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Tag: Sowmya Iyer

  • The digital agency claims it has created the longest virtual garba chain for the audience to groove on

    DViO Digital & Gaana create ‘longest’ chain of people at Navratri

    By A Correspondent

     

    Given the need to maintain social distancing during festivities, DViO Digital created the perfect opportunity to add to the Navratri fervour and lift people’s spirits straight into the virtual world. This was done via a collaboration with music app, Gaana.

     

    Said Sowmya Iyer, Founder & CEO, DViO Digital: “2020 is synonymous with Virtual Reality and though we may have been struck with a situation, we haven’t left any stone unturned when it comes to creativity and innovation in experiences. Festivities are all about coming together to meet and celebrate but if we’re not able to, we must still keep that spirit alive. Gaana Garba Chain is an example of that sentiment. The response to the campaign clearly shows the initiative was appreciated by the people and rightly captured the festive spirit of Navratri.”

     

  • DViO designed a campaign to reach people across the country during the lockdown and help the mechanics’ family

    Motul & DViO Digital unveil #MotulFitnessChallenge campaign

    By A Correspondent

     

    DViO Digital has conceptualised a campaign for Motul India. Titled #MotulFitnessChallenge, the campaign is dedicated to the mechanics who have devoted their time and energy for the company and have taken care of engines for decades.

     

    Commenting on the campaign, Preetam Goswami, Director- Marketing and Business Development, Atlantic Lubricants & Specialties said: “The campaign was very close to our heart since we reached out to help our valued mechanics, they are our real assets. Also, we are ecstatic to join hands with DViO Digital and their incredible zeal and energy makes this campaign even more special.”

     

    Speaking on the campaign, Sowmya Iyer, Founder and CEO of DViO Digital added: “#MotulFitnessChallenge is an innovative initiative which helped Motul India to reach out and help their mechanics. DViO Digital is committed to creating opportunities for brands beyond conventional engagements that are integrated & effective, and help clients at every step of the journey.”

     

     

  • The account was won following a multi-agency pitch

    Dvio Digital wins SOTC mandate

    By A Correspondent

     

    SOTC Travel has appointed Dvio Digital as its creative agency for offline, digital and social marketing. The account was won following a multi-agency pitch.

     

    Speaking on this association, Sowmya Iyer, Founder and CEO of DViO Digital said: “We are very bullish on this partnership. We have so much work and experience in the segment that I see this as our opportunity to build an unforgettable brand through innovative campaigns, partnerships and distribution. I am also looking forward to building some exclusive branded properties. You’ll hear more from us on this soon.”

     

    Added Asif Riaz, AVP and Head Marketing, SOTC Travel: “A new age innovative holidaymaker, SOTC strives to inspire people to explore the world and ensure they create their best memories with us through co-created travel experiences. We are pleased to have DViO Digital on board as our creative partner and look forward to introducing a range of innovative and exciting holidays and services to the Indian Traveler.”

     

     

  • DViO’s mandate is to provide strategic and creative recommendations

    DViO Digital wins the creative and digital mandate for Theobroma

    By A Correspondent

     

    Theobroma has chosen DViO Digital as its creative and digital marketing partner. The account was won following a multi-agency pitch. DViO’s mandate is to provide strategic and creative recommendations along with building a strong communication and digital touch-point strategy to drive business results and visibility for Theobroma.

     

    Said Sowmya Iyer, CEO and Founder, DViO Digital: “This is an exciting opportunity for us, as working with a brand like Theobroma opens up multiple avenues for us as a creative agency. A good digital strategy doesn’t eliminate brick and motor – it helps increase the value of your store by power positioning it, and that is what we aim to do for Theobroma.”

     

    On appointing DViO Digital as their creative and digital marketing partner, Nihal Harchandrai who heads Finance & Strategy at Theobroma added: “We are looking forward to working with an agency as talented as DViO is. We’re excited to see where this partnership takes Theobroma.”

     

     

  • DViO's mandate is to provide strategic recommendations and build a strong communication and digital touch-point strategy

    DViO Digital wins creative & digital mandate for Acoosta

    By A Correspondent

     

    Acoosta Innovations has appointed DViO Digtal as their creative and digital marketing partner. DViO’s mandate is to provide strategic recommendations and build a strong communication and digital touch-point strategy to drive business results in addition to providing the right creative activations and product strategy.

     

    Said Sowmya Iyer- CEO and Founder, DViO Digital: “Acoosta UNO is a one of a kind product with a huge potential. The use of the product in different situations, its ability to bring friends and families together and create some fantastic moments with music — is what really excites me. With Acoosta UNO — one is never without a song for any situation. Internet or no internet.

     

    Added Akshay Vasta, Chief Marketing Officer, Acoosta Innovations: “The quirky creative minds of the DViO team are exactly what we need to bring out the versatility of a product like Acoosta UNO, we can’t wait to dive into it with them.”

     

     

  • The agency will be involved in the strategy, content creation and creatives across all digital platforms

    Dvio Digital bags creative and digital mandate for VYRL Originals

    By A Correspondent

     

    Dvio Digital has bagged the creative and social media mandate for VYRL Originals by Universal Music. The account was won following a multi-agency pitch. The agency will be involved in the strategy, content creation and creatives across all digital platforms.

     

    The agency will leverage their muscle to build communications for VYRL Originals across digital platforms. The agency will be handling VYRL’s Facebook, Twitter, YouTube and Instagram.

     

    Said Sowmya Iyer, CEO and Founder, DViO Digital: “DViO has a vast experience with handling entertainment brands and has been associated with one of the most popular music streaming app in India. We are excited to go onboard with VYRL and look forward to helping them market the original content and promote non-film music in a huge manner. Every month is going to bring in a different flavour for listeners.”

     

    Added Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia and EMI Records India: “We are confident that DViO is going to make a huge impact to our current strategy. It’s an exciting time for us at Universal Music with VYRL Originals and I feel that DViO’s team is experienced and capable of delivering an end to end creative solution. We look forward to working closely with them.”

     

     

  • The campaign #ThingsYouGiveUp saw people share stories with the brand about the various things they give up in pursuit of their dreams and ambitions

    #ThingsYouGiveUp invokes enormous participation from social natives

    By A Correspondent

     

    Health food brand GAIA Good Health recently engaged with their audience on social media when they partnered with Xebec Digital to launch their latest campaign. The campaign #ThingsYouGiveUp saw people share stories with the brand about the various things they give up in pursuit of their dreams and ambitions.

     

    The social media chatter created by the campaign resulted in a nationwide trend for two days.

     

    Dolly Kumar

    Speaking about the campaign, Gaia Good Health CEO Dolly Kumar said, “Today’s individual is aspiring and does not mind giving up health on occasions to meet daily targets and achieve dreams. But there is always a room to compensate by making those smart choices. That’s where GAIA wanted to fit in.”

     

     

    Sowmya Iyer

    Sowmya Iyer, CEO, Xebec Digital, said, “The idea was to make people realize that in this faced-paced life, health knowingly unknowingly does take a beating. That’s where GAIA as a health brand ran a contest on twitter asking people to share their stories where they have given things up to achieve their goals.”

     

    “The contest was designed in such a way that people started realizing how they neglect health. The brand started receiving stories of confessions and resolutions to walk the path to good life,” said Sowmya Iyer, CEO, Gaia Good Health.

     

    As the brand asked people to share their story of compromises, its social pages saw people confessing and then realizing the importance of health through the #ThingsYouGiveUp campaign. This created a social chatter with the brand handle receiving 35,804,506 impressions, 4,708 tweets, 2,675 mentions and 700 retweets.