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Tag: Sonu Sood

  • Will promote brand and marketing activity

    Sonu Sood to be Brand Ambassador for Sparsh CCTV

    By Our Staff

     

    Sparsh CCTV, a player in the field of video surveillance and security, has onboarded Sonu Sood as its brand ambassador. The actor who will spearhead the brand’s promotional and marketing activity, will feature in Sparsh’s first national campaign.

     

    Commenting on the association, Sanjeev Sehgal, Founder & MD – Sparsh said: “We are very excited to partner with Sonu Sood as the face of Sparsh. This strategic move perfectly resonates with our brand’s ethos and we aim to reinforce our commitment to serving our nation with trust, honesty and unwavering commitment. Sonu’s multifaceted talent and dedication towards his craft and social causes continue to solidify his status as a superstar.”

     

  • Featuring Bhojpuri actors Pawan Singh and Harshika Poonacha

    Shyam Steel launches new digital campaign

    By Our Staff

     

    Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new digital campaign ‘Apna Ghar’ featuring Bhojpuri actors Pawan Singh and Harshika Poonacha. The campaign aims to create awareness about the solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders. The film will be promoted digitally with a specific focus on the Bihar, Jharkhand, Odisha and the north-eastern markets.

     

    Shyam Steel has signed Sonu Sood as their Build India Brand Ambassador. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.

     

    Speaking on the campaign launch, Lalit Beriwala, Director, Shyam Steel said: “We have received an extremely positive response from our consumers on the Apna Ghar App. The campaign will help us in making the consumers aware on the Apna Ghar App and its benefits. Shyam Steel has always been in forefront with its consumer driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies. Shyam Steel Apna Ghar app will also be an added advantage for us to actively engage with our target audience and business partners.”

     

  • The campaign has been created by Mogae Media

    Sonu Sood promotes Shyam Steel in new TVC

    By Our Staff

     

    Shyam Steel producers and manufacturers of primary TMT Bars launched their new TVC campaign featuring Sonu Sood.  It is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The TVC campaign has been created by Mogae Media and is directed by Vaibhav Misra.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand. We at Shyam Steel aim to build the nation by assisting people in building their dreams. The TVC reflects the brand’s thought in connection with Sonu’s exemplary work in assisting people achieve their dreams. Through this campaign we are looking to establish a deeper connect with our target audience.”

     

    Added Harish Arora, Creative Director, Mogaé Media: “With Shyam Steel Flexi Strong TMT bars TVC, we’ve tried to ignite the dreams of millions of youth in this country. The youth of today is well prepared to reach the pinnacle of success in the new India.  And rest of the glory was added by the exceptionally polished actor and a great human being – Sonu Sood.”

     

  • That encourages college students to learn from mentors

    Sonu Sood in a new ad spot by Intercell

    By Our Staff

     

    Intercell,  the online platform for career mentorship, has launched a new campaign with Sonu Sood. The brand’s objective with this film is to build the category in India and introduce the concept of professional mentoring.

     

    Said Abhishek Verma, CMO, Intercell: “We are building a new category here. Sonu Sood is not only our brand ambassador but also the co-founder of the company.  Given his popularity with the Youth, we decided to leverage his singular presence in the film.  We are an ed-tech start-up, we help students craft their career trajectory by taking advice from industry experts. Our core belief is reflected in our ad that is #SabhHongeKaamyab. Success is for everyone.”

     

    The film has been shot by his production team, Shakti Sagar Productions, while Rediffusion has helped us with the script.

     

  • Sonu Sood is brand ambassador

    Vox Parables films for Zandu Balm

    By Our Staff

     

    Zandu Balm has recently roped in actor Sonu Sood, as its brand ambassador. Directed by Vishal and produced by creative agency Vox Parables, the new television commercial featuring Sonu Sood has recently been released.

     

    Said Mohan Goenka, Director, Emami Limited: “Covid-related stress has inflicted millions of people with headaches, body pain and fatigue. Job losses, pay cuts, health hazards, general uncertainty of the environment and work-from-home leading to multitasking with no house help, all have resulted in people getting affected with severe mental and physical stress. Zandu Balm, a trusted ayurvedic pain solution offered relief to many from these afflictions. Somewhat similarly, we all have witnessed how a wonderful person like Sonu Sood rose up to the occasion during the hardest times of Covid pandemic crisis and tried to alleviate the pain and despair of the distressed migrant workers and many other poor people by arranging transport and other relief works through his own personal initiative. We believe that our iconic brand Zandu Balm’s brand philosophy and values resonate with the philosophy and values of our new brand ambassador of being a one stop solution for people in pain – thus offering a perfect brand connect.”

     

  • Sonu Sood made face of the brand

    Spice Money unveils first TVC

    By Our Staff

    Rural fintech Spice Money has unveil the ‘Spice Money Toh Life Bani’ campaign to financially and digitally empower one crore rural entrepreneurs across the country. Curated by Guava Creative Solutions and produced by Useful Garbage Creations, Spice Money’s proposition to revolutionise Indian hinterlands is depicted through a two-part campaign.

    Said Kuldeep Pawar, Head of Marketing, Spice Money: “At Spice Money, our aim is to bring digital, financial and e-retail services to India’s underserved and underbanked population and at the same time make them self-reliant by providing self-employment opportunities. Our new campaign, ‘Spice Money Toh Life Bani’, highlights the company’s vision to create rural entrepreneurs with zero investment. In line with the campaign thought, the TVCs aptly capture how Spice Money is making life simpler, better, and happier for the rural consumer.”

    Added Vikisha Mehta, Chief Creative Officer & Managing Director, Guava Creative Solutions: “We had the joy of partnering with none other than Sonu Sood as a brand leader to magically create the brand strategy Spice Money Toh Life Bani! It is not only aligned with this vision of the brand – to uplift and transform the lives of rural India, but also re-iterates it in a manner that is simple yet eloquent and sticky. Our brief was to bring alive the key proposition of ‘Digital Empowerment’. The key consideration for the campaign was to ensure quick connect with the target group through a simple story and rapid awareness to drive for the offer performance.”

     

     

  • To further brand’s campaign to strike a chord with masses

    Redmi ropes in Sonu Sood as brand ambassador

    By Our Staff

     

    Redmi India announced Sonu Sood as the brand ambassador for Redmi 9 Power. This partnership will further the brand’s existing campaign – ‘More Power to you’.

    Said Muralikrishnan B, COO, Mi India: “We are thrilled to partner with Sonu Sood to endorse one of our bestselling smartphones. We have always focused on ensuring the best specs, highest quality and honest pricing. Sonu’s ability to strike a chord with the masses and his drive to do good will help cement Redmi’s ambition of enabling everyone through technology. We are sure that this partnership will enable more and more people through Sonu’s pan India presence and Redmi’s technology prowess.”

     

     

  • The work of Sonu Sood & Barkha Dutt will be remembered much after the Lockdown is forgotten, writes Shailesh Kapoor

    Lockdown Stars: An Actor Who Acted, A Reporter Who Reported

     

    By Shailesh Kapoor

     

    Two-and-a-half months into the lockdown (or Unlock-something now, I have lost track of the nomenclature), the pandemic continues to loom large, especially here in the city of Mumbai. Yet, as if almost bored of having kept their hand on the pause button for far too long, the powers-that-be have decided that life must go on. The economy cannot afford any more damage, even though it can be argued that a large share of the damage already done was preventable in the first place.

    With no shootings, releases and promotions, celebrities across media have been locked up in their homes, waiting patiently (or impatiently) like all of us. Many of them have put up content on social media to engage with their fans. Karthik Aaryan has his own little talk show going, Salman Khan has released three music videos on last count. It’s difficult for film and TV stars to stay relevant in such times, and everyone is trying their best to not go out of sight and hence out of mind.

    But the real stars of the lockdown are not those on YouTube, Instagram or TikTok, but those on the ground. If I have to pick media personalities in India whose work from this period will be remembered much after the fun and the shot-from-home messages on social media are forgotten, there are just two names that stand out at a national level: Sonu Sood and Barkha Dutt.

    Sonu Sood, a reliable film actor seen playing supporting parts or the antagonist in big-budget Hindi and South films, took to contributing towards solving the migrants crisis. His method of solving, however, was not a donation or an awareness campaign. He actually got down to getting it done, hiring buses and even a flight, to transfer large number of migrants to their destination.

    It is well understood by now that the migrants crisis in India was grossly under-estimated when the lockdown was announced first in March. No one saw this problem coming up in the first place. But 75 days later, the migrants are still on the road, waiting for a bus or a train ride to take them back home. Ironically, it’s now time that we are “opening up”.

    Often, the administration’s failure requires citizens to step in. Sood’s efforts are a reassuring sign that some celebrities (however few) can go beyond thinking of their own self-image and its marketing. It is way too evident that Sood is not doing this for any publicity or perception building. His passion and honesty towards the mission to get numerous migrants back to their homes is palpable in his social media posts and his interviews. In an age of orchestrated media appearances and cultivated image building, Sood has shown a different way to think to many of his co-actors.

    Barkha Dutt has been on the ground, reporting on Covid-19, the migrants crisis and the healthcare infrastructure for more than 80 days now. It has been one relentless pursuit, one story after the other. Dutt’s penchant for field reporting has been well-known since her reports from the Kargil War in 1999. Even as ‘seasoned’ TV journalists (barring a couple) continue to report (and conduct inane debates) from the comfort of their studios, Dutt has shown them what true journalism in such times is. Many of them will hate to admit it publically, but even her harshest critics would have developed a newfound admiration for Dutt.

    Dutt has been slammed incessantly on social media for years for her liberal, anti-Right political leaning. Fighting that branding in an era of right-wing fueled nationalism, Dutt has done 80 days of strictly non-political reporting, each story more engaging the one before. This is some relentless, tireless pursuit of the truth. Dutt has shown her journalist counterparts the true power of their profession. Even if the old hats turn a blind eye, she would have inspired many young guns in the new crop of scribes coming up. After all, a much-maligned profession has found a new endorser.

     

     

  • The world’s ‘Largest oil lamp’ carrying 868.83 litres of oil signifying ‘A wish for good health’ was inaugurated and lit by actor Sonu Sood

    Too Yumm achieves unique feat at Kumbh Mela

    By A Correspondent

     

    The RP-Sanjiv Goenka Group’s snack brand Too Yumm installed the largest diya as a symbol of its commitment towards good health. Post achieving the Guinness World Records in Mumbai, the brand conducted the presentation ceremony for the record at the Kumbh Mela where actor-film-maker Sonu Sood set alight the largest oil lamp (diya) and took the pledge for good health. The diya measuring 476.5mm in height, and 2390.6mm in diameter is installed at the Ardh Kumbh Mela in Prayagraj.

     

    Sharing his views on this achievement for the brand, Suhail Sameer, CEO of the RP-SG FMCG business said: “This is yet another proud moment for Too Yumm! We believe FMCG industry will be one of the largest value creators over the next 5-10 years; our focus has always been to keep innovating our products to offer our consumers the perfect balance of maximum taste and good health. Activities symbolizing good health (like the largest diya) reinforce our commitment to bring the best to the fans of the Too Yumm! brand!”

     

    Added CMO Anupam Bokey: “We are absolutely thrilled to have achieved this wonderful feat of the Guinness World Records®, especially at one of the most sacred gatherings across the globe. Through this monumental diya, we have endeavored to make a wish for good health for one and all. ‘Being healthy’ forms the very foundation of our brand Too Yumm!. We have always tried to convey our brand message through disruptive ideas, be it through the #WhyChipsVirat campaign and now with this largest diya. While Kumbh offers us an excellent opportunity to get closer to our audience, the disruptive record will continue to help manifest our core brand message and propagate the significance of good health to the whole nation. After all, health is wealth!”

     

     

  • Celebrities such as Ayushmann Khurrana, Nargis Fakri, Sonu Sood have supported the campaign

    Big FM’s #IAmNotSorry seeks to break societal stereotypes

    By A Correspondent

     

    Big FM has launched its latest campaign #IAmNotSorry. The campaign revolves around the concept of breaking barriers and inspiring listeners with stories of individuals breaking stereotypes and the ones who are not afraid or apologetic of their choices.

     

    Speaking about the campaign, Manoj Lalwani, Chief Marketing Officer, Big FM said: “Big FM has time and again reflected upon the important aspects concerning day to day lives. The ‘#IAmNotSorry’ campaign is aimed at encouraging listeners to be forthcoming about their brazen choices and promoting an equal acceptance by the society. Radio is the only free to consume medium that is accessed by the masses and we intend to leverage our unparalleled reach to communicate with the audience and bring about a positive change through the campaign.”

     

     

  • Known for his fit physique, SonuSood recommends a fruitarian diet for all

    Actor Sonu Sood appointed brand ambassador for IG International

    By A Correspondent

     

    IG International, India’s leading fresh fruit importer, has announced actor SonuSood is its official brand ambassador. An ardent fitness enthusiast and a self-confessed fruit-lover, recommends the fruitarian diet to all and doesn’t hesitate to admit that he owes his fitness and great health to fruits.

    Commenting on the launch, Tarun Arora, Director – Finance and Operations said, “We believe that a good brand ambassador who personally reflects your brand promise can help create a strong connect with consumers. We are extremely glad to welcome SonuSood as a representative of IG International. His dedication to fitness and advocacy of healthy eating habits are a perfect match with our brand personality and we are certain that with him as the face of IG International, we’ll be able to make greater strides in educating Indians about how a diet rich in fruits can benefit them over the long term.”

    “Fruits have been an integral part of my diet since childhood. Being physically fit requires not just exercising regularly, but having a healthy diet as well. A fruits-only diet is quite wholesome itself, giving all the required nutrition for your body. As a fruit-lover and fitness enthusiast, I am glad to associate with IG International, and share my personal mantra of fitness with everyone,” Sood commented.

  • The film essentially showcases the aura of an individual on wearing the vest

    Earth and Air Films produces new campaign for Signature

    By A Correspondent

     

    ‘Signature,’ an innerwear brand that is being sold in more than seven North Indian states of the country has unveiled a new campaign. The new TVC with Sonu Sood is 45 seconds long and has been directed by Jaishankar Pandit under the banner of Earth and Air Films. It will be aired 21st April onwards in India.

     

    “Products such as the ‘Signature Vest’ complement our brand ambassador Sonu Sood, signifying the theme of Action and Fitness. Earth and Air gave the film well within the deadline without compromising on quality”, commented Rajesh Jain, MD, Prachar Communications Ltd.

     

    Jaishankar Pandit, Director at Earth and Air Films said, “I consider myself an advertising salesman portraying the story in a form that would entice the target audience within certain sociocultural parameters. In this particular TVC, we have depicted the good guy beating up the bad ones. The choice was to either keep it in the funny/comic zone or make it smooth and serious yet making one laugh. I went with the latter.”

     

    The film essentially showcases the aura of an individual on wearing the vest. Sonu Sood (portraying an honest and a robust policeman) fitted the bill. He represents agility, stern physique and charm. The film breaks the clutter in this segment of vests with fantastic fight sequence with a small story. The brand name Signature gels well in the story. Signature Vest is a unique brand and it needed a unique story telling device through its television commercial.