MxMIndia

Tag: Sony SIX

  • The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world

    ‘Come on, bulaava aaya hai’, says MAX

    By a correspondent

     

    MAX & SIX, the official broadcasters of the Indian Premier League have announced their mega marketing campaign for the Pepsi IPL 2014 titled ‘Come On, Bulaava Aaya Hai’. The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world.

     

    The campaign kicks off with a series of four films set in diverse situations of different people’s life reaching a crescendo with three films and culminating into a final bulaava film. Be it a runaway bride drawn to the call of the IPL bugle, a son by the side of his ill mother or a priest struggling to free a woman possessed with a spirit, all films have the essence of the key nuance of IPL  ‘Bulaava’  prompting people to literally drop everything to watch Pepsi IPL.

     

    The entire campaign is the brainchild of the creative agency Havas Worldwide and has been directed and filmed by noted ad film director Rajesh Saathi of Keroscene Films.

     

    Neeraj Vyas, EVP and Business Head, MAX expressed, “In India, nothing supersedes the passion for cricket and during the IPL, that passion rises to an all-time crescendo. That is where we draw our latest campaign ‘Come On, Bulaava Aaya Hai’  emphasizing that irrespective of anything that takes place in your life, the calling for the IPL will always reign supreme. This enthralling campaign coupled with world class talent on display is sure to entertain our viewers through this edition of IPL.”

     

    Vivek Rao, Executive Creative Director, Havas Worldwide said, “The campaign idea of ‘Come on, Bulaava Aaya Hai’ is played on a simple truth – no other property provides more action, more entertainment or more opportunity whether you’re a viewer or a player. So no matter what calling you have, it’s the call of the IPL that’s more irresistible. After last year’s campaign, we needed something that would entertain as well as move the IPL brand forward. This seemed instinctively right.”

     

  • MSM’s sports channel will air the 45-day rugby tournament being played by England, Scotland, Wales, Ireland, Italy and France

    Sony Six to air 2014 Six Nations Rugby

    By A Correspondent

    Sony Six is on a rights acquisition spree. It has now announced the bagging of the exclusive broadcast rights to the RBS 6 Nations Rugby tournament which commences on February 1 and concludes on March 15. The tournament will be shown at primetime – between 8 and 11pm on Sony Six and Sony Six HD.

    Six European nations – England, Scotland, Wales, Ireland, Italy and France – will play in the tournament.

  • The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India

    Sony Six scores big with FIFA World Cup Brazil & Russia rights

    By A Correspondent

     

    The last two months has seen Star Sports dominate most sporting rights news, but in the last fortnight-odd, the attention has moved from Star Sports HQ at Mahalakshmi to Malad where Multi Screen Media’s Sony Six office is located.

     

    ‎The channel has bagged the broadcast rights to the 2014 and 2018 FIFA World Cup. The 2014 edition will be held in Brazil from June 12 to July 13 and the 2018 edition from June 8 to July 8 in Russia. The deal also includes rights to broadcast FIFA Under-17 World Cup 2017 to be hosted by India.

     

    This latest acquisition by Sony Six comes on the back of broadcasting the UEFA and Conmebol matches from the 2014 FIFA World Cup qualifying rounds, in addition to acquiring the rights for qualifiers for UEFA Euro 2016 and UEFA Euro 2016. The line-up makes Sony SIX the home of International Football for the next 5 years with 17 landmark FIFA events including (2014+2018 W’Cups, the U-17 in India and the Confederation Cup Russia 2017).

     

    NP Singh

    Said NP Singh, CEO, MSM India: “We are extremely happy to build on our partnership with FIFA. This acquisition is a testament to our commitment of popularising the sport of football in this country.”

     

    Said Niclas Ericson, FIFA Director of TV: “FIFA believes that Sony Six and its commitment to high quality sport entertainment will deliver first-class coverage of FIFA U-17 World Cups, the 2014 FIFA World Cup, the 2018 FIFA World Cup and other FIFA competitions to this crucial audience. India already has a great passion for football and with the support of Sony Six, FIFA looks forward to inspiring more fans of football and young players in India for the years ahead.”

     

    Prasana Krishnan

    Added Prasana Krishnan, EVP and Business head, Sony Six: “We are thrilled to have acquired the broadcasting rights of the FIFA World Cup in 2014 and 2018. We have focussed extensively on top international football and we are now proud to bring the best in the world to Indian viewers”

     

  • Pardon the headline. But we were trying to innovate to draw you into a report on Sony Six bagging exclusive rights to the New Zealand – India 5ODI+2Tests series

    Dhoni’s Helicopter Shot in Kiwi series only on Sony Six

    By A Correspondent

     

    Sony Six has acquired the broadcast rights to the New Zealand (NZ) vs India cricket series. The series will be held in NZ from January 19 to February 18, 2014. The 30-day tour starts with five ODIs followed by two Test Matches. Given the time difference, the coverage start timings are 6.30am for ODIs and 3.30am for Tests.

     

    Commenting on this acquisition, N P Singh, CEO, MSM said, “We are delighted to partner New Zealand Cricket as the official broadcaster to this series. With this acquisition, we are staying true to our objective of delivering high octane sporting events.”

     

    Prasana Krishnan, Business Head, Sony Six, said‎, “Both New Zealand and India play exciting brand of cricket and we are thrilled to be the exclusive partner to this promising series.”

     

    The ODIs are scheduled on Jan 19, 22, 25, 28 and 31 and the Test start dates are Feb 6 and 14. While the coverage for all the ODIs starts at 6.30am, each day of the two Tests starts at 3.30am.

     

  • The sports channel has bagged the rights for the Australian Open for five years

    Sony Six pushes Star Sports out of Aus Open rights

    By A Correspondent

     

    The Star Sports network which was established with much fanfare in November saw the rights for the Australian Open being taken away by Sony Six, the sports channel from the MSM stable. The rights for the Asian grand slam are for five years and are also the channels first entry into broadcast of a tennis major.

     

    On his first major announcement after taking charge as CEO of MSM, NP Singh said: “Over the years, the Australian Open has established itself as one of the most revered competitions in the hearts of Asian sports fans. With the strong equity that the sport enjoys, we are committed to further expand the distribution of the tournament and strengthen our position in the market”.

     

    Commenting on this, Prasana Krishnan, EVP and Business Head, Sony SIX said: “The Australian Open is seen as the paramount opener to the Grand Slam competitions and we are proud to have this prestigious event in our bouquet of international sports content.”

     

    Tennis Australia CEO and Australian Open Tournament Director Craig Tiley said: “I’m delighted we are partnering with MSM in India for the Australian Open. MSM presented a compelling proposition and demonstrated a commitment to promote the event and the sport of tennis in India which continues to cement our position as the Grand Slam of the Asian-Pacific.”

     

  • Other than Mumbai and Delhi, the male and female sporting stars will also visit Lucknow

    Sony Six and TNA bring in wrestling champs Kurt Angle & Gail Kim to India

    By A Correspondent

     

    Sony Six and TNA have announced that two of their global wrestling champions Kurt Angle and Gail Kim will conduct a variety of events to engage with audiences. Kurt Angle, the Olympic Gold Medalist and multiple time TNA World Heavyweight Champion along leading female wrestling superstar Gail Kim are in India on a promotional tour that will see them visit Mumbai, Lucknow and Delhi from December 9 to 13. The announcement was made in Mumbai in the present of Multi Screen Media bosses Man Jit Singh and NP Singh.

     

    “Kurt is a wrestling superstar who not only garners critical following but is also a personality that attracts a huge fan base globally. With Kurt and Gail on TNA, fans will get to meet them up close and personal duringtheir visit to India,” said Prasana Krishnan, Business Head, Sony Six. Setting a different pace to the stars visit, SIX and TNA have taken an unconventional route to the tour by featuring the city of Lucknow as one of the pit stop.

     

    Said TNA President Dixie Carter: “We have been so pleased with the overwhelmingly enthusiastic response fans in India have shown TNA, and we cannot wait to bring Olympic Gold Medalist Kurt Angle and reigning Knockouts Champion Gail Kim for our first press tour.

     

  • The former COO of Neo Sports joins Sony Six as Business Head

    Neo’s Prasana Krishnan joins Sony Six as Business Head

    By A Correspondent

     

    Prasana Krishnan

    Multi Screen Media (MSM has appointed Prasana Krishnan as Business Head of sports entertainment channel Sony Six. Mr Krishnan comes in with over 17 years of experience in media and consulting sectors.  In his previous role, he was Chief Operating Officer of Neo Sports Broadcast Pvt Ltd.  His other previous stints include Nimbus Media, The Times of India Group and Arthur Andersen.

     

    Commenting on the development N P Singh, COO, MSM India said, “We are delighted to have Prasana join the team at this important juncture and we are certain that his experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We are optimistic that Prasana’s appointmentwill further strengthen and grow SIX’s position in what can be called as one of the most competitive broadcasting markets in the world. We look forward to a long and fruitful working association with him.”

     

    On joining MSM, Mr Krishnan said, “I am delighted to have become a part of this prestigious group. As India’s Premier Sports

    Entertainment Channel, Six has uniquely positioned itself showcasing some of the world’s finest international sporting properties like Pepsi IPL, UFC, NBA, TNA& UEFA EURO. ”

     

  • The channel will exclusively air more than 500 hours of wrestling content across key Asian markets

    Sony Six acquires rights to TNA Wrestling

    If wrestling is what excites consumers after cricket and tennis and soccer and F1 and whatever else, here’s news: Sony Six has acquired exclusive broadcasting rights to Total Nonstop Action (TNA) Wrestling for the Indian sub-continent.

     

    The channel will hence air TNA Wrestling programming every week including Impact Wrtestling, Xplosion, Greatest Matches and Unfinished Business, along with four episodic Pay Per View programmes and eight One Night Only specials throughout the year.

     

    To those not in the know: TNA is home of ‘The Immortal’ Hulk Hogan, ‘The Icon’ Sting, ‘The Charismatic Enigma’ Jeff Hardy, Olympic Gold Medalist Kurt Angle, Quinton ‘Rampage’ Jackson, Bully Ray, Magnus, AJ Styles, Gail Kim, TNA Knockouts Champion Mickie James and TNA World Heavyweight Champion Chris Sabin. Phew!

     

    Man Jit Singh
    NP Singh

    On acquiring the rights, both Man Jit Singh CEO, MSM and N P Singh, COO, MSM were ecstatic. And TNA Wrestling President Dixie Carter was quoted in  a press release saying: “The Indian sub-continent is home to some of the most passionate and dedicated wrestling fans on the planet – and they now have more than 500 hours of the very best in professional wrestling to enjoy. We can’t wait to debut!”

     

  • Over the next 4 years, Sony Six will telecast up to 546 international football games.

    Sony Six wins broadcasting rights to Euro qualifiers, FIFA World Cup

    By A Correspondent

     

    Sports channel Sony Six has won the exclusive broadcasting rights across the Indian sub-continent for the European Qualifiers to UEFA Euro 2016 and the 2018 FIFA World Cup.

    Man Jit Singh

    The new arrangement with UEFA provides Sony Six with coverage of 546 international matches in total, over three years, starting with UEFA EURO 2016 qualifiers in September 2014 to November 2015 with 10 matches of each national team across 12 match weeks. In addition to this, Sony Six will also broadcast the 2018 FIFA World Cup (European) Qualifiers starting September 2016 to November 2017. With this acquisition, viewers will enjoy some of the best international footballing action exhibited by the best players of the sport in their national colours over the next four years.

     

    Commenting on this, Man Jit Singh, CEO, MSM India, said, “The Qualifiers starting from 2014 through 2017 will set the stage for two of the biggest tournaments in World Football – the UEFA Euro 2016 and 2018 FIFA World Cup. These are exciting times for all sports fans and we are delighted to bring such world class sporting events to their homes.”

     

    NP Singh

    Adding to this, NP Singh, COO, MSM India, said, “We at Sony Six reiterate our commitment to give the audiences the best of International football. The Qualifiers for both UEFA Euro 2016 and 2018 FIFA World Cup (European Nations) will complete the exciting qualifying journey for the fans to set up two of football’s biggest tournaments.”

     

    Guy-Laurent Epstein, UEFA’s Marketing Director, said, “We are delighted to have extended our partnership with Sony Six on UEFA Euro 2016 to the European Qualifiers to the UEFA Euro 2016 and the 2018 FIFA World Cup. Sony Six will be offering to football fans in India a comprehensive platform and an extensive coverage of European national team football.”

     

  • Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament.

    Sony Six wins UEFA Euro 2016 broadcast rights

    By A Correspondent

     

    Sony Six has added the UEFA Euro 2016 football tournament to its kitty, winning the exclusive broadcast rights for it across the Indian subcontinent. The channel will telecast live all 51 matches of the tournament.

     

    Man Jit Singh

    Expressing his joy at the acquisition, Man Jit Singh CEO, MSM, said, “Football has grown immensely in India over the past few years and has found great interest amongst the youth. With the successful acquisition of the UEFA Euro 2016 tournament broadcasting rights, we look forward to attracting viewership to Sony Six by leveraging on the growing popularity of European football in the country.”

     

    European football’s premier international competition will be Sony Six’s first entry into international football. Having broadcast the 2014 FIFA World Cup qualifiers, this will be the first successful acquisition of a major professional football competition by the channel.

     

    NP Singh

    N P Singh COO, MSM, said, “We are delighted to bring one of football’s elite tournaments to the Indian viewers exclusively on Sony Six. As a broadcaster we are always in pursuit of the best of International Sport and through our latest acquisition we will take the fans closer to the high impact action that the UEFA Euro 2016 promises to deliver.

     

    Guy-Laurent Epstein, UEFA’s Marketing Director, said, “We are pleased to welcome Sony Six to the family of broadcasters for the UEFA Euro 2016. UEFA believes that the Sony Six channel and its commitment to high quality programming and sport is an excellent home for UEFA’s flagship national team competition.”

     

    The 2016 UEFA European Football Championship will be held in France with provisional dates of June 10 to July 10 2016.

     

  • On February 3, Sony Six will telecast live the Pepsi IPL 2013 player auction as the bidding process rolls out for the sixth edition of the tournament and nine team owners battle it out to build their dream team

    IPL 2013 player auction live on Six

    By A Correspondent

     

    On February 3, Sony Six will telecast live the Pepsi IPL 2013 player auction as the bidding process rolls out for the sixth edition of the tournament and nine team owners battle it out to build their dream team.

     

    This year round, the auction is being held at the ITC Grand Chola in Chennai. The auction will begin at 10.45am on 3rd February and will be conducted by Richard Madley, a professional auctioneer from England who has conducted each of the previous Pepsi IPL 2013 player auctions. Karishma Kotak will be the host, and cricket commentator Harsha Bhogle will also be present, sharing his expertise on player and team strategies.

     

    Commenting on the auction, N P Singh, Chief Operating Officer at MSM said, “The Pepsi IPL 2013 Player Auction promises to be an exciting affair with team owners vying for the best of the best talent in creating their dream team. Six will bring an up close and personal perspective into the strategy each team has chartered for the league, keeping the audience enthralled throughout the event.”

     

  • India's biggest cricketing spectacle will entertain TV viewers fans with both SD and HD feeds

    IPL 2013 to be simulcast on Max and Sony Six

    By A Correspondent

     

    This year, the cricketing extravaganza that is the Pepsi Indian Premier League 2013 (IPL) will be simulcast on both Max and premium entertainment sports channel Six, Multi Screen Media (MSM) has announced.

     

    Viewers have the choice of watching the IPL on a Standard Definition (SD) feed on Max and a High Definition (HD) feed in English and a SD feed in Hindi on Six.

     

    MSM COO N P Singh said, “With the simulcast of The Pepsi Indian Premier League 2013 on Max and Six, we aim to reach out to millions of more viewers spanning the nation. Through this, we hope to take the popularity of the Pepsi IPL 2013 to the next level. We look forward to another exciting IPL season full of last ball finishes!”