MxMIndia

Tag: Sony Music

  • Called #ColorbarXShringaar to mark the launch of the Power Kiss Lipcolor

    Colorbar launches campaign in sync with Sony Music

    By Our Staff

     

    Earlier this month, Colorbar, a beauty brand, has launched a campaign titled #ColorbarXShringaar in partnership with Sony Music Entertainment. This Instagram campaign has had assorted TV stars and Influencers like Anushka Sen, Avneet Kaur, Nagma Mirajkar, Sameeksha Sud and Arishfa Khan, wearing Colorbar’s newly launched Power Kiss Vegan Matte Lipcolor while dancing to the tunes of Akasa and Aastha Gill’s latest track, Shringaar.

     

    Commenting on the idea behind the launch, Samir Modi, Founder & Managing Director, Colorbar Cosmetics said, “As a brand, we believe that everybody is free to create their own identity, experiment, and have fun with makeup irrespective of gender and societal perceptions, and conventions. To bring this idea alive, we explored a fun route that could reach our consumers across the country while bolstering the philosophy of our brand. We have specifically reached out to influencers with a fun streak who nudge audiences to embrace their identity. The campaign has seen great receptivity and has resonated well with audiences, besides enhancing their connect with the brand. With 11Million + views, this campaign is a strong step as we progress in our journey from fostering brand loyalty to brand love.

     

  • The communication mandate spreads across all the verticals including Bollywood music, international, Pop and more

    Sony Music appoints Hill+Knowlton Strategies to handle PR mandate

    By A Correspondent

     

    Sony Music Entertainment India has appointed Hill+Knowlton Strategies as its agency for Public Relations in India. Commenting on the appointment, Sanujeet Bhujabal, Marketing Director, Sony Music India said: “Hill+Knowlton’s approach coupled with their understanding of the media landscape made them a stand out choice for us. We are looking forward to the passion and enthusiasm of the team as we collectively work towards achieving our business goals.”

     

    Added Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies: “Storytelling has undergone a major transformation in multichannel, multi devices, less attention giving digitally savvy user era. Sony Music is a renowned name in the record label business and we are delighted to partner with them and use our insights to engage with audiences directly and in a very compelling manner. The management team at Sony Music has a very clear vision for the brand in India and we will engage in seamless integration of message harmonized across audiences and across media.

     

     

  • Sony Music Jive enables consumers to download and stream music for free

    Sony Music launches Music Jive

    By A Correspondent

     

    Sony Music has partnered with the new range of Sony Xperia Smartphones to launch ‘Sony Music Jive’ – music service that allows consumers to download and stream music from the Sony Music Catalog of two million songs, for free. Sony Music will look at innovations like premiering content exclusively for Sony Xperia customers for streaming and download.

     

    To meet the increasing demand for easy and legitimate access to music, Sony Music India has launched its Sony Music Jive service. Differentiating itself from Nokia Music Unlimited store (offers only download), Saavn (streaming only) and iTunes (consumer paid download), Sony Music Jive allows Xperia consumers to download and stream music for free.

     

    Shridhar Subramaniam, President Sony India and Middle East, said, “Sony Music Jive is our foray into directly engaging with consumer by offering them a compelling digital music service. We have been doing a number of digital innovations and the launch of this new hybrid application is another such. I am confident that with Sony Music Jive, the Xperia handsets would be a preferred choice for the customers as it gives them and unmatched offering of songs and an easy and legal access to the global catalogue of Sony Music.”

     

    Kenichiro Hibi, Managing Director, Sony India, added, “We are excited to partner with Sony Music for the all new Sony Music Jive. Indian consumers are very passionate about music and we feel this compelling service will be huge reason for customers to choose our new range of exciting Xperia Smartphones. We have always been associated with making quality phones and this partnership allows us to leverage our strengths with our group company. This app fits in very well with our brand image of offering a great musical experience to our customers.”