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Tag: Sonia Khurana

  • The positions: Senior VP & Head – Tech Services and VP – Media

    Digitas India beefs up top deck

    By Our Staff

     

    Mohammedullah Shaikh
    Mohammedullah Shaikh
    Richa Chugh
    Richa Chugh

    Digitas India has made key senior-level appointments. It has appointed Mohammedullah Shaikh, aka Shariq, as Senior Vice President and Head – Tech Services while Richa Chugh has been appointed as Vice President – Media. The appointments are in line with Digitas India’s plans to strengthen its core product offerings in keeping with the increasing demand for digital technology services & media solutions from the marketplace. The duo will report to Sonia Khurana, COO of Digitas India.

     

    Sonia Khurana
    Sonia Khurana

    Welcoming both to the agency, Khurana said: “Given our focus on delivering remarkable digital experiences, Richa, with her rich background in media and Shariq, with his varied experience in technology bring valuable inputs to the team. It’s also their new, interesting perspectives that are going to be instrumental in further supporting Digitas’ continued performance and execution of our growth plans. We’re thrilled to have them on board!”

     

  • To drive the creative output and strategic direction for numerous brands

    Digitas India appoints Abraham Varughese as CCO

    By Our Staff

     

    Abraham Varughese
    Abraham Varughese

    Publicis Groupe agency Digitas India has announced the appointment of Abraham Varughese as Chief Creative Officer. Abraham will be based out of Mumbai and will work closely with Digitas India’s Leadership Team which includes Unny Radhakrishnan (CEO) and Sonia Khurana (COO) in driving the creative output and strategic direction for numerous brands at Digitas India.

     

    Sonia Khurana
    Sonia Khurana

    Welcoming him to the agency, Khurana said: “As CCO, Abraham will play a key role in setting and driving the future direction of our creative strategy. With his creative firepower, we look forward to unlocking more opportunities to connect with our client’s audiences in meaningful ways, combining creative thinking, tech, data and media. He is a modern communicator, a courageous leader and his lived-in experiences from around the globe adds great texture to our team.”

     

  • He will report to Sonia Khurana, COO of Digitas India

    Digitas appoints Suraj Nambiar to head West

    By Our Staff

     

    Suraj Nambiar
    Suraj Nambiar

    Digitas, the global marketing and technology services brand of the Publicis Groupe, has announced the appointment of Suraj Nambiar as Senior Vice President and West Head. He will report to Sonia Khurana, COO of Digitas India.

     

    Welcoming Nambiar to the agency, Khurana said: “We’re delighted to have Suraj join us as head of our Mumbai office. In a platform world, multiple disciplines like technology, data, creative and media come together to deliver customer experiences and solve business challenges. All our assignments now are in these areas. Suraj’s rich experience in media, digital and communications plus his entrepreneurial streak is what we need to continue to raise the bar”.

     

    On joining the agency and his role ahead, Nambiar added: “We are living in a truly connected world and I am excited to be part of Digitas given its deep expertise and focus on technology and communications in creating digital experiences. These last few days I have been working with a very talented team, across different disciplines and I am looking forward to create some amazing work together.”

     

  • As SVP and Head of Planning

    Abhishek Chaturvedi joins Digitas

    By Our Staff

     

    Abhishek Chaturvedi
    Abhishek Chaturvedi

    Digitas, the global marketing and technology services brand from Publicis Groupe, has announced the appointment of Abhishek Chaturvedi as Senior Vice President & Head of Planning. Abhishek will report into Sonia Khurana, COO of Digitas India.

     

    Sonia Khurana
    Sonia Khurana

    Said Sonia Khurana, COO of Digitas India: “It was a deeply thought-through decision to get someone with Abhishek’s experience and expertise into our fold. His specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”

     

    Added Chaturvedi: “We are about being a ‘Connected Marketing Agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses. All my interactions with Sonia Khurana (COO), Mark Mcdonald (EVP & Head of Creative) and Unny Radhakrishnan (CEO) have been energising and positive. Here’s a set of people absolutely determined about creating great work and I look forward to creating some magic together.”

     

  • To promote new collection of audio wear products for women

    Boat sails with Digitas

    By Our Staff

    Lifestyle brand Boat has launched its new Trebel range audio products for women with a campaign designed and conceptualised by Digitas.

    Said Aman Gupta, Co-Founder and CMO, Boat: “We at Boat feel that women deserve specific range of products that cater to them. They deserve an experience, designed to perfection both in terms of aesthetics and quality.”

    Added Siya Wadhawan, Brand Manager, Boat: “Being a female myself, I have witnessed that there is a strong urge in us, to explore more and celebrate our individuality. What’s better than having a vibrant range of audio-wear that is specifically designed to match up to our needs of flaunt-worthy designs and cutting edge technology? Digitas has been our partner for this campaign enabling us deliver the right message, to the right set of audience.”

    Said Sonia Khurana, COO – Digitas India: “Spirit-sappers swarm the internet in these times. Boat’s Trebel, the new feisty collection for women, provided the perfect backdrop to highlight the spirit that makes up boatheads – to not be mute but to stand-up, have a voice, and push back in style. The Trebel Anthem, and the #RebelRepliesOnly activation on IWD are just the first-of-many opportunities to showcase what the brand believes in. We’re so excited about the great partnership with Boat and what’s to come”.

     

     

  • Recognises achievements of women

    Embassy Group celebrates Women’s Day with new video

    By Our Staff

    Real estate firm Embassy Group has launched a new campaign “Choose To Challenge” for Women’s Day. The video celebrates the women of Embassy.

    Said Vineet Singh, Group CMO, Embassy Group: “The last 20 years have witnessed a massive change in the social fabric of our society where increasingly women are making a mark for themselves in every sphere of life which also includes the corporate world. The real-estate sector is no exception which is gradually seeing more women take important roles be it in the leadership team and frontline roles. At Embassy Group, keeping in line with our future first vision, we have constantly strived towards creating an inclusive workplace with equal opportunity for all, where women employees have always played a pivotal role in every level of the organisation. Keeping this in mind, our women’s day digital video is our small effort to celebrate these achievements by showing how women are constantly opening the doors to a future first world where conversations happen on an ‘individual’ level without gender playing a role in it.”

    Added Sonia Khurana, COO, Digitas, India: “When the idea of creating a video to celebrate women on IWD came up, our collective reaction was that it would be a cliche. But it soon sunk in that dismissing it is the real cliche. The reality demands constant reminders to claim what is rightfully ours and the inclusive Embassy culture made it organic and easy for us to craft this video. Why shy away from telling the truth, especially when it can have a positive domino effect in the industry and the world at large.”

     

     

  • The ad campaign is titled Rock’In India

    Boat partners Digitas for new campaign

    By Our Staff

     

    Homegrown brand Boat (or boAt as it writes its name) announced has launched an ad campaign Rock’In India.  Conceptualised and executed in partnership with its creative partner Digitas India, the idea was to create a progressive narrative around boAt’s Make in India initiative and using their global platform to show the unique creativity that hides in our country.

     

    Speaking on the launch, Aman Gupta, Co-Founder and CMO, Boat said: “We are an extremely proud homegrown brand and we’re all geared up to take the leap towards making audio products within India. Digitas has been our partner   since some time now, we really look forward to continue doing some great campaigns with them.”

    Added Sonia Khurana, COO – Digitas India: “We are extremely proud to be a part of boAt’s exciting journey. Having become the 5th largest wearable brand globally in just five years, boAt is a brand that can celebrate home grown talent like no other. And that’s what

  • After a successful creative partnership with Leo Burnett India, Cholayil now ropes in Starcom and Digitas as its media & digital partners

    Cholayil gets Starcom and Digitas to manage entire communications mandate

    By A Correspondent

     

    Building on the success of its creative partnership with Leo Burnett India, Cholayil has now extended its entire integrated communications mandate to more Publicis Groupe agencies. It has now brought on-board Starcom India as its media agency while Digitas India has been appointed to manage the digital communications mandate for the entire product portfolio under Cholayil.

     

    As part of the mandate, Starcom will manage strategy and media planning and buying across media platforms while Digitas will be providing a robust suite of digital marketing services for popular Cholayil brands such as Medimix, Cuticura, and Krishna Thulasi.

     

    Said Pradeep Cholayil, Chairman and Managing Director, Cholayil: “Cholayil has strong equity and base in Ayurvedic and natural products and as we contemporise our offering further and reach out to newer segments, we needed a partner that leads in integrated communications play and leverages the power of data for engaging, personalised consumer experiences. Publicis Groupe with its ‘Power of One’ model and offering brings in new perspectives and future-facing capabilities. As we embark on our expansion plans, we look forward to benefiting from their experience and expertise.”

     

    Commenting on the new partnership and the Power of One offering on behalf of the Groupe, Dheeraj Sinha, MD India & CSO, Leo Burnett, South Asia said: “We have had a great relationship with Cholayil over the last year. I am hugely excited that this relationship is now turning into a full Power of One collaboration model with Digitas and Starcom coming on board along with Leo Burnett. We are confident that this will enable us to weave a seamless narrative for the brand across platforms to deliver on the business through a cross functional team. We are looking forward to creating some outstanding work for each of the Cholayil brands.”

     

    On winning the media business, Rathi Gangappa, CEO, Starcom India added: “This is a prestigious win for us. We were able to demonstrate strong media value for Cholayil and with our Human Experience proposition, we look forward to helping them unlock newer, more contemporary consumer connections. Starcom will help them exceed their marketing objectives and remains committed to their growth and success.”

     

    Said Sonia Khurana, COO – Digitas India: “The entire team at Digitas India is thrilled to partner with Cholayil. It’s not everyday that one gets a chance to work with brands that have such a rich heritage. We are looking forward to providing digital solutions that will help Medimix, Cuticura and Krishna Thulasi connect with new age consumers to drive business growth.”

  • Sonia joins the agency from Ogilvy India where she was Senior VP & Head of Customer Engagement

    Sonia Khurana appointed COO at Digitas India

    By A Correspondent

     

    Digitas India has announced the appointment of Sonia Khurana as Chief Operating Officer. Khurana’s mandate would be to provide strategy and direction in making Digitas India’s leading digital marketing agency.

     

    She joins from Ogilvy India where she was Senior VP & Head of Customer Engagement. She will report into Amaresh Godbole, CEO, Digitas India.

     

    Amaresh Godbole

    Commenting on her appointment, Godbole said: “Digitas India has been on the fast track for the last decade, and today we’re 450 plus experts partnering top-notch clients. To keep up with this growth trajectory, we need more leaders who are adept at solving business problems through modern marketing practices. Sonia is just that, a true T-shaped personality who has run digital businesses as well as capabilities such as CX and CRM. Further, she understands how to tackle the challenges of integration. It’s what we need to drive our next phase of growth as the premier connected marketing agency, and as a partner in Publicis Groupe’s Power of One Solutions.”

     

    Sonia Khurana

    Sharing her views on joining the agency, Khurana added: “I’m very excited to be part of a young, energetic team whose focus is at the nexus of creativity, data, technology and media. My goal is to partner with the team to chart the agency’s next chapter and make it the agency of choice for clients looking to take a leap in their digital journey. On my first day at work, I saw the Publicis Groupe’s Power of One strategy in action. It made me realize that I haven’t just joined the agency brand but that I am part of the enriching Groupe ecosystem committed to delivering truly integrated, client-focused solutions. Three weeks in and I can already see what makes this place so special!”

     

     

  • Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy's, SAP, Elle Fashionwear, among others

    Sonia Khurana promoted at OgilvyOne

    By A Correspondent

     

    Sonia Khurana has moved to Mumbai as Sr. Vice President and National Head of Customer Engagement for OgilvyOne. Prior to this, she was heading OgilvyOne’s Bangalore office. While in Bangalore, Sonia was instrumental in growing the OgilvyOne business and building a team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP, Elle Fashionwear, among others.

     

    Speaking of her move to Mumbai, Vikram Menon, President, OgilvyOne Worldwide India said: “Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”

     

    In her new role, Sonia will focus on building the CRM and Loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.

     

    Sonia has 15 years of experience in CRM, direct marketing and digital, and in the past has worked in DIREM and Wunderman International. Some of the brands that she has worked on include IBM India, Nokia, Microsoft, General Motors & Pizza Hut.