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Tag: SOTC Travel

  • To roll out special offers and deals every week

    SOTC Travel unveils new digital campaign

    By Our Staff

     

    SOTC Travel launches its new brand campaign to roll out special offers and deals every week. Focusing on the preferences of the new age traveler, the Company has created an extensive range of experiential holidays across various themes and destinations starting at affordable prices. The brand film will be promoted in 8 languages.

     

    Daniel D’souza President & Country Head – Holidays, SOTC Travel said: “At SOTC Travel, we take pride in our legacy of over 74 years with 5 million happy customers. Our new campaign reiterates our that ‘we are for holidays’, and so to cater to our new age customers we have created a short/crisp film that encapsulates how holidays leave a positive impact on a customer’s mind making them relive their favourite moments. The newer generation seeks experience led holidays at a great value proposition, thus to cater to our young customer segment we have created a dedicated page that offers thematic holidays with exceptional itineraries coupled with unique deals making them a great value proposition. We invite all our customers to book their much-awaited summer holidays with us.”

     

  • To announce renewed identity inspired by the new era of travel

    Thomas Cook India unveils new logo

    By Our Staff

     

    Thomas Cook (India) Limited, the travel services company, has unveiled a new logo inspired by the changing environment, renewed energy and excitement that define the company in this new era of travel.

     

    In the new logo, the abbreviation of the brand name, TC, is a younger representation of the brand while retaining its reputation of expertise in travel and travel related solutions.

     

    Said Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) and SOTC Travel: “The pandemic has changed several norms in the travel industry and to keep pace with the changing environment/expectations of customers, we are refreshing the familiar Thomas Cook logo with a stronger, more impactful, digital-friendly identity. Our dynamic new logo embodies our fluid and dynamic personality as we transform continually in line with the rapidly changing travel services industry & reconfirms our continued commitment to customer delight with unmatched travel experiences.”

     

  • The account was won following a multi-agency pitch

    Dvio Digital wins SOTC mandate

    By A Correspondent

     

    SOTC Travel has appointed Dvio Digital as its creative agency for offline, digital and social marketing. The account was won following a multi-agency pitch.

     

    Speaking on this association, Sowmya Iyer, Founder and CEO of DViO Digital said: “We are very bullish on this partnership. We have so much work and experience in the segment that I see this as our opportunity to build an unforgettable brand through innovative campaigns, partnerships and distribution. I am also looking forward to building some exclusive branded properties. You’ll hear more from us on this soon.”

     

    Added Asif Riaz, AVP and Head Marketing, SOTC Travel: “A new age innovative holidaymaker, SOTC strives to inspire people to explore the world and ensure they create their best memories with us through co-created travel experiences. We are pleased to have DViO Digital on board as our creative partner and look forward to introducing a range of innovative and exciting holidays and services to the Indian Traveler.”