MxMIndia

Tag: Sony India

  • To launch SRS-XV800 discless party speaker and other audio products

    Sony India ropes in music icon ‘King’ as brand ambassador

    By Our Staff

     

    Sony India announced music icon King as the new brand ambassador for its audio product category. The first campaign will be for “King meets the King” for Sony’s SRS-XV800 discless party speaker.

     

    The collaboration with King marks Sony’s endeavours to strengthen its connection with the youth and bring the essence of music closer to its consumers. King’s passion for music, appreciation for high-quality sound and strong resonance with Sony’s values made him a perfect fit for the role.

     

    Said Sunil Nayyar, Managing Director of Sony India: “Sony India is committed to deliver top-notch audio products that resonate with music enthusiasts across the nation. We are thrilled to have King as our brand ambassador for the audio category. This partnership holds immense significance as we both share a common goal which is to bring the best and most immersive audio experiences to our customers. King’s influence among the youth and his dedication to music perfectly aligns with our vision for the audio category. Together, we will continue to strive for excellence and bring the magic of music to the hearts of millions.”

     

  • Brings select Hindi classic and regional entertainment to select Sony Bravia smart TVs

    ShemarooMe joins hands with Sony India

    By A Correspondent

     

    ShemarooMe, the video-on-demand streaming platform from Shemaroo Entertainment, has announced its association with Sony India to expand the Smart TVs content library. With this association, the ShemarooMe app will now be available for streaming exclusively on select Bravia Smart TVs. The platform offers a wide range of multi-genre, multi-regional content, including Bollywood Premieres, Bollywood Classics, Shemaroo Kids, and the best of Devotional, Comedy and Regional content.

     

    Zubin Dubash

    Said Zubin Dubash, COO – Digital, Shemaroo Entertainment: “We are extremely delighted to have partnered with Sony India to help expand their entertainment portfolio with ShemarooMe’s diverse content catalogue. Over the years, Sony’s Bravia television has truly revolutionized the way Indians watch content. With this strategic association, we aim to expand our OTT distribution and transform the TV viewing experience for consumers, giving them access to our rich legacy with the added convenience of streaming blockbuster Bollywood as well as regional movies and live events, seamlessly on their television sets.”

     

    Added Ranvijay Singh, Head of the Bravia Business at Sony India: “We are glad to partner with Shemaroo Entertainment and help amplify their diverse content portfolio across India… With a rapid increase in the online content consumption, we are positive that this partnership will offer wholesome entertainment to our consumers.”

     

     

  • The agency will manage strategic communications for Sony across key markets in India

    The Practice bags Sony India’s PR mandate

    By A Correspondent

     

    Sony India has announced the appointment of The Practice as its PR and communications partner. The mandate has been awarded after a competitive, multi-agency pitching process and covers multiple product categories.

     

    Confirming the association, Yoichiro Hotta, Brand Activation Head, Sony India said, “Sony is at an exciting juncture of its journey in India. As we get ready to set new benchmarks for ourselves, we are delighted to welcome on board The PRactice. During the evaluation process, we felt that The PRactice had designed the most robust strategy based on their in-depth understanding of the market. This combined with novel creative ideas, unique in-house proprietary tools and a strong servicing team that understood what we needed, made the decision easier for us.”

     

    Speaking on the win, Nandita Lakshmanan, Founder & Chairperson at The Practice said: “The consumer electronics market is at a tipping point and we are thrilled to have been chosen by Sony India as their PR and communications partner. We hope to be able to add fresh perspectives and new dimensions to Sony’s storytelling in the country. We look forward to a long-standing association to deliver tangible results that are tied into business objectives.”

     

     

  • 360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs

    Sony rolls out Bravia marketing campaign

    By A Correspondent

     

    Sony India has launched its new festive campaign titled “Respect every colour”.

     

    Said Yuichi Hasegawa, Head of Marketing, Sony India: “The Sony Bravia range of televisions has always stood for breath-taking details, vivid colours, striking contrast and exceptional sound quality. Through this commercial, we have endeavoured to showcase BRAVIA’s Bravia’s tradition of celebrating colours.“We are very happy with the translation of the brief done by our creative agency, McCann India for this project.”

     

    Added Prateek Bhardwaj, National Creative Director, McCann Worldgroup: “Colours carry deep meaning in Indian traditions and festivities. Our message was that if the role colours play in our culture is so important, they deserve a Bravia to be viewed on.”

     

  • The contract will be effective June 1 for a period of two years and will involve the agency to serve the gamut of product categories which includes Bravia, Xperia, Audio, Digital Imaging and Professional Solutions

    Sony India appoints Initiative as its media agency

    Sony India has announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process.Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of services will also include providing media planning and buying across platforms. Others in the pitch included incumbent Carat and MediaCom.

    The contract will be effective June 1 for a period of two years and will involve the agency to serve the gamut of product categories which includes Bravia, Xperia, Audio, Digital Imaging and Professional Solutions.

    Said Yuichi Hasegawa, Head of Marketing Communication & Retail, Sony India: “Our decision to appoint Initiative Media is reflective of the agency’s capability of understanding brand Sony and providing a strategic approach to widen audience and strengthening the market position of our brand portfolio. We look forward to working with Initiative Media and have a strong belief that together we can create success and drive our premium brand story forward” .

    On the appointment, Shashi Sinha, CEO,  IPG Mediabrands, India said: “We are delighted that Sony, an extremely prestigious marketer and brand is back with Initiative. We would like to thank Sony India for reposing their faith in us. Initiative stands committed to delivering the very best for Sony’s success.”

  • The PR mandate includes re-iterating and emphasizing Sony's business strengths and technology leadership

    Sony India appoints Avian Media to handle strategic communications

    By A Correspondent

     

    Avian Media has been awarded the PR mandate for Sony India. The development comes in the backdrop of a multi-agency pitch process held in New Delhi.

     

    It will be responsible for developing and managing strategic communications for the company. The PR mandate includes re-iterating and emphasizing Sony’s business strengths and technology leadership, as well as building online advocacy amongst the relevant stakeholders.

     

    Nitin Mantri

    Commenting on the new business win, Nitin Mantri, CEO, Avian Media said, “We have a diverse portfolio across industries and geographies. A new win in the space where our rich experience and expertise provides us a winning edge over competition will further augment and strengthen our position in the market. Working for a brand like Sony India is a great honor and it will amplify our capabilities with innovative planning and execution of successful campaigns for the brand.”

     

    Ryusuke Fukushima, Deputy General Manager Marketing Communications, Sony India said, “We look forward to work with Avian Media in successfully driving the strategic communications campaign in India.  We wanted a public relations partner which has a deep understanding of our sector and could support us strategically to meet our business goals.”

     

  • The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set

    Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV

    By A Correspondent

     

    Hakuhodo Percept has created a new television commercial for SONY Bravia Triluminos HD LED TV.

     

    The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set. The unique treatment of TVC is in keeping with the brand philosophy “Be Moved” with the tone centering on the USP of the Triluminos Display and is aptly brought to life through an interplay of cricket, colour and emotions by involving children and placing them in a fantasy world filled with vibrant colours.

     

    The TVC is an everyday story about three young children who are ridiculed by the big boys playing cricket in the field. And what transpires when these children discover their own spectacular field of colours- how they feel the magic when they land in the world of colours.

     

    Elvis Sequeira

    Speaking on the campaign Elvis Sequeira, COO, Hakuhodo Percept, said, “With the SONY Bravia Triluminos HD LED TV it was a unique opportunity to take the true-to-life colour experience to a new level. In fact, its innovative technology makes for extremely stunning and colourful visuals.”

     

    Commenting on the new campaign, Ryusuke Fukushima, Head Marketing Communication, Sony India, said, “We wanted to highlight the incredible colours that mark our New Triluminos technology. These colours can enrich the complete cricket viewing experience manifold. At the time of World Cup, this was the center of our communication and the TVC has conveyed it effectively”

     

  • Mr. Hibi to undertake Indian operations with effect from July 1, 2012

    Kenichiro Hibi is MD, Sony India

    By A Correspondent

     

    SonyIndiahas announced the appointment of Kenichiro Hibi as its new Managing Director with effect from July 1. Mr. Hibi will be responsible for spearheading the overall growth and profitability of the company within the region, by driving robust business strategy, providing thought leadership and guiding excellence in market performance across all categories.

     

    Mr. Hibi brings with him over 23 years of diversified experience in Sony, with a host of senior level positions to his credit. His last role was as Managing Director, Sony CIS, where he played a crucial role in making this region emerge as one of the most potential contributors in Sony’s global growth map. While managing the CIS region for over six years, he was successful in developing a sound business strategy, which adjusted to market turbulence while maintaining focus on customer orientation.

     

    Mr. Hibi will be replacing Mr. Masaru Tamagawa, the current Managing Director, Sony India, who will move on to the position of President, Sony Europe, with effect from July 1.

     

    Announcing the new appointment, Mr. Haruyasu Nagata, SVP in charge of Global Sales and Marketing, Sony Corporation, said: “I am delighted to appoint Mr. Kenichiro Hibi as the new Managing Director for SonyIndia. He has already successfully contributed to Sony’s growth in the rapidly evolvingRussiamarket, and we are confident that his experience and expertise will take our Indian operations to the next level. Mr. Tamagawa made an exceptional contribution in making SonyIndiaa top ranking sales company contributing significantly to Sony’s global sales, and I am confident that Mr. Hibi will build on this momentum by augmenting our overall market share and the customer experience we deliver in this rapidly growing market.”

     

    Expressing his delight on the appointment, Mr. Kenichiro Hibi said: “Indiais one of the key markets for Sony globally, with an immense growth potential across categories. I am excited to continue Sony’s journey to success in one of the most dynamic markets in the world.”

     

    Mr. Masaru Tamagawa has been Managing Director, SonyIndiasince 2007 and has overseen the emergence of SonyIndiaas a major organisation and growth market, holding the top share of the electronics market inIndia. He previously ledSonyGulf, based inDubai.