MxMIndia

Tag: Soumen Das

  • The account was won following a multi-agency pitch

    Skechers appoints Leo Burnett India as creative partner

    By A Correspondent

     

    American lifestyle and performance footwear brand Skechers has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account.

     

    Speaking about bringing Leo Burnett India on board, Soumen Das, Senior Marketing Manager, Skechers South Asia said: “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

     

     

  • This was the result of a multi-agency pitch in July

    Scarecrow wins the creative and digital duties for Skechers

    By A Correspondent

     

    Skechers, the American lifestyle and performance footwear company has assigned its creative duties to Scarecrow Communications. This was the result of a multi-agency pitch in July.

     

    Said Soumen Das, Senior Manager Marketing, Skechers: “We are very thrilled to partner with Scarecrow Communications as our creative agency. The work done by them in the industry has been very promising, effective and innovative which gets an ever-expanding brand like ours super-excited. We believe their advertising knowledge will be of great advantage and we look forward to doing some incredible work with them.”

     

    Added Joybrato Dutta, Creative Director, Scarecrow Communications: “Skechers is an aspirational brand. The product is fantastic and the category is something my team and I would love to work on. Work has already begun and they are launching quite a few cool products. I am sure together we can create some memorable campaigns and take the brand to newer heights.”

     

    Said Raghu Bhat, Founder Director, Scarecrow Communications: “I was always intrigued by how Skechers overtook Adidas and become the No. 2 brand in America. I got part of the answer by trying the shoes – they are the most comfortable sneakers ever. Also, they ‘understood’ a basic truth – that millennials want to dress up like they work out, even if they don’t. Really looking forward to co-creating the India journey of a brand that knows its consumers so well”