MxMIndia

Tag: Sony Liv

  • MSM will employ Affle's Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets and PCs)

    MSM partners Affle’s Ripple for advertising on Sony LIV

    By A Correspondent

     

    Smart media company Affle Group has announced its partnership with Multi Screen Media (MSM) to exclusively power all advertising during the Sony LIV launch phase through its ‘Ripple’ rich media and video ad network. Sony LIV is MSM’s recently launched Video On Demand (VOD) brand. As a part of this partnership, MSM will employ Affle’s Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets & PCs).

     

    Commenting on this partnership, Anuj Kumar, Co-founder and CEO, Affle, said, “We launched Ripple with the philosophy of delivering engaging ad experiences to the digitally connected consumers of today across all screens. In MSM we have found a truly like-minded partner, as with Sony LIV they have created a best in class VOD platform, which works seamlessly across devices to give their fans an unlimited and on-the-go access to premium content. This, coupled with our technology innovations around seamless cross-screen ad experiences, creates a solid proposition for top advertisers to leverage. We remain confident that several leading brands who are targeting digitally savvy audiences will find this exciting mix of user-centric product, sticky content and engaging advertising very meaningful.”

     

    Nitesh Kripalani, Senior Vice President, New Media, Business Development & Digital/Syndication, MSM, said, “Sony LIV has debuted with a big bang. Within a few days of the launch, over a million Sony LIV mobile apps have been downloaded and the portal has received millions of video views. We are confident that the platform will gain greater traction amongst consumers and that a launch partnership with a leading industry innovator like Affle will give us the edge to drive greater ad experiences, partnerships and monetization on Sony LIV.”

     

  • MSM has announced the launch of Sony Liv, its first digital entertainment channel, providing entertainment on the go

    Sony goes Liv with digital entertainment

    By A Correspondent

     

    Multi Screen Media (MSM) has announced a new product for digital entertainment, Sony Liv. Sony Liv is MSM’s new Video-on-Demand service, which will provide viewers a world-class viewing experience of their favourite shows from the Sony stable – Sony, Sab and Max. Viewers can watch ACP Pradyuman solve the most interesting cases on CID, revisit the most hilarious episodes of Comedy Circus and watch the 1st ever episode of Taarak Mehta Ka Ooltah Chashmah, online, on their personal mobile handsets and tablets, on the go, at their convenience.

     

    Apart from current shows, Sony Liv also gives viewers a chance to watch past episodes of their favourite shows on Liv Classics. In addition to episodes of all-time favourites like Jassi Jaisi Koi Nahin, Kkusum, Heena, Boogie Woogie, Movers & Shakers and Office Office, Liv will also showcase a large archive going back 17 years of movies and special events like Stardust and Filmfare Awards.

     

    The Sony Liv application is available globally for free, online on www.SonyLIV.com, for download on major app stores iTunes and Google Play (Android).

     

    Man Jit Sigh

    Commenting on the new initiative, Man Jit Sigh CEO, MSM said, “Liv is aimed at providing entertainment on the go for young India on the move. With the launch of this user-friendly and highly interactive application, Sony is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their engagement and interactivity with today’s young consumers.”

     

     

     

    NP Singh

    NP Singh, COO, MSM, said, “Innovation is the bedrock of business at Sony and our latest offering, Sony Liv reiterates our commitment to engage and interact with our audience in a whole new way. Sony’s shows like Bade Achhe Lagte Hai, Comedy Circus, CID and Sab’s shows – Taarak Mehta Ka Ooltah Chashmah and FIR have very high repeat value and have been rated amongst the most viewed shows online. Through Liv, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience.”