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Tag: Sonya Sahni

  • The account was awarded following a multi-agency pitchof the financial services firm

    Indigo iStrat wins Indepay Networks mandate

    By A Correspondent

     

    Privilege prepaid card issuer and the pioneer of branchless banking, Indepay Networks,has appointed Indigo iStratas its digital agency. Indigo iStrat is Leo Burnett India’s digital wingand won the new account post a multi-agency pitch.As part of the mandate, the agency will handle Indepay’sBrand Communication, Social Media and Digital Media planning for India and other global markets.

     

    Rajib Saha

    Said Rajib Saha, CEO, Indepay: “Indigo iStrat shared an impressive approach to launch our business in India and Indonesia. We bring with us a unique offering that changes the way we use cash for our everyday spends; and communicating our proposition effectively would have been a challenge amidst the high share of voice in themedia by other financial technology players, especially post demonetisation in India. Our ability to run integrated communication with banks as co-owners, gave us great advantage and Indigo iStrat’sexpertise in Banking and Financial category helps them understand these nuances and the sensitivity through which these ideas need to be communicated to our audience.”

     

    Rajesh Ghatge

    Commenting on the win, Rajesh Ghatge, CEO, Indigo Consulting said: “Indepay is indeed a great win for us. At Indigo Consulting, amongst several sectors, we have worked extensively at offering digital build and marketing solutions to the banking and finance sector, fully understandingthe complexity and scale at which brands within this sector need to operate. At the heart of transformation in the BFSI categoryis a seamless consumer experience and engagement that the brands are striving to deliver.This win showcases our in-depth understanding of the business, ideas and the digital medium.”

     

    Added Sonya Sahni, Chief Strategy Officer,Indigo iStrat: “In the cluttered financial products space it will be challenging,yet exciting to establish Indepay. The business model is disruptive and will require communication that can inform, educate and drive performance. It’s a digital first client, allowing us to demonstrate brand thinking and activation across digital touchpoints.”

     

  • Agency to handle the brand's digital creative and media duties, and also manage its social media presence

    Indigo iStrat wins digital duties of Bikanervala Foods

    By A Correspondent

     

    Indigo iStrat has been appointed as digital partner by Bikanervala Foods, the leading multi-cuisine Indian fast food restaurant and a manufacturer of sweets and snacks, for its two brands – Bikanervala, multi cuisine restaurant cum sweets outlet chain and for its packaged snacks brand Bikano. The agency won the digital mandate on the back of a multi-agency pitch. The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence.

     

    Manish Aggarwal

    Commenting about the development Manish Aggarwal, Director – Bikanervala Foods said, “Bikanervala and Bikano has been a household name for many years. We are loved for bringing together best quality, delicious flavours from different corners of India and serving it at competitive prices. As a brand, we understand and value our customers; so if they are online, why shouldn’t we be there too? The way ahead is to strengthen our presence on digital, making sure we are relevant to our customers where they are as they journey down their decision making path.”

     

     

    Hitesh Ranot

    Hitesh Ranot, Digital Marketing Manager, Bikanervala Foods, said, “Building brands Bikanervala & Bikano further means building effective strategies for better, sharper customer engagement. Customers are less responsive to the one-way marketing messages on digital channels today. Most companies uses old “frequency and reach” marketing to cover audience with extensive messaging as possible. This approach is losing power. We, with Indigo iStrat, want digital marketing to create an experience that will deliver value to customers. We are excited to partner with Indigo iStrat and build a two way marketing that will give us a competitive advantage.”

     

     

    Sonya Sahni

    Commenting on the account win, Sonya Sahni, Chief Strategy Officer, Indigo iStrat said, “We are excited to be partnering with one of India’s most loved food brands. I believe there are multiple opportunities to explore with Bikanervala. The idea is to create & build brand love through digital and drive saliency for the brand.”