MxMIndia

Tag: Sony Music India

  • To launch music series to celebrate regional lullabies

    Sony Music partners with Duroflex for Sounds of Sleep

    By Our Staff

    Duroflex launches Sounds of Sleep – a digital series exploring the role of music as a sleep aid. Co-created with Sony Music and hosted actor Kalki Koechlin, Season 1 of the series celebrates regional lullabies from across India. Duroflex Sounds of Sleep has been conceptualised by Duroflex’s creative agency partner, Sunny Side Up.

    Said Smita Murarka, Vice President – Marketing and E-Commerce, Duroflex: “Our earliest memory of sleep music are the lullabies that our parents or grandparents used to sing while rocking us to sleep. Even as an adult music is a great way to relax the mind and body, making it an enriching pre-sleep routine. As India’s sleep coach, we wanted to go back to our roots, celebrating this sleep routine tradition from various parts of India and curate it digitally for the convenience of new age millennial parents. We couldn’t think of a better platform than World Sleep Day to launch this unique series to create awareness about the importance of healthy sleep.”

    Said Kiran D’cruz – Director, Brand Partnerships, Sony Music India: “As always, the partnerships we forge are what define us as a music label. We see Sounds Of Sleep as an opportunity to leverage our experience and expertise to curate and promote quality music. Innovation is what drives us and that also applies for something as traditional as lullabies. This World Sleep Day, let this curated selection allow you to rest and recharge in the most optimum way.”

     

     

  • The association enables Sony to monitor and manage conversations with their audience on Instagram

    Sony Music partners Vuroll for influencer marketing

    By A Correspondent

     

    Sony Music India has joined forces with social media engagement platform Vuroll to spread awareness around Imaginarium, its first live art show for kids and families.

     

    Said Viraj Malik, Co-Founder, Vuroll: “We leverage technology to give influencer marketing a new lease of life. Our technology helps our clients get new age consumer insights and remain relevant among their audience using social media communications. Influencer marketing is a critical element especially for a brand which caters to kids and parents as the market is deeply affected by references. Our strategies across social media for Imaginarium paid off well, as all our interactions and meaningful conversations were organic.”

     

    Added Roydon Bangera, Brand Manager, Sony Music: “As a music label and us developing artists and working on a lot of live events we often seem to go out and seek influencers to spread the word and VURoll did this perfectly for us when it came to aligning communication for Imaginarium – It’s a wonderful world. The platform is really easy to use and the team was always available and helpful. Look forward to more campaigns together.”

     

     

  • Subramaniam will continue as a board member

    Saregama’s Vikram Mehra takes over as Chairman of Indian Music Industry

    By A Correspondent

     

    Vikram Mehra

    The Indian Music Industry (IMI) announced Vikram Mehra, Managing Director, Saregama India Limited as the newly elected Chairman of the Board of Directors. This comes in lieu of the retirement of Shridhar Subramaniam – President India and Middle East – Sony Music India, effective September 27, 2018. Subramaniam will continue as a Board member.

     

    “Vikram’s experience as a global industry leader, as well as his deep understanding of music business made him the ideal candidate to serve as IMI’s next chairman of the board” said Subramaniam, outgoing chairman of the IMI board.

     

     

  • The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases

    Sony to manage digital assets of Zee Music

    By a correspondent

     

    Sony Music Entertainment India and Zee Music Company have announced a strategic worldwide digital deal wherein Sony Music will manage all digital assets for Zee Music’s upcoming Bollywood releases. The tieup further extends to exploring publishing for Zee Music’s assets for the rest of the world through Sony/ATV. Apart from the Zee Music releases, Sony Music will also be working on also other tent pole films with leading production houses including Vishesh Films, Dharma Production and Fox Star Studios. This deal will cumulatively grow Sony Music’s digital market share by approx 15 per cent.

     

    Zee Entertainment Enterprises Limited had recently announced its foray into the music label space with its venture, Zee Music Company and acquired the music rights of over 20 major motion pictures. With this announcement Sony Music will have access to all of Zee Music’s releases including Holiday, Bang Bang, Bombay Velvet, Humshakal, Hawa Hawaii to name few.

     

    Sanujeet Bhujabal, Marketing Director Sony Music India said, “In the past we have worked with leading content creators like YRF and Disney. This strategic association will provide a global foot print to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.”

     

    Anurag Bedi, Head Zee Music Company said, “We’ve had a great relationship with Sony Music in the past, and are excited to have them as the digital partner for some of our forthcoming films. Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses.”