MxMIndia

Tag: South Asia RB Hygiene Home

  • It aims to create awareness around the importance of having a germ-free kitchen

    Lizol takes India on a journey to a germ-free kitchen

    By A Correspondent

     

    Lizol, from the house of RB, has announced the launch of ‘Lizol Kitchen Healthy Kitchen.’ campaign with Chef Vikas Khannaas the face for the initiative.

     

    Said Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home: “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100% of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households.”

     

     

  • Harpic’s vision is to provide an access to clean and hygienic sanitation for every Indian

    Akshay Kumar & Harpic release sanitation message

    By A Correspondent

     

    Harpic has announced Akshay Kumar as its brand ambassador to drive its new mission of ‘Har Ghar Swachh’.

     

    Said Sukhleen Aneja, CMO and Marketing Director, South Asia RB Hygiene Home: “Harpic has been an expert in toilet cleaning for over 30 years now and has undertaken several initiatives to drive behaviour change towards driving transversal access to sanitation. Realising the need for educating consumers on the usage and maintenance of toilet, Harpic through its mission of ‘Har Ghar Swachh’ aims to sensitize people about basic cleaning habits and ensure that every Indian household has access to clean toilets. Professionally and personally, Akshay has been a key influencer to drive the sanitation mission and it’s an honour to have him as Harpic’s brand advocate to amplify our mission. Harpic stands for expertise, trust, reliability and positive social change – Values true to Akshay and thus, the partnership between Harpic and Akshay is a natural extension of these values. With Akshay as the perfect evangelist, Harpic will continue to driving this positive social change.”