MxMIndia

Tag: Sonu Nigam

  • The new tagline 'Dhun Badal Ke Toh Dekho' will reflect on the network's new brand philosophy

    Big FM revamps with new hosts & shows

    By A Correspondent

     

    Leading radio station network Big FM has adopted a new positioning. It’s now: ‘Dhun Badal Ke toh Dekho’.

     

    On the repositioning, Sunil Kumaran, Country Head, THWINK, Big FM said: “Big FM is evolving with the changing times. With the new positioning, Big FM will play a meaningful, relevant and compelling role in lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. Our new tag line of ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. If we want real change, it is important that we are not rigid in our approach and thinking but are open to looking at things from multiple perspectives.”

     

    According to a communique, singer Sonu Nigam has lent his voice for the ‘Dhun Badal Ke Toh Dekho” song, the audio and video of which went live on January 14.

     

    Realigning the programming to reflect the new positioning, Big FM has refreshed the music promise besides bringing on board some big names from the radio and entertainment space across all key markets. Actor Vrajesh Hirjee will host ‘Mumbai Maska Maar Ke’ a fresh perspective on life in Mumbai. Some of the iconic shows will now have new formats and innovations. ‘’Suhaana Safar with Annu Kapoor Take 2’’ will witness ‘dhun badlo’ stories from yesteryears and ’Yaadon ka Idiot Box with Neelesh Misra’’ will reflect new styles of storytelling. reviewer Bhawana Somaaya and fitness expert Simmi Sakhuja

     

     

  • 92.7 BIG FM, known for its fresh program initiatives, innovatively engineered the launch of 'The Perfect World'.

    Sonu Nigam launches Priya Kumar’s “The Perfect World” on 92.7 BIG FM

    By A Correspondent

     

    92.7 BIG FM,India’s number one FM Network and the Radio Broadcaster of the Year at the Golden Mikes, on Tuesday launched renowned motivational speaker Priya Kumar’s latest inspirational book ‘The Perfect World – A Journey to Infinite Possibilities’ by singer and musician Sonu Nigam.

     

    Sonu Nigam launched the first copy of the book at an event held at the 92.7 BIG FM studios, also present were model Shamita Singha, Moni Kangana Dutta and Teesha Nigam (Sonu Nigam’s sister). The event was hosted by RJ Ankit, the breakfast jockey at 92.7 BIG FM’s Mumbai station.

     

    92.7 BIG FM, known for its fresh program initiatives, innovatively engineered the launch of ‘The Perfect World’. The book launch is being promoted across the 92.7 BIG FM network through interesting on-air integrations.

     

    The book takes you through the journey of Niki Sanders, who is living an ordinary life burdened with fear, loaded with dreams, a very demanding relationship, a dissatisfying job, a bitter attitude and ever-eluding aspirations. In a desperate attempt to seek clarity, courage and confidence, she unwittingly leads herself into meeting with two evolved souls from across the universe. These superior souls belong to The Perfect World and with them Niki Sanders embarks on the most thrilling adventure of her life; an adventure into infinite possibilities and self discovery.

     

    Sonu Nigam, an avid book lover, said: “Reading Priya is an ongoing healing effect.”

    Talking about the book, Priya Kumar said: “My books fall in the genre of ‘inspirational thrillers’. I tell stories that inspire people. Stories loaded with spiritual wisdom, which will stay with you long after you’ve turned the last page. The Perfect World is an extraordinary story of the truth about your own eternity that will find a place in your daily consciousness.”

     

    The company spokesperson for 92.7 BIG FM said: “Our endeavour is to give innovative content and bring something unique to our listeners every day. This time around too we used the 92.7 BIG FM network to launch a book by Priya Kumar, known for her works like ‘I am another You’ and ‘License to Live’.”

     

    The Perfect World published by Embassy Books is available at bookstores across India and is priced at Rs. 275/-only.

    Renowned motivational speaker and bestselling author, Priya Kumar is the CEO of Priya Kumar’s Training Systems. She has worked with the best names in the corporate world. Her interactive and at times unconventional methods of training continue to deliver much sought after tangible results. Apart from being a columnist for leading newspapers, Priya does several radio and television shows on Motivation and Peak Performance.

     

  • With big faces reigning on reality and other shows, what is the scope for newcomers and can a new face create the same magic?

    Can telly newbies score with biggies around?

     

     

    By Dhara Salla

    Whenever one thinks of Antakshari on Zee TV there is only one face that comes to mind: Annu Kapoor. Or it’s Sonu Nigam for Sa Re Ga Ma. Fast forward to today, and the story is much the same – the big faces on television have always helped audiences to connect and reinforce the recall value. Today, all the channels have either celebrity hosts or celebrity contestants, be it the Big B Amitabh Bachchan in KBC, Salman Khan and Sanjay Dutt in Big Boss, Akshay Kumar in Khatron Ke Khiladi, Mithun Chakraborty in Dance India Dance, Madhuri Dixit in Jhalak Dikhla Jaa… and the list goes on. In the reign of big faces, the question to ask is, what is the scope for newcomers and can a new face create the same magic?

    Ms Anita Mookerjee, GM, Mediacom, said, “It depends on the newcomer and the format of the show. However, a big name is most often successful. In most of the cases the celebrity, along with the mass appeal, also has the ability to engage and enthrall the audience. Amitabh Bachchan is an icon, a legend people can’t get enough of.” She further adds, “Salman Khan has a unique mass appeal, he was media elusive for a long time and it was the fact that the audiences were getting to see a more personal side of him which worked to the advantage of the show. Akshay Kumar took Khatron Ke Khiladi to a different level; the same show as Fear Factor didn’t really click.”

    Mr Jamnadas Majethia, MD, Hats Off Productions, says, “No, I don’t believe a newcomer can create the same magic as the big stars. The life of a reality show is limited to about three months or 12-14 episodes. So it would take time for a newcomer to get established. By the time they reach the third or fourth week the viewers would have already shifted their loyalties. The pull that a Hrithik or any celebrity like Madhuri can give, nobody else can give.”

    Industry pundits’ views seem to reflect that a newcomer cannot create the same magic that big names and faces can. An established celebrity with an X-Factor, hence, can add more to the flavour of the show than a newcomer can. Having said that, the success of reality shows depends on influences such as the celebrity quotient, programme promotions, the channel on which the programme is telecast, controversies and PR, and lastly the concept.

    We may remember that Shahrukh Khan, Abhishek Bachchan, Genelia D’Souza and R Madhavan were also hosting shows which did not do well and were taken off air, so the success of reality shows depends not only on the celebrity but also on other things. There is more to it, as Rajendra Dwivedi, Vice President, Starcom Worldwide, Mumbai, explains. “Emotional stakes are more valuable than financial stakes. A real life credible drama or story of the participants works better than prize money. The format has to be engaging and good talent scouting should be undertaken. Then the celebrity host can build on these factors.”

    On Indian television, where there are celebrity hosts there are also celebrity participants on the other side. Examining the question of which one works better, Ms Mookerjee says, “Celebrity participants definitely work; we see spikes in episodes with celebrity participants.”

    On the contrary Mr Majethia says, “The shows with celebrity anchors or judges work better but not really the shows with celebrity participants. Celebrities should be there as they add a lot of value to the content. There is a lot of fresh talent, and because of these celebrity hosts they also get some mileage.”

    When almost all the reality shows currently on television include celebrities, then how does the TG differ? According to Mr Dwivedi, the TG of the reality show depends on the format of the show. Hence, for KBC it will be all individuals but for Emotional Atyachar it will be youth and for Khatron Ke Khiladi, it will be males.

    The big faces have been ruling the roost on the small screen for a long time in the reality show format. What is more interesting, however, is that the emotional storytelling and the HSM focus has added to the success of shows as it helps with audience connect. That’s something for media planners to note.

    Photograph: Fotocorp