One97 Communications Limited (OCL) that owns the brand Paytm which has been in the eye of a storm has launched a new print advertising campaign to reassure users and merchants that its QR, Soundbox and card machine will continue to work “today, tomorrow, and always”. Said a Paytm spokesperson: “As pioneers of QR code, soundbox and mobile payments in India, we have always been at the forefront of the digital revolution in India. With this ‘India’s every Paytm QR and Soundbox will keep working Today, Tomorrow, Always’ campaign, we aim to dispel any rumours, and confirm that our innovative devices will continue to empower merchant partners with seamless payments.”