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Tag: Sonam Kapoor

  • Centred on its autograph collection, ‘My Embrace’

    Zoya campaign stars Sonam Kapoor

    Zoya, the diamond boutique from the House of Tata, has launched a brand campaign featuring its ambassador Sonam Kapoor.

    Centred on its autograph collection, ‘My Embrace’, an iconic collection, it embodies the brand’s homage to its timeless muse – the Zoya woman.

    Said Amanpreet Ahluwalia, Business Head of Zoya: “At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys through the very soul of Zoya, a word which means ‘alive’. ‘My Embrace’ becomes an iconic symbol of self-acceptance, because you feel truly alive when you embrace who you are and are comfortable in your own skin.”

    Overseen by Creative Agency Spring Marketing Capital,  the campaign builds on previous successes exploring and celebrates every heroine’s love for her being.

    Added Arun Iyer, Founding Partner, Spring Marketing Capital: “Zoya’s design philosophy, inspired by the shape of an embrace, remains at the forefront. We’ve crafted this campaign around life’s authentic, joyous, and simple moments, set against expansive outdoor landscapes, which act as a blissful getaway. Collaborating with Sonam Kapoor gave us an opportunity to authentically showcase her joy in spaces synonymous with the Zoya brand.”

  • Features Sonam Kapoor-Ahuja celebrating the jewellery designs

    Zoya promotes latest diamond collection with brand film

    By Our Staff

     

    Zoya diamond boutique from the House of Tata, presented a new brand film to launch its new autograph collection – My Embrace. Featuring Sonam Kapoor-Ahuja, the film accompanies the launch of Zoya’s new autograph collection ‘My Embrace’ – a signature identifier of the luxury atelier.

     

    Said Amanpreet Ahluwalia, Business Head, Zoya: “At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. Our new film journeys to the very soul of Zoya, a word which means ‘alive’. Through this campaign we hope to inspire women to powerfully embrace who they are. The narrative showcases our autograph collection ‘My Embrace’, a talismanic symbol of self-acceptance, created around the belief that you feel truly alive only when you embrace who you are and are comfortable in your own skin.”

     

    Says Ajay Ram, Creative Partner & Founding Team Member at Spring Marketing Capital: “The credit for this collection goes to the mastery of the Zoya jewellery design team. The element of the embrace has been crafted into a most elegant form factor. Our attempt was to recreate the design philosophy in an effortless narrative. Collaborating with Sonam Kapoor allowed us to explore her vibe amidst spaces she finds most joy in, setting the right tone for the collection to come alive.”

     

  • To promote brand line – 'You dare, we care'

    Sonam Kapoor is brand spokesperson for Kérastase

    By Our Staff

     

    French luxury hair care brand Kérastase has announced Sonam Kapoor as its brand spokesperson in India.

     

    Said Anjali Pai, GM, Kérastase India: “For us at Kérastase, it is all about our consumers, the women who trust us. We use science and technology in hair care to help hair reach its full potential. Our brand line is You dare, we care – it is a simple promise to women telling them to go after what they want – that new hair colour or new hair cut or new hair style, because they have a brand that will care for their hair- that will repair it, nourish it, and make it shine!”

     

  • The matchmaking app ties up with ‘Ek Ladki Ko Dekha Toh Aisa Laga’

    Banihal.com launches campaign with Ek Ladki

    By A Correspondent

     

    Banihal.com, a matchmaking app targeted at millennials in India, is the official brand partner of the just-released film ‘Ek Ladki Ko Dekha Toh Aisa Laga’.

     

    The brand film Sonam Kapoor and Rajkumar Rao highlights Banihal.com as the app to meet the one who can complete your sentences. Banihal has developed proprietary artificial intelligence technology called Rae that can predict compatibility and makes introductions so individuals can meet the one that would be the right partner.

     

    Said Ishdeep Sawhney, Founder and CEO, Banihal.com: “We are fortunate for the opportunity to collaborate with Vinod Chopra Films and Fox Star Studios for a fabulous story in ‘Ek Ladki Ko Dekha Toh Aisa Laga’. We have now culturally accepted individuals to have a strong voice in their personal decisions. Banihal is a perfect solution that meets the needs of such young individuals looking to meet the right person who intuitively understands their unique aspirations.”

     

     

  • In the latest campaign for Casting Crème Gloss, Sonam Kapoor encourages everyone to have fun with colour

    L’Oreal Paris takes the digital route to promote latest offering

    By A Correspondent

     

    To celebrate the change in the attitude towards hair coloring and to encourage those who are still hesitant, L’Oréal Paris has released its latest campaign on Casting Crème Gloss range on its digital platforms. With this campaign, the brand wants to invite women to enter the joy ride by discovering fun with color. Conceptualized by McCann Erickson, it features L’Oréal Paris ambassadorSonam Kapoor looking gorgeous and sharing the joy of coloring with her friends.

     

    Commenting on the campaign, Raagjeet Garg, General Manager, L’Oréal Paris India, said “L’Oréal Paris is the #1 hair color brand in the world and a pioneer in the category. Our aim is to make women feel confident, look beautiful and believe that they’re worth it.  With this campaign, we want to motivate women to discover the sheer joy of coloring, encourage experimentation and break myths linked to hair color. We’re hoping that Sonam in this campaign, through her amazing and infectious joie de vivre will encourage consumers to indulge in their joy of coloring and be free of all concerns with our ammonia free, royal jelly enriched L’Oréal Paris Casting Crème Gloss.”

     

    The campaign went exclusively live on Sonam Kapoor’s app last weekend as well as on L’Oréal Paris’ social media pages and YouTube channel on September 11.

     

  • Its new brand campaign themed 'Always in fashion' in India is to complement its international signature 'Where Fashion Gets Personal'

    Harper’s Bazaar launches new brand campaign

    By A Correspondent

     

    Harper’s Bazaar, the fashion magazine with 29 international editions, has introduced its new brand campaign themed ‘Always in fashion’ in India to complement its international signature ‘Where Fashion Gets Personal’. The magazine has kicked off a new 360-degree brand campaign, which will see lifestyle malls such as Select City Walk in Delhi being branded with Harper’s Bazaar Campaign. ‘Always in Fashion’ – a tri-series outdoor ad campaign with Sonam Kapoor, Anushka Sharma and Priyanka Chopra will cover print, online, outdoors, events & PR.

     

    Targeting the luxury clients, top socialites, HNI consumers, fashion segment and trade, the campaign will run across several lifestyle magazines and trade newsletters apart from digital amplification through trade e-mailers and banners, social media amplification through various Lifestyle Brands with the campaign promoted on social media accounts of major lifestyle magazines such as cosmopolitan, Women’s Health & Harper’s Bazaar India.

     

    The India Today Group also announced the appointment of a new team at Harper’s Bazaar India led by Nishat Fatima as Editor and Ami Patel as the Creative Director.

     

    Sharing her insights on the new brand campaign and welcoming the new team at Harper’s Bazaar India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “The new appointments comes at the right time as we unveil the new campaign for Bazaar India. We are happy to welcome Nishat back to the company. Her background and experience make her the perfect editor for Harper’s Bazaar India. We are confident that she will be able to lead the team and help the magazine retain its position as the must-read magazine for the latest fashion, beauty and lifestyle innovations.”

     

    Ms Sekhri added, “We are very excited about this next chapter for Bazaar India!”