MxMIndia

Tag: Sony MAX2

  • The channel adds impetus to its existing brand ethos 'Kuch filmo ka jadu kabhi kam nahi hota' by giving it an emotional touch

    Sony Max2 unveils latest campaign cherishing human relationships

    By A Correspondent

     

    Sony MAX2, the second Hindi movie channel from Sony Pictures Networks India (SPN), rolled out its new TV campaign highlighting its brand creddo, ‘Kuch filmon ka jadu kabhi kam nahi hota’. It is conceptualised by DDB Mudra.

     

    Said Vaishali Sharma, Senior VP Marketing and Communications, Sony Max and Max2:“Max2 as a brand has always celebrated human emotions and relationships. In the over- cluttered Hindi movie genre, we want to continue to differentiate our brand positioning – ‘Kuch filmo ka jadu kabhi kam nahi hota’- through our TVC.  A few films have had an impact on us and still continue to touch our lives in more ways than one Sony Max2’s rich heritage inspires the beautiful equation shared by the father and son in the TVC. Cherishing human relationships, the TVC conveys the message that the memories of some movies run parallel to human emotions.”

     

    Added Rahul Mathew, National Creative Director – DDB Mudra added: “There’s something about a good story. It stays with you and becomes a big part of your memory. Quite like the films of yesteryears. And with the ‘YaadRahega’ campaign weÂ’ve always tried to tell stories that stay with you.”

     

     

  • The two short TVCs highlight the magic of these unforgettable movies and the impact that these films have on people’s lives even today

    Sony MAX2 unveils latest brand film with an emotional spin

    By A Correspondent

     

    Sony MAX2 from Sony Pictures Networks India (SPN) unveiled its latest campaign to refresh the channel’s brand ethos ‘Kuch Filmo Ka Jadu Kabhi Kam Nahi Hota’ with its new tagline ‘Yaad Rahega’. This campaign is a rejuvenation of the brand’s promise of enriching the lives of today’s viewers with the inspiring values and refreshing pure content of iconic films.

     

    The two short TVCs highlight the magic of these unforgettable movies and the impact that these films have on people’s lives even today. It showcases how people savor ageless cinema by celebrating simple yet beautiful moments in their life. The first TVC shows a family get-together where a young couple celebrates their marriage anniversary and the speech-impaired wife beautifully enacts the all-time romantic number,’Pehla Nasha’ for her anxious husband and surprises him. The second TVC celebrates the strength of a long-enduring relationship, wherein an old couple shares a light moment with their grandchildren when they are asked about their love affair in their younger days. These TVCs engrave MAX2’s refreshed positioning in the minds of its viewers and help the audience develop an instant connect.

     

    The channel has also strengthened its content library with classic ground-breaking movies like Julie, Ek Duje Ke Liye, Khatta Meetha, Gharonda, Kasme Vaade, Aap Ki Kasam and many more such to live up to its promise of enriching the lives of today’s viewers.

     

    Vaishali Sharma, Senior VP Marketing and Communications, Sony MAX and MAX2 said: “Being the leader in its space, MAX2 as a brand has grown and built a strong viewership base for itself. With the new campaign tagline, ‘Yaad Rahega’ we aim at strengthening our brand promise by appreciating the magic of iconic cinema. The two TVCs indisputably bring forth the nostalgia of good timeless movies and how they still have the power to impact our present life.  With a more robust library in place, it’s a perfect time for us to refresh our brand imagery.”

     

    Conceptualized by DDB Mudra the campaign launched on 10th August. The channel is engaging in a massive television plan across all genres for over four weeks. The marketing plan also includes print and a digital campaign spread over the next one month.

     

  • 'Pro Wrestling League' (PWL) is a partnership between the Wrestling Federation of India (WFI) and Pro Sportify Private Limited (PPL)

    MSM rolls out campaign for Pro Wrestling League

    By A Correspondent

     

    Multi-Screen Media (MSM) which has bagged the broadcast rights of the ‘Pro Wrestling League’ for the next five years,  is all set to roll out its marketing campaign ‘Khel Fauladi’ for the inaugural edition of the Indian wrestling tournament across its three channels – Sony MAX, SIX and PAL. Touted as the first home grown league in the realm of wrestling in India, ‘Pro Wrestling League’ (PWL) is a partnership between the Wrestling Federation of India (WFI) and Pro Sportify Private Limited (PPL). The league will air on the above specified channels of the MSM network from December 10th to December 27th.

     

    Sony MAX’s PWL campaign builds the league as the one true, tough sport that has fascinated audiences for years on-ground and now will be see on television featuring the best wrestlers not only from the Indian soil but from across the world. The campaign comprises of two 15 seconder and two 40 seconder TVCs featuring both male and female wrestlers and taps into the insight that male audiences are fascinated and drawn to true strength, toughness and endurance. The multi-media campaign comprising of television, print, radio and outdoor promotions will be taken across all Hindi speaking markets and will have key players such as Sushil Kumar, Yogeshwar Dutt, Babita Kumari, Geeta Phogat, Vinesh Phogat, Amit Dahiya, Narsingh Yadav, Bajrang Punia, Mausam Khatri and Rahul Aware amongst others fronting the campaign.

     

    Neeraj Vyas

    Neeraj Vyas, Senior EVP, Sony MAX & Sony MAX2 said: “This is the first time a league like this has been organized to promote one of the oldest sport rooted in the ethos of Indian culture and a sport that has helped India bag the gold, silver and bronze medals at the Olympics. By gaining the broadcast rights to ‘Pro Wrestling League, we consider it an honor to help popularize this sport and in turn give its due recognition and glory.”

     

    Vaishali Sharma

    Vaishali Sharma, Senior VP, Marketing & Communications, Sony MAX & MAX2 added: “With the campaign Khel Fauladi, our intent is to laud the toughness and endurance that the sport of wrestling demands of its players. The campaign positions wrestling as the most brutal strength of mind and body and promises a never before viewing experience.  Wrestling as a sport has its roots well set in India and with this league; there is an opportunity to make it aspirational and larger than life”.

     

    PWL will see six teams fight it out to win the champion’s title. Witnessing a total of 18 ties including 2 semi-finals and the grand finale based on best-of-nine bouts, the tournament which will be contested in accordance with Olympic wrestling rules will travel to six venues, namely, Bengaluru, New Delhi, Mumbai, Uttar Pradesh, Punjab and Haryana.  Each team will comprise of nine wrestlers – five men and four women – with a maximum cap of four foreign wrestlers on the team roster.

     

  • The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account

    DDB Mudra appointed creative agency for Sony Max & Max2

    By A Correspondent

     

    Hindi movie channels Sony MAX and MAX2 have roped in DDB Mudra as their new creative agency. The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account.

     

    DDB Mudra will handle the creative duties for the brands MAX & MAX2 which were previously handled by J Walter Thompson. Both MAX & MAX2 have always built distinctive brand imagery for themselves to stand out in a highly cluttered industry and have sustained their leadership position through their effective and high on recall brand communication.

     

    Commenting on this change Vaishali Sharma, VP Marketing & Communications, MAX & MAX2 said, “With the ever changing business environment, it is important to continuously reinvent and innovate as a market leader. We are happy to have DDB Mudra as our new agency on board and look forward to working with them. We are confident that they will provide us with a fresh perspective for our campaigns and will enable us to scale new heights.”

     

    Rajiv Sabnis

    Rajiv Sabnis, Executive Director & President, DDB Mudra Group said “If Bollywood and cricket are like religion in India, then MAX is the temple at which Indian viewers pay obeisance. MAX is the original Bollywood movie channel. Through its exciting and interesting bouquet of Hindi movies, it has enthralled Bollywood fans across India. Add to that the mega entertainment of IPL. You can’t ask for better. The DDB Mudra mandate is to take this obsession with Bollywood and cricket to the next level.”