By Our Staff
Zee5 Global, the streaming service for South Asian content from the Zee Entertainment conglomerate, has announced an aggregation of multiple South Asian streaming platforms within the Zee5 Global platform with the launch of ‘add-ons’ in the US market. With this, offer subscribers in the US will get a single-window to access variety of South Asian entertainment platforms on the Zee5 Global platform. The add-ons pricing starts from $1.49 onwards.
These were unveiled by Amit Goenka, President, Digital Businesses and Platforms and Archana Anand, Chief Business Officer, Zee5 Global at an event in Mumbai on Tuesday.
Said Archana Anand, Chief Business Officer, ZEE5 Global: “The launch of Add-ons on Zee5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market.”
ZEE5 Global Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded. originals across languages.
Added Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd: “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform Zee5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”
Meanwhile, an India to US referral programme will also be rolled out soon. Subscribers in India will be able to share a referral link with friends or family in the US and earn Rs 500 for each successful referral. There will be no capping on the number of referrals, so there is no upper limit to how much one can get.
At the launch event, a panel discussion titled the Coming of Age of South Asian Entertainment: The Time is Now was conducted. The panel discussion, moderated by Anupama Chopra, featured actors Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand from Zee5 Global.