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Tag: Sonia Serrao

  • The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages

    Wavemaker to manage digital creative and social mandate of TGBL’s tea and coffee brands

    By A Correspondent

     

    Wavemaker India has won the digital creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.

     

    The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category. The account was won post a multi-agency pitch. It may be noted that there is no further change reported in the mandate for traditional (non-digital) creative work.

     

    Said Sonia Serrao, Global Media Lead, Tata Global Beverages: “As part of a move to consolidate the social media manadate for our India tea and coffee brands, we evaluated multiple agencies. We  finalised on Wavemaker because of their interesting and creative ideas coupled with their in-depth understanding of the category. Their passion towards the brand and ideas were in-sync with our brand philosophy. We look forward to a great association with team Wavemaker.”

     

    Speaking on the win, Kishan Kumar MS, Managing Partner, Wavemaker India said: “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. This is a testimony to some of the great work done by the team on their brands. eg:  Kanan Devan Photography Escapade which now is in Season 3. We are looking forward to creating engaging and compelling campaigns for TGBL brands”.

     

     

  • Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network. Meanwhile, Sonia Serrao from Tata Global Beverages, Akshar Peerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are new additions to the Managing Committee

    Sanchayeeta Verma is Ad Club Bangalore President

    By A Correspondent

     

    Sanchayeeta Verma

    The Advertising Club, Bangalore has elected Sanchayeeta Verma, Managing Partner, Maxus South India & South Asia, as President of the Club. Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network.

     

    Speaking about her plans for the Club, Verma said, “Bengaluru has a perfect balance of seasoned thought-leaders with an increasing number of dynamic, young and fresh talent which I would like to capitalise through our new initiatives at the club. We are gearing up for our biggest annual award night – The Big Bang awards which recognizes the creative excellence in media and communications. We also plan to introduce events which will go beyond work into play and collaborate all our members. Some of the initiatives in the pipeline are incentivizing Ad Club members to bring in some leading rock bands for members-only nights and a gaming event to bring out the gamer in every one of us.”

     

    Commenting on the appointment, Arvind Kumar, Executive Director, Ad Club Bangalore said: “The Ad Club will benefit from the vast experience and exposure Sanchayeeta has in her role as Managing Partner of South India and South Asia for Maxus Group. Her enthusiasm and energy to increase the Ad Club activities and enhance its image and make it more contemporary, will help in making Bangalore Ad Club into a very active body in South.”

     

    The Ad Club Bangalore holds a variety of events right from Sports tournaments to Advertising and Creative Quiz, panel discussions amongst others to engage a larger audience at the Club.

     

    Sonia Serrao from Tata Global Beverages, Akshar Peerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are the new additions to the Managing Committee of the Club, according to a communiqué.