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Tag: Sooperfly

  • Sniper – The 120 Media Collective's multi-platform commercials & content brand – has already executed the first project for Cheil

    Cheil enters strategic partnership with Sniper and Sooperfly

    By A Correspondent

     

    The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of Digital Content for Cheil’s clients.

     

    Speaking about the development, Roopak Saluja, Founder & Chief Executive, The 120 Media Collective, said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”

     

    Shiv Sethuraman, Group President – South West Asia, Cheil Worldwide, added, “Video content is the fastest growing area within the Digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as Video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to Video Content. We believe they are the right partners and that the market is ripe for such an offering.”

     

  • The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations

    The 120 Media Collective and Diagonal View unveil Sooperfly

    By A Correspondent

     

    India’s The 120 Media Collective and UK based Diagonal View announced their joint venture, Sooperfly. The partnership is the first of its kind in the rapidly growing digital video space, where two companies with skill-sets have come together to create a proposition for talent and publishers to enter the world of video creation, distribution and monetization. The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations.

     

    The company will have a three-pronged approach to empowering the entire digital video ecosystem:

    1. Bringing new and existing talent into the digital ecosystem by breaking down barriers and providing an entire suite of services including development, production, channel management and audience building. The content will range from the self-promotional for individual talent to premium content that can fit into emerging subscription platforms.

    2. Tap into large publishers and curate, manage and monetize their existing content.

    3. Sooperfly will also empower and enable brands to turn publishers with the creation of video led properties around the enormous talent pool that exists in the ecosystem today.

     

    Sooperfly will forge 200 partnerships during 2015, across individuals, publishers and content collectives, who will co-produce content across a range of genres including lifestyle, beauty, fashion, comedy, sports, education, technology, the performing arts and more. The network already boasts names such as celebrity journalist Vir Sanghvi, celebrity chat show host Tara Sharma and stand-up comic Radhika Vaz, while collectives such as Shalom Films and The Rolling Garaari bring in a variety of topical and serial content.

     

    Commenting on the partnership, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said “Sooperfly is The 120 Media Collective’s digital video distribution arm that gives us the capability to build content brands direct-to-audiences.  It capitalizes on the production expertise of Bang Bang Films and Sniper and the digital marketing credibility we’ve built with Jack in the Box Worldwide but most importantly, it leverages our credibility with brands built over nine years.  Diagonal View as the global leader in audience development and channel management is the ultimate partner to join forces with in taking Sooperfly to a position of leadership in empowering digital video across Asia.”