MxMIndia

Tag: Sony Max Movie Cluster

  • To cement its position as a Living Room Brand

    Sony Sab bolsters brand and content strategy

    By Our Staff

     

    Sony Sab has launched a campaign to mark a new chapter in its journey as a channel and brand. The channel aims to strengthen its emotional connection with its viewers through a philosophy based on the understanding that “Jo roz choti khushiya dete hai, wohi rishtey toh bade hote hai.”

     

    Said Neeraj Vyas, Business Head, Sony Sab, Pal, and Sony Max Movie Cluster: “Sony Sab is entering a new phase as the brand is undergoing metamorphosis with its content and brand strategy. We are looking for stories and insights from the daily lives of people. As creators we are constantly looking for new themes and new insights that reflect on the trends and what people are going through, staying ahead with consumers and their changing lives. The recently launched brand films will further help us cement our positioning as a brand that goes beyond just providing entertainment and helps us connect emotionally with our audiences on a much deeper level. As a channel we are forward-looking, catering to the diverse needs of the family and yet at the same time bringing them together.”

     

    Added Vaishali Sharma, Marketing & Communications Head, Sony Sab, Pal and Sony Max Movie Cluster: “In today’s complex world we understand the meaning of using the insights of what relationship means to our viewers and we have mined a very powerful insight which helped us develop this campaign. The objective of the brand campaign is to strengthen our relationship with our consumers and to express how the brand interweaves itself into the life and emotions of people. The campaign is one such initiative in the journey of evolution for Sony Sab, and while content continues to make an impact, at a brand level we will continue to engage with people keeping this ethos in mind.” The campaign kicked off yesterday, November 3.

     

  • Alia becomes first Indian television character to have her own TikTok account

    Sab partners with TikTok for ‘Tera Kya Hoga Alia’

    By A Correspondent

     

    Sony Sab has partnered with TikTok for a product placement for its upcoming show ‘Tera Kya Hoga Alia’. This initiative will see the channel creatively integrating TikTok into the story to produce content that is relatable to the masses.

     

    Said Vaishali Sharma, Head, Marketing and Communications, Sony Sab, Pal and Sony Max Movie Cluster said: “This show, Tera Kya Hoga Alia, is built on a very interesting concept that everyone can relate to. We are happy to announce our association with TikTok for this show as it is one of the most popular short-video platforms in the country today. This unique integration will allow us to bring in that personal connect for our viewers as we want them to feel like a part of the content that we produce. Thus, this integration not only has been beautifully weaved into the story but will increase engagement with viewers as well. Alia as a character has the relatability which would resonate with the audiences.”

     

    Added Sachin Sharma, Director-Sales and Partnerships, TikTok India: “We are thrilled to announce our collaboration with Sony Sab for their new show, “Tera Kya Hoga Alia”. This partnership is chartering into unexplored territories on Indian Television which will also help us showcase the passion shared by millions of TikTok users in India. We look forward to seeing the character, Alia, resonating with the audience and be part of something iconic in the making.”

     

     

  • Marks the milestone with a new brand campaign ‘Yeh Hai Desh Ki Deewangi’

    Sony Max celebrates 20 years with a new communication message

    By A Correspondent

     

    To kickstart celebrations of completing 20 years of entertaining movie lovers in India, Sony Max has rolled out its latest TV campaign highlighting its brand essence ‘Deewana Bana De’.  The campaign celebrates the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life.

     

    The TVCs are conceptualised by DDB Mudra and shot by Footloose Films. To promote the campaign, the channel is engaging in a massive television plan across news, kids and regional channels for three weeks. The marketing plan also consists of a huge digital leg.

     

    Said Neeraj Vyas, Business Head, Sony SAB, PAL and Sony Max Movie Cluster: “I am thrilled that Sony Max which has been the undisputed leader, week on week for nearly three years, setting unparalleled standards in the industry, is celebrating its 20th anniversary this year. For two decades, our robust library of films, path-breaking concepts, trend-setting programming have made the channel a strong favorite. We take pride in our deep audience insights and our ability to keep abreast of the dynamic and evolving movie viewing patterns that have helped us stay ahead of the curve. On this truly momentous occasion, we reiterate our commitment to offering only best-in-class entertainment.”

     

    Added Vaishali Sharma, Head, Marketing & Communications, Sony Sab, Pal and Sony Max movie cluster added: “As Sony Max completes 20 years, we are extremely excited to present our viewers with the brand-new campaign that bring together our two memorable decades in ‘Yeh Hai Desh Ki Deewangi.’ Like Gullu Gulati, each one of us have grown up with the passion and madness for movies. He represents the heart of every Indian. With this milestone, we only promise to get better and bigger from here on while entertaining our audiences to their heart’s content.”

     

    Said Rahul Mathew, National Creative Director, DDB Mudra Group: “Indians and Hindi cinema are inseparable and when it comes to movies, it’s Sony Max. The clear brief given to us was to conceptualize a campaign for the channel which has been the epitome of Bollywood movies for past 2 decades now. To capture the essence of this stature we had to recreate the ‘Deewangi’ that represents the emotions of the entire nation. Hence, Gullu was born whose ‘Deewangi’ for movies and Sony Max resonates with every movie lover in India.”