Sony Sports Network has launched a movement aimed at combating drug abuse amongst Indian youth. The broadcaster has embarked on a mission of motivating the youth of India and intends to drive a long-term commitment to this cause. Called ‘Iss Baar Drugs Ki Haar’, the campaign is aimed at potential first-time drug users to make the right choice and saying no to sampling drugs.
Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “Sony Sports Network is extremely proud to launch the Iss Baar Drugs Ki Haar’ movement and we sincerely believe that sports has the power to instil and bring about a positive change among the youth. In association with India’s top athletes across disciplines, we are confident of making a statement and inspiring young India to stay away from the influence of drugs.”