MxMIndia

Tag: Sony Music Entertainment India

  • Eastern’s rich catalogue of 8K trackswill be made available for streaming and download across digital properties

    Sony Music announces partnership with Eastern Media

    By A Correspondent

     

    Sony Music has announced a digital distribution deal for streaming and downloads with Odissa’s leading media house Eastern Media Ltd.

     

    The vast and rich catalogue of Eastern Media includes their old and upcoming new movies, the famous “Jatra” content, “Sambalpuri” songs, and the devotional “shloka mantra” will now be available across all digital properties. The catalogue also consist of hit songs like “Sathire Nathile Tu”, “Jane Jungala Raja” etc.

     

    Commenting on the association, Malaya Mishra from Eastern Media said: “We were part of a training conducted by Sony Music in Bhubaneswar. Their digital distribution arm’s ingestion process, online reporting systems truly stood for its quality and transparency. Post experiencing this training and process, we decided to exclusively partner with Sony Music for digital distribution. This is a good learning for us and we are sure of making this a success.”

     

    Added Hari Nair, Director – Digital Business, Sony Music Entertainment India, “Eastern Media needs no introduction in Odissa. It is actively into Film Production, have their own Press, TV and Radio channels. In short, a media giant from Odisha. We help them digitize, and monetize their music content across digital platforms. Sir Malaya Mishra is a well-known music composer & director. We are proud to be associated with Eastern and Mr. Mishra.”

  • The communication mandate spreads across all the verticals including Bollywood music, international, Pop and more

    Sony Music appoints Hill+Knowlton Strategies to handle PR mandate

    By A Correspondent

     

    Sony Music Entertainment India has appointed Hill+Knowlton Strategies as its agency for Public Relations in India. Commenting on the appointment, Sanujeet Bhujabal, Marketing Director, Sony Music India said: “Hill+Knowlton’s approach coupled with their understanding of the media landscape made them a stand out choice for us. We are looking forward to the passion and enthusiasm of the team as we collectively work towards achieving our business goals.”

     

    Added Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies: “Storytelling has undergone a major transformation in multichannel, multi devices, less attention giving digitally savvy user era. Sony Music is a renowned name in the record label business and we are delighted to partner with them and use our insights to engage with audiences directly and in a very compelling manner. The management team at Sony Music has a very clear vision for the brand in India and we will engage in seamless integration of message harmonized across audiences and across media.