MxMIndia

Tag: Soulfull

  • Launches a 360-degree marketing campaign #TheGoodBites

    Soulfull launches campaign to promote its offering, Ragi Bites

    By A Correspondent

     

    Kottaram Agro Foods, the parent company of millet-based snacking brand Soulfull, announced the launch of their new 360-degree marketing campaign #TheGoodBites for its flagship product, Ragi Bites.

     

    On the launch of the campaign, Rasika Prashant, CMO, Soulfull said: “Ragi Bites has been the fastest-evolving sub-brand for Soulfull and the marketing strategy has played a key role in the success of the product. As a testament to this, the product has seen a 3x increase in its offtake from the previous campaign efforts. The new campaign is a step-up in that direction that puts to rest a mother’s dilemma and guilt around unhealthy snacks. As a product, Ragi Bites bring in the goodness of Ragi & Daal while eliminating nasties like Maida and Preservatives. We are confident that the campaign will deliver the business objectives and make place in the lives of many consumers.”

     

     

  • The partnership aims to further the cause of Millet consumption in Indian consumers through Soulfull’s product offerings

    Soulfull appoints Brand David as its ad agency

    By A Correspondent

     

    This is the first after a long, looooong time that we have got some news on Brand David. Health food company, Soulfull has appointed Ogilvy group’s Brand David India as its official advertising and branding partner. The account was won, following a closely contested multi-agency pitch.

     

    To be handled out of Brand David, Bengaluru, the account scope entails building brand campaigns and strategy for the entire portfolio of Soulfull – Ragi Bites, Muesli and Smoothix.

     

    Speaking on the appointment of Brand David, Prashant Parameswaran, CEO & MD, Soulfull said: “Appointing an advertising and branding agency is a strategic move for us as we aim to position Soulfull and its products as a differentiator in the healthy snaking category with power of millets. We strive to create awareness about millets, which is not just a superfood but is a smart food. As Soulfull expands its footprint across India, this partnership will help provide the right positioning of the products in consumer’s mind. We look forward to working with Brand David in our journey of building Soulfull in this competitive space”.