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Tag: SONY KIX

  • Sony Six and Sony Kix will screen all 48 matches exclusively live along with daily highlights

    Sony Six bags broadcast rights of Rugby World Cup

    By A Correspondent

     

    World Rugby has announced the appointment of Sony Six as Rugby World Cup 2015 rights holding broadcaster.

     

    In a major boost for the visibility and development of rugby in a market where participation has grown by 33 per cent since 2011, Sony Six and Sont Kix will screen all 48 matches exclusively live along with daily highlights of all the action from rugby’s showcase event.

     

    World Rugby Chief Executive Officer Brett Gosper said: “Rugby is on the rise in India and we are delighted to have secured such a strong platform for Rugby World Cup 2015 to reach new audiences across India and inspire the next generation of players and fans.

     

    “We look forward to working in partnership with Sony Six to showcase Rugby, its character-building values and spirit of entertainment and enjoyment to record audiences within an exciting rugby growth market.”

     

    Prasana Krishnan

    Prasana Krishnan, Business Head, Sony Six and Sont Kix commented: ‘‘The Rugby World Cup is seen as one of the most prestigious competitions in the global sporting calendar and we are proud to have this celebrated event in our bouquet of international content. Rugby as a sport is growing at a consistent clip and with that it’s our primary aim to raise our viewer experience to the next level. The raw nature of the sport will appeal to both our loyal and bench viewers alike.”

     

    World Rugby Head of Commercial, Broadcast and Marketing Murray Barnett added: “Working with the leading sports broadcaster in India underlines the Rugby World Cups global significance and adds to the record breaking roster of international broadcasters that will be taking the Rugby World Cup to the largest audience ever.”

     

    Rugby World Cup 2015 kicks off with hosts England versus Fiji at Twickenham on September 18, beginning a six-week event played across 13 iconic venues the length and breadth of England and Cardiff, culminating in the final at Twickenham on October 31.

     

  • The multi-year deal will advance the network's capacity to hosting the largest football portfolio in the Indian sports broadcasting industry

    Sony Kix to broadcast La Liga in India

    By A Correspondent

     

    Sony Kix has acquired the telecast rights to La Liga, the premier division of the Spanish football league system. In what comes one of the most significant developments for the channel in the year, Sony Kix has bagged the exclusive rights to the league following its recent acquisition of the Emirates FA Cup and the SERIE A TIM into its line-up of prime football properties. The broadcaster will exclusively telecast the league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through the three-year deal.

     

    These acquisitions strengthen the network’s current portfolio of live football programming which already boasts of a strong line-up of marquee properties including the UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup™, 2018 FIFA World Cup™ and COPA America 2015. The stellar array of prime content will enable fans to experience the most diverse offering including the highest club and international football every weekend.

     

    Prasana Krishnan

    Speaking on the development, Prasana Krishnan, Business Head, Sony Six and Sony Kix said, “We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry. The extended offering of matches coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience.”

     

    Commenting on this new partnership, Javier Tebas, President of La Liga, said, “We are extremely happy to start this association with MSM and proud to announce the Sony sports channels as our new home for the upcoming seasons in this region.  MSM has been known for its aggressive and innovative marketing and the differentiated treatment of sports coverage on its network and we are looking forward to joining hands with them to bring the LaLiga matches to fans in the region.”

     

    La Liga, the elite division in professional Spanish league football, kicks-off the 2015 season on the weekend of 23rd August 2015. This will be the 85th season of the top-tier Spanish football league, featuring some of the best teams and players in international football.

     

  • This announcement also marks a significant investment by SONY SIX towards the growth of wrestling programming across the Indian market

    Sony Six announces Hindi feed of popular show TNA

    By A Correspondent

     

    SONY SIX has announced the launch of the Hindi feed for their premier wrestling entertainment property – Total Non-stop Action (TNA).  Starting 6th June, 2015, every weekend at 9pm, the channel will air 2 hours of the best of wrestling entertainment in Hindi across India. The announcement comes as a major development in response to the growing popularity of Mahabali Shera, the first-ever Indian wrestler on TNA. This announcement also marks a significant investment by SONY SIX towards the growth of wrestling programming across the Indian market.

     

    The televised show hours will be encapsulated under the branding ‘Shera ki Kahaani’ that will feature India’s very own Mahabali Shera aka Amanpreet Singh and follow his storyline right from his entry in TNA, a major step forward towards bolstering Shera’s following in the country. The development follows the recent announcement of TNA and Sony SIX having signed a long-term deal that will make the channel the exclusive home for all TNA-based content until 2022.

     

    To garner viewer interest, the channel has initiated an on-air campaign, including promos inviting viewers to catch his story exclusively on SONY SIX. Through this initiative, the channel aims at expanding their current programming reach amongst the vast Hindi-speaking population which also follows combat sports keenly.

     

    Prasana Krishnan

    Speaking on the announcement, Prasana Krishnan, Business Head, SONY SIX and SONY KIX commented, ‘‘We are really excited to announce the launch of an alternative language feed for TNA as with this initiative we move into the next phase of expanding the popularity of TNA in India. This endeavour aligns with our commitment to constantly innovate and offer localized content to appeal to the taste of our Indian viewers. Shera’s introduction has managed to further Brand TNA in the country, and now with the launch of local feed, we aim to further expand the sampling of the sport amongst the mass viewership demographic in India.”

     

  • This year's event will be the tourney's 44th year in competition and will feature twelve teams

    Sony Six acquires telecast rights of Copa America

    By A Correspondent

     

    Sony SIX has acquired the rights to telecast the 2015 edition of Copa América live in South Asia. The tournament serves as the international football championship for South America and is organized every four years by the CONMEBOL, the governing body for the sport in the continent. This year’s tournament will be held in Chile from 11th June to 4th July 2015 and will be telecast on Sony SIX and Sony KIX.

     

    The Copa América is one of the widely followed sporting events in the world, due, in large part, to the participation from football superpowers such as Brazil, Argentina and Uruguay among others. This year’s event will be the tourney’s 44th year in competition and will feature twelve teams, including the ten members of CONMEBOL and two guest sides from North America – Mexico and Jamaica.

     

    Prasana Krishnan

    Commenting on the acquisition, Prasana Krishnan, Business Head, SONY SIX said, “The Copa América is an iconic competition with almost a centenary-long heritage behind it and we are elated to broadcast the property on our channel. With Copa America, we stand to strengthen our South American offering along with Copa Libertadores, the region’s premier club competition. The telecast of the tournament also reaffirms our position as the ‘home for international football.”

     

    The 2015 Copa América will feature some of the biggest names in football including Lionel Messi (Argentina), Luis Suarez (Uruguay), Neymar Jr. (Brazil), James Rodríguez (Colombia) and Alexis Sanchez (Chile) apart from many others. Moreover, the current titleholders, Uruguay will look to defend their crown and extend their lead in terms of the number of Copa América titles won i.e. 15, the most for any team in the competition.

     

  • One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu

    After Six, Sony out with second sports channel – KIX

    By A Correspondent

     

    Multi-Screen Media (MSM) announced the launch of the new sports channel named SONY KIX, which is set to broadcast the best in sports and entertainment in India. The channel is MSM’s second foray in sports after SONY SIX.

     

    As part of its line-up, KIX will air the Pepsi IPL, the Ultimate Fighting Championship (UFC), Australian Open Tennis Championship, National Football League (NFL), Rugby World Cup 2015, premier fight sports properties such as Glory World Series and CSI Boxing alongside some marquee events in football and rugby.

     

    NP Singh

    Speaking at the launch of KIX, NP Singh, CEO, MSM commented, “Sports has always been a core focus for us right from our early days. Our entertainment and movie channels such as SET, MAX and PIX have also, over the years, broadcast some of the landmark sports events both in India and internationally. While the resounding success of SIX in less than 3 years was a deciding factor to launch KIX, there was also this need to cater to the clear demand seen in the market for largely, alternative sports programming.  KIX promises to be a great addition to our mix of channels and will go on to complement SIX in more ways than one with exciting and iconic properties such as Pepsi IPL, UFC and NFL among many others.”

     

    One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu. The telecast will be in conjunction with that of SIX and MAX, which will show the tournament in English and Hindi, respectively.

     

    Prasana Krishnan, Business Head, SONY SIX said, “SONY KIX will not only be an extension of our sports portfolio but it also serves as an opportunity for us to expand the sports viewership in the country. We have already acquired and have a very strong portfolio of rights including to some of the major sports hitherto unseen on Indian television. We will continue to build on this and expand our range of offerings. ”