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Tag: Sony AATH

  • Launches a user-generated contest titled #5YearsOfLife on Instagram

    Sony BBC Earth celebrates 5 years

    By Our Staff

     

    Sony BBC Earth launched a 360-degree campaign titled ‘Make every moment meaningful’ and a wide range of activities to celebrate five years of completion. As a part of the campaign, the channel launched a user-generated contest titled #5YearsOfLife on Instagram giving people a chance to share how they have added meaning to someone’s life via reels using the brand audio.

     

    Said Tushar Shah, ‘Chief Marketing Officer and Business Head – English Cluster and Sony AATH, Sony Pictures Networks: “Guided by our consumer understanding and insights, we wanted to create a brand which when coupled with our core values would be a breakthrough in the factual entertainment space. As we complete five years of Sony BBC Earth, we are happy to see our vision come to life. With the strengths of both its partners, including top-notch content, esteemed brand equity, and distribution genius, the channel has always added meaning to the life of its viewers. We hope to continue entertaining the audiences and add meaning to every moment they spend with us.”

     

  • Sony AATH would offer Bengali language feed for the first time ever on satellite television for an international sporting event

    Sony AATH to broadcast FIFA World Cup matches in Bengali

    By A Correspondent

     

    In its bid to cater to the football lovers in West Bengal, Sony AATH will broadcast live the 2014 FIFA World Cup with Bengali commentary. The channel will telecast 56 FIFA matches in Bengali, and provide its audience with a unique viewing experience that has never been done before on satellite TV. As a strategic move, Sony AATH aims to expand its reach through this custom offering to the vast Bengali speaking audience of the country.

     

    Speaking on this unique initiative, Tushar Shah, Senior Vice President Multi- Screen Media, who also manages the operations of Sony AATH, said, “The one factor that unifies Sony AATH with the people of Bengal is our love for football. It is this love that has inspired us to offer 2014 FIFA World Cupâ„¢ to the people of Bengal in their very own language. Sony AATH’s endeavour is to captivate this passionate audience by  creating a holistic football experience by providing high quality sports content in a language which, they love.”

     

    NP Singh

    Speaking on the occasion N.P. Singh, Chief Executive Officer, Multi- Screen Media, said, “At MSM, we attempt to draw the consumer with differentiated content. Providing the viewer with live Bengali feed is just another testimony of our commitment to understanding what the viewers’ wish to see and offer them. We hope every football loving Bengali enjoys 2014 FIFA World Cupâ„¢ on Sony AATH.”

     

    The 2014 FIFA World Cup will kick off on 12th June 2014.  The tournament will be in two stages; group stage will feature 32 nations and will be played from June 12 to June 26. The knockout stage will start from June 28 and conclude with the FIFA World Cup™ Final match on July 13.