MxMIndia

Tag: Soothe Healthcare

  • To make menstrual hygiene a priority for women

    Paree partners with Dr Kiran Bedi

    By Our Staff

     

    To mark this year’s Menstrual Hygiene Day on May 28, Paree Sanitary Pads, of Soothe Healthcare, has joined hands with India Vision Foundation, an NGO founded by Dr Kiran Bedi in an effort to make a positive impact by raising menstrual hygiene awareness.

     

    Said Sahil Dharia, Founder & CEO, Soothe Healthcare: “As a proud, young Indian brand we want to positively impact the lives of women be it through our products or our initiatives. We are thankful to India Vision Foundation, who works diligently for women reforms at grass root levels, for helping us take the message of Menstrual Health to female prison inmates.”

     

     

  • Kusha Kapila and other influencers partner in latest influencer marketing initiative

    Influencers roped in to launch Paree sanitary pads

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Kusha Kapila (@kushakapila)

    Emerging hygiene brand Paree launches its premium range of sanitary pads – Paree Prima by collaborating with influencers. In its digital campaign #APadThatBreathes, it has partnered with YouTube star Kusha Kapila and other influencers to introduce the newest addition to its premium product range.

     

    Speaking on the launch, Sahil Dharia, Founder, CEO, Soothe Healthcare said, “We are a women centric brand, who understands her hygiene needs. Paree’s brand proposition has always been of ‘Heavy Flow Champion’ and with this launch we want to focus on the premium offering giving her a gentle and irritation free experience. To launch Paree Prima we took the route of wit and humour to open the dialogue on the importance of her needs and features that a women look for in the product. Through this campaign, our call to action for women is to provide her with the pad which lets them breathe and keeps her fresh at all times.”

     

    Commenting on the association with Kusha Kapila, Samta Datta, General Manager, Marketing said, “Launching premium products during a pandemic, especially with severe restrictions around, can demand marketing to start with innovative thinking. With Paree Prima launch, we intend to break the culture of silence in the category with a touch of humor. An intimate & funny glimpse of the period blues is the kind of content that our TG will engage on their phones today.”

     

  • Motivator will handle both offline and digital media strategy, planning and buying and key strategic initiatives for Soothe Healthcare

    Motivator wins healthcare mandate of Soothe

    By A Correspondent

     

    GroupM agency Motivator has won the media mandate for Soothe Healthcare, makers of Paree and Pariz sanitary pads. The account will be handled by its Gurugram office.

     

    Said Mausumi Kar, Managing Director, Motivator on the win: “We are excited to partner with Paree. It is a brand that is creating waves with a compelling, first of it’s kind of need solution in a category that’s very competitive. Our essence is one of ‘questioning status quo to arrive at differential routes to success’ which matches perfectly with Paree’s vision of redefining the category. We look forward to our journey together.”

     

    Added Sahil Dharia, Founder & MD, Soothe Healthcare: “Innovation is one our core values and our unique product proposition of ‘Heavy Flow- 3 Second absorption’ is complemented by a communications and media strategy that fits well together.  Paree is India’s first professionally managed feminine hygiene brand to reach scale with a progressive brand story to tell. We look forward to working with Motivator to push the envelope on bringing this category out of the closet”.