By Our Staff
Sony Marathi partners with Posterscope, to launch a campaign for its latest show titled ‘Rani Mi Honar’.
The campaign conceptualized and executed by Posterscope – the OOH (Out-of-Home) specialist agency from dentsu India, employed a captivating yet impactful strategy that leverages the iconic Kaali Peeli autos.
Commenting on the campaign, Sainath Pai, Marketing Head, Sony Marathi said: “Our fictional narratives are characterized by their uniqueness and progressiveness. Similarly, we are committed to conveying our messages to viewers through unforgettable and delightful methods in our launch marketing campaigns. The goal was to rekindle the aspirations of countless women commuters, making them feel exceptional and empowering them to reclaim their own lives. This sentiment deeply aligns with the essence of our show ‘Rani Mi Honar’.”
Imtiyaz Vilatra, Managing Director, Posterscope added: “In an era where grabbing attention is a challenge, embracing innovation becomes the key to breaking free from the ordinary and capturing the spotlight. At Posterscope, our objective is to infuse campaigns with remarkable innovative elements, ensuring they remain etched in the memory of both the brand and its audience. I firmly affirm that Sony Marathi’s ‘Rikshaw Rani’ campaign painted the city with an aura of excitement.”