MxMIndia

Tag: Sourabh Chatterjee

  • The campaign is being conceptualised and executed by WATConsult

    Bajaj Allianz creates awareness on insurance through #AwkwardSilence

    By A Correspondent

     

    Bajaj Allianz General Insurance has launched a digital campaign titled “Awkward Silence”, to create awareness about the importance of having insurance amongst consumers.

     

    Conceptualised and executed by WATConsult, the campaign was unveiled with a series of short videos that showcase conversations between a group of objects.

     

    The videos feature objects from daily life like a motorbike, travel bags, television and others, which explain how awkward it got for them that their owners, even today, in this day and time, have missed out on taking an insurance for them.

     

    Speaking on the same, Sourabh Chatterjee, Senior Vice President and Head of Technology, Digital Sales & Marketing, Bajaj Allianz General Insurance, said: “Most of us are not completely aware of the benefits of Insurance. Therefore, our intent is to focus on the real tangible benefits of insurance and use a relatable context and message to drive awareness. When mishaps occur, it’s an unexpected trauma and a big expense. We are there for you to take care of you during these times, that’s the simple message we’re looking to put out there.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “Video consumption is expected to grow at a rate of 50% this year. Bearing this in mind, we decided to use a series of video to tackle the awkwardness around the topic of Insurance. To make the videos more impactful, we took a creative call to feature objects from daily life and personified them with quirky characters.”

     

  • The entire #HealthKaNotification campaign is being handled by WATConsult

    Bajaj Allianz launches digital campaign to raise awareness about health insurance

    By A Correspondent

     

    Bajaj Allianz General Insurance has launched a new digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers. The one-month campaign aims at educating consumers about the importance of paying attention to their health.

     

    Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

     

    The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul.

     

    Rajiv Dingra

    Commenting on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

     

    Speaking from Bajaj Allianz General Insurance, Sourabh Chatterjee, Senior Vice President and Head of Technology, Digital Sales & Marketing said “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance’.”