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Tag: Sonali Khanna

  • The films star S V Shekhar and Ratna Pathak Shah

    Lowe Lintas campaigns for Dr. Agarwal’s Eye Hospital

    By Our Staff

     

    Dr. Agarwal’s Eye Hospital has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore with an objective of creating relatable conversations around eye health. The campaign films, starring S V Shekhar and Ratna Pathak Shah.

     

    Said Ayushman Chiranewala, CMO, Dr. Agarwal’s: “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

     

    Talking about the creative thought behind the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore said: “As the saying goes – ‘Getting old is mandatory; feeling old is optional!’ Today’s senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal’s is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We’re thrilled that Dr. Agarwal’s shared our enthusiasm for a happier narrative; and, we’re confident that their clients will, as well.”

     

  • Offers options timely eye treatment for senior citizens

    Lowe Lintas films campaign for Dr. Agarwal’s Eye Hospital

    By Our Staff

     

    Dr. Agarwal’s Eye Hospital has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore with an objective of creating relatable conversations around eye health. The campaign films, starring S V Shekhar and Ratna Pathak Shah, are a humorous take on how people with their golden years ahead of them opt for a timely eye treatment and go on to live their dreams.

     

    Said Ayushman Chiranewala, CMO, Dr. Agarwal’s: “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

     

    Talking about the creative thought behind the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore added: “As the saying goes – ‘Getting old is mandatory; feeling old is optional!’ Today’s senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal’s is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We’re thrilled that Dr. Agarwal’s shared our enthusiasm for a happier narrative; and, we’re confident that their clients will, as well.”

     

  • Will be responsible for the brand positioning and communication strategy

    Lowe Lintas bags creative mandate for Zebpay

    By Our Staff

     

    Zebpay, the cryptocurrency exchange platform, has appointed Lowe Lintas Bangalore to manage its creative duties. The scope of the agency primarily includes conceptualising the brand’s positioning and communication strategy across the digital and offline mediums.

     

    Rohit Machado
    Rohit Machado

    Speaking on the onboarding, Rohit Machado, Vice President – Marketing, Zebpay said: “We are delighted to partner with Lowe Lintas as our mainline communication agency in our mission to make crypto accessible to millions of investors across India. Our combined capabilities will allow us to build meaningful relationships with our users, while allowing us to capitalise on exciting opportunities in this hyper-competitive market.”

     

    Sonali Khanna
    Sonali Khanna

    Commenting on the win, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore added: “Cutting edge products deserve out-of-the-box communication solutions. Which is why we are so excited to be playing a critical role in Zebpay’s journey. While the category presents unique challenges, we believe the Zebpay – Lowe Lintas partnership has a distinct advantage with respect to product features and strategic thinking. As we’ve done with so many brands, we look forward to putting Zebpay ahead of the rest.”

     

  • The regional film celebrates the eclectic sounds of Pongal celebrations in Tamil Nadu

    Lowe Lintas celebrates Pongal with Tata Coffee Grand

    By Our Staff

     

    Tata Coffee Grand, the coffee brand from the house of Tata Consumer Products, has released a festive film celebrating the various sounds that reflect the unique spirit of Pongal with the ‘Sounds of Tamil Nadu campaign’.  It celebrates the unique sounds of the harvest festivity this Pongal along with its ‘Shik Shik Shik’ campaign

     

    Talking about the film, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “Our campaign of Tata Coffee Grand launched last year, synonymizes the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound heard when the Tata Coffee Grand jar or pack is shaken! We have gone a step ahead this year and have extended the ‘shik shik shik’ proposition to the sound of the Pongal festivities, to capture the excitement of the festival along with the emotions of drinking coffee. These festivities are not just reflected in the visuals but also in the unique sounds that reverberate throughout the harvest season. In highlighting this, we are happy to launch our new film which doubles up as a feast to the senses and has a distinct sound design that celebrates the festive taste of Tamil Nadu”.

     

    Commenting on the campaign idea, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas South added: “Pongal is a festival that the people of Tamil Nadu hold very close to their hearts, resulting in a joyous tapestry of celebratory sights and sounds. What’s striking is that many of the authentic sounds of Pongal are expressed as triplets. This is exactly the same aural mnemonic we have used to bring our product USP to life: the ‘Shik Shik Shik’ of the packet representing the Tata Coffee Grand crystals. The wonderful interplay of musical triplets, the rich festive hues, and the catchy sound of the pack, all come together seamlessly. To create a film that is as aurally arresting as it is visually resplendent.”

     

  • To manage their creative duties globally

    Lowe Lintas to partner with Onmo gaming platform

    By Our Staff

     

    OnMobile Global Ltd, the mobile entertainment specialist, has appointed Lowe Lintas Bangalore as the creative agency for Onmo – its mobile cloud-gaming platform. Onmo aims to bring together e-sports, social features and AI-powered analytics.

     

    Pallavi Nayak
    Pallavi Nayak

    Commenting on the appointment, Pallavi Nayak, Director Marketing and Communications, OnMobile Global; Global Head of Marketing, Onmo said: “As we embarked on the journey to launch ONMO, our D2C mobile cloud-gaming platform, we were looking to partner with a global, forward-thinking, and consumer-first agency who identified with our passion & understood our vision. Lowe Lintas stood true for that and more, and we’re absolutely delighted to partner with them! Looking forward to doing some groundbreaking work together.”

     

    Sonali Khanna
    Sonali Khanna

    Added Sonali Khanna, Executive Director and Branch Head – South, Lowe Lintas: “The gaming industry has seen a steady growth since the mid-80s, but the rise of internet and mobile in the 21st century has really pushed it into top gear. Companies like ONMO, that offer totally fresh and immersive gaming experiences, are going to be at the vanguard of this incredible growth story. At Lowe Lintas, we believe bleeding-edge products deserve future-focused strategies, combined with consumer-centric storytelling. To put it in gaming terms, we’ve got itchy trigger fingers as we team up with ONMO to storm the Leaderboards!”

     

  • as its creative agency of course

    Cleartrip ropes in Lowe Lintas

    By Our Staff

     

    Online travel company Cleartrip has appointed Lowe Lintas to manage its creative duties. The scope of the agency will primarily include “reinvigorating” the brand and crafting a “robust” communication strategy to navigate the brand in the new industry landscape.

     

    Prahlad Krishnamurthi
    Prahlad Krishnamurthi

    Speaking on the onboarding, Prahlad Krishnamurthi, Chief Business Officer, Cleartrip said: “We are happy to onboard Lowe Lintas as our creative partner. Our approach will be to not only build an innovative portfolio but one that is represented by a brand persona that is memorable and impactful. We will be closely working with the Lowe Lintas team and expect that their strategic, innovative, and forward-looking approach will contribute immensely to further building the Cleartrip brand and propelling our growth. We look forward to a rewarding and long-standing partnership.”

     

    Sonali Khanna
    Sonali Khanna

    Commenting on the win, Sonali Khanna, Executive Director and Branch Head – South, Lowe Lintas added: “The last year and a half has really taught us the true meaning of a ‘VUCA’ world. In order for impacted industries, like Travel & Tourism, to get back on track, we need to devise transformational strategies. Lowe Lintas is no stranger to bold new ideas, and we’re delighted to partner with Cleartrip to meet this challenge head-on.”

     

  • Woos Tamil Nadu customers with special edition

    Lowe Lintas launches new campaign for TVS Scooty

    By Our Staff

     

    TVS Motor Company has launched the special edition of TVS Scooty Pep+.  A minute-long montage has been created by Lowe Lintas.

    Sad Sagar Kapoor, CCO, Lowe Lintas: “The Mudhal Kadhal (First Love) Edition by TVS is a step beyond just brand communication. It is a unique ‘brand do’ idea and we stayed true to its core thought. The love the brand has in South India. The interpretation is also kept as authentic and engaging. It pivots itself on the emotional quotient of the users, with TVS Scooty Mudhal Kadhal edition playing the idea catalyst.”

    Added Sonali Khanna, Executive Director and Branch Head of Lowe Lintas Bangalore: “As an agency that takes pride in understanding the finer nuances of South India, we are really proud of the new campaign we have created for TVS Scooty. The ‘Mudhal Kadhal’ Edition is unique, as it is the first scooter with a logo in Tamil. Which is why the campaign celebrates the special place Tamil Nadu occupies in Scooty’s journey, and how it touches the lives of so many consumers across gender, age and geography. This work is our way of expressing gratitude for the love the people of Tamil Nadu have for Scooty.”

     

     

  • It features actor Rachna Banerjee presenting a ‘Doodh-er Report Card’ to Kolkata consumers

    ITC Aashirvaad Svasti Select Milk’s new TVC

    By A Correspondent

     

    ITC’s Aashirvaad Svasti recently launched a premium milk – Aashirvaad Svasti Select Milk in Kolkata. This comes with a ‘Doodher Report Card’ – a daily quality report of the pack of milk that consumers would buy. Aashirvaad has launched a new TVC, which features actor and TV host Rachana Banerjee as the brand ambassador. The film has been developed by Lowe Lintas, Bengaluru.

     

    Said Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “The key takehome point in the TVC is the ease with which mothers can now check the daily quality report of Aashirvaad Svasti Select Milk within seconds. We are India’s first milk brand to provide a quality report of milk on a daily basis. The report can be very easily checked on WhatsApp once the consumer sends the batch number of their pack of milk. Rachna Banerjee is a household name in Kolkata with a strong affinity among women. By bringing her onboard, we look forward to inculcating the habit of checking the quality of milk everyday amongst mothers and strengthen the connect with our audience.”

     

    Added Sonali Khanna, Executive Director and Head of Office – Lowe Lintas, South: “Our task was to clearly communicate a unique message in a simple, yet entertaining manner. Linking Aashirvaad Svasti Select Milk’s Quality Assurance Report with a child’s Report Card was the stroke of genius that delivered both. Great care was taken with scripting and casting, to ensure that the final product appealed to mothers and children alike.”

     

     

  • Sonali Khanna’s new appointment is effective immediately

    Sonali Khanna appointed head of Lowe Lintas, South

    By A Correspondent

     

    Sonali Khanna

    Sonali Khanna has been appointed as the head of Lowe Lintas, South. An Executive Director in the organisation, Sonali has been in the advertising business for over two decades – of which she has spent 15 years with Lowe Lintas across offices in Delhi, Mumbai and Bengaluru.

     

     

    Virat Tandon

    Commenting on the appointment, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Sonali is what an ideal advertising leader should be. She’s as adept at strategy as she is at managing client relationships and leading high performance teams. In her 15 years at Lowe, she has worked on some of the most demanding assignments across offices and brands. And, she has delivered every single time. I am very happy to announce her as the branch head for Lowe Lintas South. It’s perhaps the most successful regional operation of any agency in the country. I am certain that with Sonali in the driver’s seat now, it’s going to move several notches higher.”

     

    Added Khanna: “Lowe Lintas South has always been an enviable operation for MullenLowe Lintas Group. The office has consistently delivered ground-breaking work for its clients; helping them build brands that are a force to reckon with. What sets us apart is that despite inheriting a large agency DNA, our mind-set still reflects that of a hungry start-up. We are a bunch of passionate and dedicated professionals always ready for the next challenge. Leading such a group of talented individuals is a real privilege. On a personal note, I started my Lintas journey with Lowe Lintas Bangalore back in 2004. 15 years and 3 cities later, it’s a real thrill to be spearheading an office that’s truly special!” The appointment is effective immediately.