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Tag: Sony BBC Earth

  • Launches a user-generated contest titled #5YearsOfLife on Instagram

    Sony BBC Earth celebrates 5 years

    By Our Staff

     

    Sony BBC Earth launched a 360-degree campaign titled ‘Make every moment meaningful’ and a wide range of activities to celebrate five years of completion. As a part of the campaign, the channel launched a user-generated contest titled #5YearsOfLife on Instagram giving people a chance to share how they have added meaning to someone’s life via reels using the brand audio.

     

    Said Tushar Shah, ‘Chief Marketing Officer and Business Head – English Cluster and Sony AATH, Sony Pictures Networks: “Guided by our consumer understanding and insights, we wanted to create a brand which when coupled with our core values would be a breakthrough in the factual entertainment space. As we complete five years of Sony BBC Earth, we are happy to see our vision come to life. With the strengths of both its partners, including top-notch content, esteemed brand equity, and distribution genius, the channel has always added meaning to the life of its viewers. We hope to continue entertaining the audiences and add meaning to every moment they spend with us.”

     

  • Conducts a 3-day long on-ground activation on Passenger Day to bolster consumer engagement

    SPN English Cluster executes unique innovation at Mumbai Airport

    By A Correspondent

     

    SPN English Cluster comprising Sony PIX, AXN and Sony BBC Earth, partnered with Chhatrapati Shivaji Maharaj International Airport (CSMIA) recently to celebrate Passengers Day. The association was aimed at creating passenger deight with a series of activations at the airport from May 3-5.

     

    Said Tushar Shah, Business Head, SPN English Cluster: “Our partnership with Mumbai International Airport is a unique, innovative initiative in consumer engagement that helps us target the right audience for the English Entertainment category. The association showcases our content strength to the consumer, which not only adds value to their time spent on the go but will also help them make the right choice while subscribing to channels in the current regime.”

     

     

  • Global audience mood significantly lifted by viewing landmark natural history hit Planet Earth II

    BBC Earth study determines happiness index while watching television

    By A Correspondent

     

    BBC Earth has published findings of an international study titled “The Real Happiness Project” showing the direct impact of nature programmingon the mood and wellbeing of its viewers. India was one of the markets studied for this research with a sample group of 1,000 people.

     

    The research, conducted with Professor Dacher Keltner, an expert in the science of emotion at the University of California, Berkeley, confirms that even short engagement with such shows leads to significant increases in positive emotions including awe, contentedness, joy and amusement. The study also found substantial decreases in emotions such as nervousness, anxiety, fear, stress and tiredness.

     

    BBC’s research using a nationally-representative sample in India shows that watching natural history content increases feelings of awe, amazement and wonder significantly. This change was caused by watching natural history content, as it is significantly different to the change experienced amongst the control group.

    • The research shows that watching natural history content decreases feelings of nervousness, anxiety and fear significantly. This change was caused by watching natural history content, as it is significantly different to the change experienced amongst the control group.
    • The research also shows that watching natural history content increases feelings of contentment, relaxation, and peacefulness significantly. This change was caused by watching natural history content, as it is significantly different to the change experienced amongst the control group.

     

    Furthermore, the study saw viewers of natural history content in India experience significant decreases in feelings of the following emotions:

    • Stress and overburden.
    • Anger, irritability and feeling ‘mad’.
    • Tiredness, fatigue and low energy.

     

    The research was commissioned to mark the launch of the BBC’s landmark nature series for ten years Planet Earth II, which will premiere in India on Sony BBC Earth in June.

     

  • The channel will go live at 8pm on Monday and will be available in English, Hindi, Tamil and Telugu and in SD and HD

    Sony BBC Earth to launch on March 6

    By A Correspondent

     

    N P Singh, CEO, Sony Pictures Network, India, Paul Dempsey President, Global Markets, BBC Worldwide, Saurabh Yagnik, EVP and Business Head, Sony English Cluster

    The Sony BBC Earth channel will go live on March 6, 2017 at 8pm.The premium factual entertainment channel is being launched by MSM Worldwide Factual Media, a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.

     

    The channel will bring award-winning, premium factual content from the BBC and will feature acclaimed film-makers and storytellers like Sir David Attenborough, Steve Backshall, Ben Fogle and Gordon Buchanan.  It will be available in both SD and HD in English, Hindi, Tamil and Telugu.

     

    As a run-up to the launch, the channel has created a brand film with its ‘Feel Alive’ Ambassador Kareena Kapoor Khan Said NP Singh, Chief Executive Officer, Sony Pictures Networks India on the launch: “Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in. Nurtured as a JV partnership, Sony BBC Earth, combines the strengths of both partners; including fascinating content, estimable brand equity and superior sales and distribution prowess.This gives Sony BBC Earth a distinct positioning and watchability. I am confident that this channel will be amajor player in its category.”

     

    Added Paul Dempsey, President Global Markets, BBC Worldwide:“Our relationship with Sony has been a long one, built in the first instance on our production business, and one that has since grown across all key areas of BBC Worldwide’s operations.  We partner with them to bring top programmes like Sherlock, Orphan Black and Top Gear on AXN to our fans in India, and now, this joint venture which is a pioneering model for us. By working with a respected local partner of the caliber of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming.”

     

    Said Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India, while expressing his bullishness on the channel: “SPN’s philosophy is to create brands based on deep consumer understanding. We have worked extensively with viewers to sharpen our insights into what they want and have synergised this understanding with our compelling content and storytelling. Our brand positioning of ‘Feel Alive’ captures the emotion of subliminal happiness which viewers experience when they consume our content. This has been brought to life through a clutter-breaking film featuring our ‘Feel Alive’ ambassador, Kareena Kapoor Khan – whose persona embodies positivity, happiness and full of life demeanour that naturally blends with what our channel and its content stands for.”

     

  • This is the first time that the actress has become part of a factual entertainment channel

    Sony BBC Earth appoints Kareena Kapoor Khan as its brand ambassador

    By A Correspondent

     

    The soon-to-be-launched factual entertainment channel Sony BBC Earth, has roped in Kareena Kapoor Khan as its ‘Feel Alive’ambassador. This is the first time that the actress has become part of a factual entertainment channel.

     

    Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India said: “We are excited to have Kareena Kapoor Khan as the ‘Feel Alive’Ambassador for Sony BBC Earth. Her personality perfectly resonates with our brand proposition and channel content, which will be revealed soon. I am confident that this unique association will take the factual entertainment experience to a whole new level for our viewers in India.”

     

    The channel will be launched in India soon.

     

  • Multi Screen Summary: BBC Earth is home to the BBC's award-winning factual programmes and the work of some of the world’s foremost factual film makers

    Sony BBC Earth set for India launch

    By A Correspondent

     

    Media Private Limited (MSM) has signed a deal with BBC Worldwide to bring BBC Earth, a new premium factual channel, to Indian audiences.

     

    BBC Earth is home to the BBC’s award-winning factual programmes and the work of some of the world’s foremost factual film makers. It showcases the incredible wonders of our universe, from the smallest creature under the microscope to the limitless expanses of space and brings viewers face to face with heart pounding action, mind blowing ideas and the wonder of being human.

     

    The channel, called Sony BBC Earth on air, will broadcast in HD and will be available in Tamil, English and Hindi across India.

     

    NP Singh

    NP Singh, Chief Executive Officer, MSM said: “This partnership with BBC Worldwide gives us an unparalleled edge in distributing factual programming to viewers across MSM’s network in India and to sharing with them, some of the best television content ever. Sony BBC Earth will combine information and entertainment in real surroundings. And audiences that crave the virgin thrill and adventure of exploring natural environments, demystifying science and rewriting history will find it difficult to meander away from this channel. We are confident that within a short span of time, this new channel will carve its own distinct positioning in the minds of the discerning Indian viewer.”

     

    Paul Dempsey, President, BBC Worldwide Global Markets said: “This is a pioneering model for us. By working with a respected local partner of the calibre of MSM we can bring BBC Earth’s world class content to a new audience who we know have a huge appetite for premium factual programming.”

     

    BBC Worldwide will draw on its extensive catalogue of programming and reputation for excellence in the premium factual, while MSM which runs the Sony network of television channels in the country has extensive experience and expertise not only in programming but also in operating and distributing televised entertainment both, in India and across the globe.

     

    Both, the formation of the JV as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway.