By Our Staff
Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing campaigns of these brands across social media platforms like Instagram, Twitter, and Facebook.
The account was awarded to Dentsu Creative India following a multi-agency pitch. The agency will service the channels from its Mumbai office and will work closely with the brand teams to create and execute innovative digital strategies.
Speaking about this partnership, Vaishali Sharma, Head of Marketing and Communications, Sony Sab, Sony Entertainment Television and Sony Max Movies Cluster said: “As iconic content creators at the forefront of bringing diverse themes to vast audiences, we’re delighted to join hands with Dentsu Creative India to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem.”
Added Nikhil Kumar, Managing Partner (West), Dentsu Creative India: “We are delighted to partner with Sony Entertainment Network, one of the most respected and admired brands in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech and data. It’s a further testament to the quality of teams who mounted this pitch & their ability to come together to address the brand challenges at play. Truly a proud feeling for all of us & we are looking forward to scaling this partnership to even greater heights.”