communications in India. SynPhNe is a digital neurological therapeutics start-up specialising in wearable technology solutions that aim to empower patients by restoring their independence in performing ADL’s (Activities of Daily living).

     

    The communication mandate comprises of corporate reputation management and raising awareness about post-stroke rehabilitation amongst patients. With this new win, SPAG aims to strengthen its client portfolio in the dynamic health-tech startup ecosystem.

     

    Commenting on the appointment, Abhijeet Pandit, Director and CEO, SynPhNe India said: “At SynPhNe our ultimate goal is to improve functional independence in individuals with physical disabilities resulting from stroke, traumatic brain injury, cerebral palsy & learning disabilities in children. After a rigorous selection process, we are pleased to partner with SPAG, who bring in-depth understanding of healthcare communications and real insights to the table.”

     

    Added Aman Gupta, Managing Partner, SPAG: “We are delighted that SynPhNe has partnered with us to lead their communications campaign in India. Technology has immense potential to improve patient’s health and have a positive impact on their quality of life. Drawing on our capabilities in the healthcare domain, we aim to drive business outcomes for SynPhNe.”

     

     

  • Aishwarya Kar has been appointed to lead the agency’s operations in Bengaluru

    SPAG begins ops in Bengaluru

    By A Correspondent

     

    SPAG (A Strategic Partners Group enterprise) has announced the launch of its Bengaluru office. Said Aman Gupta, Co-Founder and Managing Partner, “It is a start of a journey to provide integrated healthcare communications service to the healthcare, pharmaceuticals, health-tech, food & nutrition and development sector. We are quite excited to take our expertise to South India and mark the growth of our national foot-print. With an increasing number of companies in the healthcare, pharma, life sciences and technology domain in Bengaluru, we recognised the need to be present in the city and cater to the business requirements of this emerging market. There is huge potential to attract prospective businesses in these newer markets and make them a part of our awardwinning journey.”

     

    Aishwarya Kar has been appointed to lead the agency’s operations in Bengaluru and will report to Ritika Jauhari- Senior Director, Public Relations & Advocacy. SPAG will also expand its services to businesses based-out of Chennai, Hyderabad and Kochi.

     

     

  • Through an “inde-grated” approach embracing independent yet integrated entities, SPAG reinstates as Strategic Partners Group (SPG)

    SPAG rebrands itself to Strategic Partners Group

    By A Correspondent

     

    Integrated communications agency SPAG has reinvented itself to become Strategic Partners Group thereby bringing together three distinct entities under its wings: SPAG – PR, public affairs and advocacy, D Yellow Elephant – digital and social media and Giga Life – creative solutions.

     

    Said Aman Gupta, Founder, Strategic Partners Group: “Integrated as a group, yet specialists at core, our vision is to apply our tested approach from the journey towards specialising in the healthcare sector, to further diversify our specialisation into other sectors. Our ability to balance agility with scale, our learning and ambitious spirit of aligning globally while continuing to grow in key Asia Pacific markets, has helped us come so far. Encompassing all our brands under Strategic Partners Group, will help us achieve the larger objective of integrated communications in life sciences.”

     

     

  • Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint – Spag (Strategic Partners Group).

    Comm consultancy Spag starts global ops

    By A Correspondent

     

    Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint. Spag (Strategic Partners Group), a firm focused on delivering impact and value to its clients through a research-led and creative approach, has offices in India (New Delhi, Mumbai) and Singapore with network offices in London, Washington and Toronto.

     

    Commenting on the launch, Mr Gupta, Managing Partner, Spag, said, “Research and creativity are increasingly becoming cornerstone for any successful communications campaign and with SPAG we will be focused on delivering impact and value based on these two drivers.”

     

    He further added, “In my long journey and based on interactions with senior management, across industry, a big void was recognized, wherein holistic approach to communications using analytical tools merged with covenants creativity would be provided to the clients so as to ensure that we deliver impact and value for which clients engage us.”

     

    Spag along with public relations and advocacy will provide services that will include aspects like influencer management, stakeholders mapping, brand marketing, cause marketing, digital marketing, and CSR consulting.