MxMIndia

Tag: South African Tourism

  • The first batch of videos in the series focus on safe safari, shopping, dining and accommodation experiences

    SA Tourism releases video series on health & safety measures

    By A Correspondent

     

    As part of the first leg to their Complete Confidence campaign, South African Tourism has released a series of videos showcasing precautionary measures employed by the destination. These efforts intend to reassure tourists and invite them, even as international borders prepare to open up from October 1, 2020.

     

    Said South African Tourism, Hub Head – Middle East, India and South East Asia, Neliswa Nkani: “In South Africa, we remain committed to the safety and health of our visitors. Over the last few months, a lot of consultative work and focus has been placed on both, de-risking the sector and putting health & operational protocols in place for the safety of all tourists and employees – these videos stem from those efforts. We seek to clearly communicate the globally-benchmarked measures implemented as we look to build aspiration and reassure travellers looking to travel internationally, as borders reopen. While many protocols are set to change, the quality of our service and warmth of our hospitality will continue to abide by the hallmark standards we are renowned for globally.”

     

     

  • The OOH campaign pans across 14 cities and in languages that resonate with Indian travelers

    DDB MudraMax-OOH crafts outdoor campaign for South African Tourism

    By A Correspondent

     

    In its continued efforts to attract more and more Indian travelers to South Africa, DDB MudraMax-OOH and South African Tourism have unveiled a new outdoor advertising campaign, #MeetSouthAfrica, by showcasing a diversity of experiences available in South Africa.

     

    The campaign outspreads to metro and tier-II cities in India such as Mumbai, Kolkata, Ahmedabad, Delhi, Noida, Gurgaon, Jaipur, Chandigarh and Bengaluru among others.

     

    In an endeavour to resonate with the Indian travellers, the striking creative executions of the #MeetSouthAfrica campaign has been customized with the use of impactful one-liners in local languages that are engaging and appealing.

     

    The visuals integrate the underlying essence of the campaign through impactful illustrations on adventure, scenic beauty, wildlife and luxury experiences on offer in the country. The campaign includes media mix comprising of large format hoardings, bus shelters and ambient media such as malls in strategic locations to further enhance consumer reach.

    Commenting on the campaign, Hanneli Slabber, Country Manager, South African Tourism, said, “Outdoor advertising is one of the strongest mediums of gaining widespread access to the nation’s holiday seekers. This year, we have customized our outdoor campaign to make it more local by highlighting South Africa’s unique experiences in local languages in a contextual manner. This idea came from the insight that we gathered during our interactions with Indian travellers, where after their visit to South Africa, they could best express certain emotions of experiences such as pleasure, eternity and beauty only in their mother tongue. Taking cue from this, we thought of bringing alive emotions that resonate with our customers at a regional level to draw a stronger connect with the potential travellers. We have also added some innovations in our outdoor creative work to demonstrate South Africa’s distinctive, spectacular and high quality tourism products and experiences that are amongst the world’s finest.’

     

    Mandeep Malhotra, President, DDB-MudraMax quoted, “South African tourism as always excites and induces prospective holiday goer’s with inciting creative on large format medium. The information dissemination with the creative are amazing and full of excitement. Handpicked sites and creative thought through for the locations differentiate it with other travel campaigns. We at DDB MudraMax love working on creating a lot of buzz around the campaign.”

     

  • DDB MudraMax bags the next OOH Campaign from South African Tourism

    South African Tourism appoints MudraMax to get people flying

    By A Correspondent

     

    South African Tourism has appointed DDB MudraMax as its outdoor advertising partner in the tourism board’s destination brand building efforts in India. The agency will be responsible for the 2013 -14 campaign which goes live in January 2014.

     

    As many as 12 leading creative and media buying agencies were part of the pitch which saw them presenting a pitch post a comprehensive campaign brief being presented to them in July.

     

    Commenting on the announcement, Hanneli Slabber, Country Manager, South African Tourism said,” Given the importance of the Indian market in our global tourism growth strategy, we were scouting for an agency that showcases the best understanding of South Africa as a holiday destination. DDB MudraMax was declared the winner as they provided the most innovative and compelling ideas in addition to showcasing their team strength and expertise that can support South African Tourism’s brand building and marketing requirements across our key markets and audiences.”

     

    Mandeep Malhotra

    Said Mandeep Malhotra, President, DDB MudraMax – OOH, Experiential and Retail: “I’m extremely happy to be partnering with South Africa Tourism to help promote their tourism plans and expand their strategy to the outdoor market, in India.”

     

  • South African Tourism has now started the campaign on television and outdoor to popularise the destination among Indian travellers

    South African Tourism launches ‘Leave ordinary behind’ ad campaign

    By A Correspondent

     

    South African Tourism has kick-started its television, outdoor and cinema campaign in order to promote the destination inIndia. Post the launch of its cinema campaign recently, South African Tourism has now started the campaign on television and outdoor to popularise the destination among Indian travellers.

     

    The 20 and 30 seconds advertisement captures an Indian couple who share their mesmerizing experience of travelling toSouth Africa. The commercial captures the experience of adventure, nightlife, wildlife, luxury, wine route and beauty ofSouth Africa. With this advertisement, South African Tourism is reaching out to numerous travellers through various entertainment and news channels.

     

    Indian television has a lot of shows that have the potential to draw good viewership and South African Tourism is tapping this opportunity to draw more Indian tourists to the Rainbow Nation.

     

    Along with its television campaign, South African Tourism has also launched its outdoor campaign. Outdoor Advertising Professionals (OAP) has done the creatives and execution for the outdoor campaign. The upcoming campaign is spread across 16 types of media that comprises of 452 media units covering an outdoor space of approximately 1,90,000 sq ft across 22 markets. The various media chosen for the campaign are billboards, backlit walls, bus shelters, cantilevers, glass façades, flagpoles, gantries, glow cubes, king-long buses, metro signages, pole kiosks, subway panels, skywalks, standalones, malls and airport displays.

     

    Commenting on the campaigns, Hanneli Slabber, Country Manager, South African Tourism, said: “Given the fact that Indian television is one of the strongest consumer influencers, we wanted to leverage the medium with the launch of our television campaign. The commercial aims to demonstrateSouth Africa’s warmth and affability through the eyes of Indians who have experienced the country. They are real people telling their story in their own words and we hope that the Indian viewers can connect well with the ad. With these two campaigns we want to intrigue desire towards the destination and aid brand recall towardsSouth Africa. We are confident that the television, outdoor and cinema campaign will definitely tempt the Indian audience to consider a holiday inSouth Africa.”

     

    South Africahas grown to become one of the most popular destinations among Indian tourists. South African Tourism has witnessed an exceptional 29.9 per cent increase in Indian tourist arrivals between January-September 2011 in comparison to 2010.