By A Correspondent
Traworld, the luggage brand from the house of High Spirit Commercial Ventures, has launched its ad campaign ‘The World is Your Ramp’ featuring Sonam K Ahuja as the face.
The advertisement strategy has been conceptualised and driven by Makani Creatives. Commenting on the association, Tushar Jain, Founder and Managing Director of HSCV, said: “We are delighted to sign Sonam K Ahuja as a brand ambassador for our brand Traworld as she is the true embodiment of what the brand stands for. We see a deep connect with regards to her style and the elite urban population who can easily relate to her as their fashion icon. We couldn’t have had a better choice to represent the brand than her and Makani Creatives also delivered phenomenally well on brand positioning and marketing with their creative acumenâ€.